{"id":89663,"date":"2021-06-16T12:19:40","date_gmt":"2021-06-16T17:19:40","guid":{"rendered":"https:\/\/www.junglescout.com\/?p=89663"},"modified":"2023-04-04T12:01:15","modified_gmt":"2023-04-04T17:01:15","slug":"drive-traffic-to-amazon-listing","status":"publish","type":"post","link":"https:\/\/www.junglescout.com\/blog\/drive-traffic-to-amazon-listing\/","title":{"rendered":"How to Drive External Traffic to Your Amazon Listing"},"content":{"rendered":"\n

If you’ve taken advantage of all the advertising solutions Amazon has to offer but still feel as if there’s room for more growth, it may be time to look into off-Amazon advertising. <\/span><\/p>\n

When consumers are shopping for products online, <\/span>nearly 74% start their search on Amazon<\/span><\/a>. While this is an impressive stat, what about the other 26% of searches? You could potentially reach many more customers by putting a heavier focus on external traffic sources.<\/span><\/p>\n

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Why you should drive external traffic to your Amazon listings<\/b><\/h2>\n

As the competition on Amazon and sponsored <\/span>ad costs continue to increase<\/span><\/a>, you need to get ahead and look for additional ways to drive qualified traffic to your listings. While Amazon has incredibly powerful internal <\/span>advertising solutions<\/span><\/a> for sellers and brands, you could be missing out on sales by <\/span>not<\/span><\/i> advertising outside of Amazon. <\/span><\/p>\n

Before you begin driving traffic to your Amazon listings, it is very important that your <\/span>listings are already properly optimized<\/span><\/a> and have a decent conversion rate. If not, you’ll be wasting your time, and more importantly, your money. Even the best off-Amazon advertising won’t convince most customers to buy a product with low-quality listing images, a bare-bones description, and few or poor reviews.<\/span><\/p>\n

A fully optimized listing will have the following elements: <\/span><\/p>\n