{"id":87755,"date":"2021-05-12T09:56:03","date_gmt":"2021-05-12T14:56:03","guid":{"rendered":"https:\/\/www.junglescout.com\/?p=87755"},"modified":"2022-11-25T19:18:59","modified_gmt":"2022-11-26T00:18:59","slug":"answer-customer-questions","status":"publish","type":"post","link":"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/","title":{"rendered":"How to Answer Amazon Customer Questions"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><span style=\"font-weight: 400;\">Customer service is an integral part of successful business, especially on Amazon. A <\/span><a href=\"https:\/\/www.junglescout.com\/blog\/delight-customers\/\"><span style=\"font-weight: 400;\">positive customer experience<\/span><\/a><span style=\"font-weight: 400;\"> not only helps with customer retention but increases your chances of receiving positive feedback and reviews.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The last thing you want is for a customer to leave negative feedback about their experience with your business. Seller feedback impacts your overall account health and rating, so it&rsquo;s important that you take measures to keep it positive.&nbsp;&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87757\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_feedback-rating.png\" alt=\"\" width=\"1236\" height=\"250\" srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_feedback-rating.png 1236w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_feedback-rating-300x61.png 300w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_feedback-rating-1024x207.png 1024w\" sizes=\"(max-width: 1236px) 100vw, 1236px\"><\/p>\n<p><a href=\"https:\/\/www.junglescout.com\/blog\/amazon-fba-vs-fbm\/\"><span style=\"font-weight: 400;\">If you use FBA<\/span><\/a><span style=\"font-weight: 400;\">, Amazon will handle most of the customer service for you, though there may be some instances where you will need to interact with the customer directly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&rsquo;ll go over the customer interactions you may encounter as an Amazon seller, along with our best practices for converting customers into loyal fans of your brand.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Answering questions on your listing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">On Amazon, customers are able to ask questions about your product directly on your listing. Once the questions are answered, they will be publicly visible on your listing page, just above the customer review section.&nbsp;&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87785\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_question-count.png\" alt=\"\" width=\"992\" height=\"264\" srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_question-count.png 992w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_question-count-300x80.png 300w\" sizes=\"(max-width: 992px) 100vw, 992px\"><\/p>\n<p><span style=\"font-weight: 400;\">Both the seller and other customers can answer these questions. Once a customer asks a question, customers who have purchased that product in the past may receive an email of the question with an option to answer. You as the seller will also receive an email notifying you of the question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon labels questions answered by the seller or manufacturer, so shoppers know it came straight from the source.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87792\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_seller-answer.png\" alt=\"\" width=\"1042\" height=\"978\" srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_seller-answer.png 1042w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_seller-answer-300x282.png 300w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_seller-answer-1024x961.png 1024w\" sizes=\"(max-width: 1042px) 100vw, 1042px\"><\/p>\n<h3><b>Buyer-seller messages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon has strict communication guidelines when it comes to contacting their customers, though customers are still able to reach out to you if they have any questions or issues.<\/span><\/p>\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> You can no longer leave a comment on your product reviews. In the past, sellers could respond to negative reviews with a public comment to remediate the situation. Now, your best bet for addressing and preventing negative feedback is by answering customer questions instead.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you receive a message from a customer, it will show up within your Seller Central account.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87799\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_inbox.png\" alt=\"\" width=\"1288\" height=\"354\" srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_inbox.png 1288w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_inbox-300x82.png 300w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_inbox-1024x281.png 1024w\" sizes=\"(max-width: 1288px) 100vw, 1288px\"><\/p>\n<p><span style=\"font-weight: 400;\">You must respond to these messages within 24 hours or it&rsquo;ll hurt your account health rating.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87806\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_buyer-msg.png\" alt=\"\" width=\"1256\" height=\"340\" srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_buyer-msg.png 1256w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_buyer-msg-300x81.png 300w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_buyer-msg-1024x277.png 1024w\" sizes=\"(max-width: 1256px) 100vw, 1256px\"><\/p>\n<p><span style=\"font-weight: 400;\">Once in a while, you may receive some spam messages here, but you will still need to take action on them. If it is spam, or you feel you do not need to answer the message, you can mark it as &ldquo;no response needed.&rdquo;<\/span><\/p>\n<h3><b>Best practices when communicating with customers<\/b><b><\/b><\/h3>\n<h4><b>Answer listing questions as quickly as possible<\/b><b><br>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The faster you answer, the faster that customer will make a decision about purchasing your product. In most cases, the customer is looking for information they were not able to find within the listing copy. (Side note: a great way to figure out what information to include in your listing.)<\/span><b><\/b><\/p>\n<h4><b>Be informative<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Don&rsquo;t give a short, non-descriptive answer that may be difficult for the customer to decipher. Here&rsquo;s an example of what not to do:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87813\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_where-made1.png\" alt=\"\" width=\"870\" height=\"268\" srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_where-made1.png 870w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_where-made1-300x92.png 300w\" sizes=\"(max-width: 870px) 100vw, 870px\"><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;Instead, answer the question with as much detail as you possibly can. This not only helps the customer who asked the original question, but future customers as well.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid using one-word answers in your response &mdash; add detail even if you&rsquo;re addressing a yes\/no question. For example, if a customer asks, &ldquo;Is this product good for kids?