{"id":87661,"date":"2021-05-10T13:48:28","date_gmt":"2021-05-10T18:48:28","guid":{"rendered":"https:\/\/www.junglescout.com\/?p=87661"},"modified":"2023-04-17T12:58:22","modified_gmt":"2023-04-17T17:58:22","slug":"social-media-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/www.junglescout.com\/blog\/social-media-marketing-best-practices\/","title":{"rendered":"2021 Social Media Marketing Best Practices"},"content":{"rendered":"\n

What does it take for consumers to learn about your brand? Increasingly, all they need to do is look down at their phones. <\/span><\/p>\n

Consumers are inundated with product information on social media mobile apps and websites. It comes in many different forms — organic posts, sponsored content from influencers, digital ads, and product listings — on a variety of channels, from Instagram to YouTube to Pinterest. <\/span><\/p>\n

Branded content is so ubiquitous on social media that around <\/span>a third of U.S. consumers<\/span><\/a> now head to sites like Facebook and Youtube to begin their product searches. Over half have purchased something they first heard about on social media. <\/span><\/p>\n

It goes without saying, then, that in today’s online economy, a strong social media strategy is essential to running a profitable ecommerce business. <\/span><\/p>\n

Every seller has their own approach to social media. Some may find that just posting organic content works best for their brand, while others choose to only use it to run ads. You may decide to use a full suite of platforms, or perhaps you’ll settle into just one app. Whatever your method, you’ll find that your effectiveness comes down to a simple guiding principle: maintain a consistent, engaging presence. <\/span><\/p>\n

Let’s go over what it takes to build a winning social strategy, with tried-and-tested tips from Jungle Scout’s expert ecommerce sellers. <\/span><\/p>\n

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15 tips for an effective social media marketing strategy<\/b><\/h2>\n

1. Define your audience<\/b><\/h3>\n

Social media allows you to both broaden your audience and narrow it at the same time: while you can make your public, organic content available to anyone and everyone on social apps, you can also target your content toward relevant segments of the millions of people who use social platforms every day. <\/span><\/p>\n

Knowing detailed information about the kind of customer you’re trying to attract via social media will help determine what, where, and when you post content. So before you do anything else, you need to <\/span>identify the target audience<\/span><\/a> for your brand or product. <\/span><\/p>\n

Who is the intended user of your product? What are the characteristics and behaviors of your existing customers? What are their favorite social platforms? Once you’ve pinned down these details, you can take steps to ensure your social media content is reaching the right eyes. <\/span><\/p>\n

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2. Don’t use every existing platform<\/b><\/h3>\n

Using more platforms is not necessarily better; spreading your efforts over too many channels can end up being a waste of time. While <\/span>research shows<\/span><\/a> similar rates of overall social media use in the U.S. across gender, income, and education levels, there’s a ton of variation in terms of which age groups use which platforms. <\/span><\/p>\n

For example, if your target audience is primarily teens, setting up a perfectly-optimized LinkedIn profile for your brand shouldn’t be a priority — you should instead head to the platforms teens actually use, like TikTok. On the other hand, if you’re selling products targeted to parents, you should instead look to Facebook.<\/span><\/p>\n

Take a look at which platforms your target audience uses, and make two lists: one with the platforms they use most, and one with the platforms they don’t use as much. Focus on building your social media presence through the former. <\/span><\/p>\n

New social media platforms emerge all the time, but here are the most popular ones you should consider right now:<\/span><\/p>\n