&rdquo; Avoid just saying &ldquo;Yes.&rdquo; You can say something like, &ldquo;Yes, this product is great for kids ages 3-8.&rdquo;&nbsp;<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87820\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_where-made2.png\" alt=\"\" width=\"1198\" height=\"544\" srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_where-made2.png 1198w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_where-made2-300x136.png 300w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_where-made2-1024x465.png 1024w\" sizes=\"(max-width: 1198px) 100vw, 1198px\"><\/p>\n<h4><b>Personalize your answers<\/b><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Try not to use a canned response when responding to customers&rsquo; questions. Make them personal,&nbsp; as if you&rsquo;re speaking to the customer in person. Call them by name and give the answer in a polite, professional, and helpful manner.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&rsquo;s nothing worse than receiving a copied and pasted answer from a business &mdash; it shows a lack of passion and presents the possibility that they didn&rsquo;t fully consider the question. By going with a personalized approach, your Amazon store will stand out amongst other businesses who don&rsquo;t go the extra mile for their customers.<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87771\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_personalize.png\" alt=\"\" width=\"1480\" height=\"242\" srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_personalize.png 1480w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_personalize-300x49.png 300w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_personalize-1024x167.png 1024w\" sizes=\"(max-width: 1480px) 100vw, 1480px\"><\/p>\n<h4><b>Answer account messages within 24 hours<\/b><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Not only will it hurt your account health if you don&rsquo;t answer within 24 hours, but you&rsquo;ll upset the customer by making them wait for a resolution. Responding promptly is just good practice all around to keep your customers happy.&nbsp;<\/span><\/p>\n<h4><b>Offer the best solution for the customer<\/b><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If the customer contacts you and is upset, the best thing you can do is to be overly kind and helpful. If they had an issue with the product or received the incorrect item, offer to send them a replacement free of charge or to fully refund the purchase. While you may lose out on a sale here and there, it is not worth fighting with a customer and potentially receiving a negative review.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87764\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_replace.png\" alt=\"\" width=\"1486\" height=\"240\" srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_replace.png 1486w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_replace-300x48.png 300w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-qs_replace-1024x165.png 1024w\" sizes=\"(max-width: 1486px) 100vw, 1486px\"><\/p>\n<h4><b>Don&rsquo;t blame the customer<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Avoid placing blame on the customer even if the issue seems like it was their fault &mdash; take ownership of the issue instead. If you respond negatively or start blaming the customer, that will only escalate the situation. By keeping a calm and positive attitude, the customer will likely stay positive as well.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Always provide a positive customer experience<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A positive customer experience equals more positive feedback and reviews for your Amazon business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any more tips about providing good customer service? Let us know in the comments!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Customer service is an integral part of successful business, especially on Amazon. A positive customer experience not only helps with customer retention but increases your chances of receiving positive feedback and reviews.&nbsp; The last thing you want is for a customer to leave negative feedback about their experience with your&#8230;<br \/><a class=\"js-read-more\" href=\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/\">Read More<\/a><\/p>\n","protected":false},"author":70,"featured_media":87827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[44,519,749,1004,522,1],"tags":[1612,1016,1008,1630,1644,995,1009,1676],"customer-segment":[1609],"content-type":[1424],"topic":[1451,1460,1471,1469],"feature":[1573],"product":[1476],"seller-activity-pain-point":[1511,1518,1522],"persona":[1478],"customer-type":[],"data":[],"other-tag":[],"business-model":[1488],"platform":[1427],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Answer Amazon Customer Questions<\/title>\n<meta name=\"description\" content=\"Should you respond to Amazon customer questions as a seller? The answer is an emphatic yes! Learn about best practices for engaging customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Answer Amazon Customer Questions\" \/>\n<meta property=\"og:description\" content=\"Should you respond to Amazon customer questions as a seller? The answer is an emphatic yes! Learn about best practices for engaging customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/\" \/>\n<meta property=\"og:site_name\" content=\"Jungle Scout\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T14:56:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-26T00:18:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-questions_hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Connolly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Connolly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/\"},\"author\":{\"name\":\"Brian Connolly\",\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/person\/b2a9447876029d55222400b10b6b2cd5\"},\"headline\":\"How to Answer Amazon Customer Questions\",\"datePublished\":\"2021-05-12T14:56:03+00:00\",\"dateModified\":\"2022-11-26T00:18:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/\"},\"wordCount\":892,\"commentCount\":13,\"publisher\":{\"@id\":\"https:\/\/www.junglescout.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-questions_hero.jpg\",\"keywords\":[\"Amazon advertising automation\",\"Amazon Product Ideas\",\"Amazon Trends\",\"Motherlove\",\"Mrs. Meyer\u2019s\",\"Seller Resources\",\"Seller Strategies\",\"TikTok influencers\"],\"articleSection\":[\"Accounting &amp; Finance\",\"Amazon Seller\",\"Customer Service\",\"Seller Resources\",\"Seller Strategies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/\",\"url\":\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/\",\"name\":\"How to Answer Amazon Customer Questions\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/answer-customer-questions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/05\/customer-questions_hero.jpg\",\"datePublished\":\"2021-05-12T14:56:03+00:00\",\"dateModified\":\"2022-11-26T00:18:59+00:00\",\"description\":\"Should you respond to Amazon customer questions as a seller? 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