{"id":86660,"date":"2024-05-21T11:52:19","date_gmt":"2024-05-21T16:52:19","guid":{"rendered":"https:\/\/www.junglescout.com\/?page_id=86660"},"modified":"2024-07-10T13:06:25","modified_gmt":"2024-07-10T18:06:25","slug":"2024-amazon-advertising-report","status":"publish","type":"page","link":"https:\/\/www.junglescout.com\/resources\/reports\/2024-amazon-advertising-report\/","title":{"rendered":"2024 Amazon Advertising Report"},"content":{"rendered":"<style type=\"text\/css\">          .background-13 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/05\/hero_img_oragne-gradient-background_1440.png');\n        background-size: cover;        background-position: right bottom;        background-repeat: no-repeat;                }\n      <\/style>  <div  id=\"2024_ad_report_hero\" class=\"background-13\" id=\"2024_ad_report_hero\" >\n    \n      <section class=\"brands-section mb-0 container\" >\n        \n<div class='my-6 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-7 col-lg-6 col-xl-6' style='text-align: left'>\n\n<p class=\"text-white has-white-color has-text-color\">2024<\/p>\n\n\n<h1 class='text-white font-weight-boldest line-height-1_2 mb-4 font-size-40 wp-block-js-block-heading' style='text-align: left;color: #ffffff'>Amazon Advertising Report<\/h1>\n\n\n<p class=\"text-white has-white-color has-text-color has-link-color wp-elements-462eb9128e38deb2da02ea74f43657f1\">Looking for data that will help you optimize your ad investments and drive traffic to Amazon listings? This annual report examines how brands and sellers are advertising on Amazon and reveals which strategies result in the greatest return on ad spend (RoAS).<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_a5f6cca020df7372f7cb866b6a6f8047\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/05\/hero_img_AAR_Cover_1440-1.png\" alt=\"\" width=\"514\" height=\"400\" >\n        <\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-5 col-lg-6 col-xl-6' style='text-align: left'>\n  <div   class=\"wolf-block contact-form-block w-100 mw-600 p-12 bg-white\"  style=\";box-shadow: 0 0 20px 0 rgba(0, 0, 0, 0.1); z-index: 1;\">\n    \n<h5 class='text-center mt-0 mb-6 wp-block-js-block-heading' style='text-align: left'>Access the report<\/h5>\n\n<div class=\"wolf-block content-034-block contact-form-block\" id=\"block_0719ecbe0c0a06b8c6d7888cbfd1f3d3\">\n    <form id=\"1013\" data-event-lead-type=\"smb-lead\" data-marketo-form-id=\"1013\" data-segment-form-type=\"Content Download\" data-segment-form-name=\"PDF - 2024 Amazon Advertising Report\" data-redirect=\"https:\/\/www.junglescout.com\/resources\/reports\/2024-amazon-advertising-report-pdf\/\" autocomplete=\"on\" novalidate>\n        <div class=\"form-v2-initial text-black\">\n            \n                                        \n                            <div class=\"row\">\n    <div class=\"col-12\">\n                                <div class=\"form-group\" firstName>\n                <label for=\"firstName\">\n                    First Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"firstName\"\n                            name=\"firstName\"\n                            placeholder=\"Please enter your first name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your first name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" lastName>\n                <label for=\"lastName\">\n                    Last Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"lastName\"\n                            name=\"lastName\"\n                            placeholder=\"Please enter your last name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your last name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" email>\n                <label for=\"email\">\n                    Work Email Address\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"email\"\n                            name=\"email\"\n                            placeholder=\"Please enter your company email address\"\n                            type=\"email\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your email address.<\/div>\n            <\/div>\n                                <div class=\"form-group\" Organization_Type__c>\n                <label for=\"Organization_Type__c\">\n                    Organization Type\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select organization type...\"\n                            id=\"Organization_Type__c\"\n                            name=\"Organization_Type__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select organization type&#8230;<\/option>\n                                                                                            <option value=\"Brand\">\n                                    Brand\n                                <\/option>\n                                                                                            <option value=\"Retailer\">\n                                    Retailer\n                                <\/option>\n                                                                                            <option value=\"Agency\">\n                                    Agency\n                                <\/option>\n                                                                                            <option value=\"Financial Services\">\n                                    Financial Services\n                                <\/option>\n                                                                                            <option value=\"Software Provider\">\n                                    Software Provider\n                                <\/option>\n                                                                                            <option value=\"Journalist\">\n                                    Journalist\n                                <\/option>\n                                                                                            <option value=\"Student\">\n                                    Student\n                                <\/option>\n                                                                                            <option value=\"Other\">\n                                    Other\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your organization type.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" annualRevenueSMB>\n                <label for=\"annualRevenueSMB\">\n                    Annual Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"annualRevenueSMB\"\n                            name=\"annualRevenueSMB\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"$1 - $49,999\">\n                                    $1 &#8211; $49,999\n                                <\/option>\n                                                                                            <option value=\"$50,000 - $99,999\">\n                                    $50,000 &#8211; $99,999\n                                <\/option>\n                                                                                            <option value=\"$100,000 - $499,999\">\n                                    $100,000 &#8211; $499,999\n                                <\/option>\n                                                                                            <option value=\"$500,000 - $999,999\">\n                                    $500,000 &#8211; $999,999\n                                <\/option>\n                                                                                            <option value=\"$1,000,000 - $1,999,999\">\n                                    $1,000,000 &#8211; $1,999,999\n                                <\/option>\n                                                                                            <option value=\"$2,000,000 - $4,999,999\">\n                                    $2,000,000 &#8211; $4,999,999\n                                <\/option>\n                                                                                            <option value=\"$5M+\">\n                                    $5M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual revenue.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" Annual_Corporate_Revenue__c>\n                <label for=\"Annual_Corporate_Revenue__c\">\n                    Annual Corporate Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"Annual_Corporate_Revenue__c\"\n                            name=\"Annual_Corporate_Revenue__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"Under $10M\">\n                                    Under $10M\n                                <\/option>\n                                                                                            <option value=\"$10M - $25M\">\n                                    $10M &#8211; $25M\n                                <\/option>\n                                                                                            <option value=\"$25M - $50M\">\n                                    $25M &#8211; $50M\n                                <\/option>\n                                                                                            <option value=\"$50M - $100M\">\n                                    $50M &#8211; $100M\n                                <\/option>\n                                                                                            <option value=\"$100M - $500M\">\n                                    $100M &#8211; $500M\n                                <\/option>\n                                                                                            <option value=\"$500M+\">\n                                    $500M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual corporate revenue.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" contentCode>\n                <label for=\"contentCode\">\n                    Content Code\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"contentCode\"\n                            name=\"contentCode\"\n                            placeholder=\"\"\n                            type=\"text\"\n                             required\n                            value=\"AAR-2024-Q2\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\"><\/div>\n            <\/div>\n                <div class=\"form-group\">\n            <p class=\"font-size-12px\">* Required information<\/p>\n            <p class=\"mb-0 font-size-8px\">By submitting this form, you agree to receive promotional messages from Jungle Scout about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.<\/p>\n        <\/div>\n        <div class=\"form-group mb-0 mt-8\">\n            <button type=\"submit\" class=\"js-btn js-btn-black d-block w-100 mw-300\" >Download now<\/button>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"form-api-error-container pb-1 form-group d-none\">\n  <div class=\"border border-error-red bg-light-red-2 p-4 rounded\"><\/div>\n<\/div>\n\n                    <\/div>\n\n            <\/form>\n<\/div>\n\n  <\/div>\n\n  \n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n\n<div class=\"wolf-block content-004 mb-8\" id=\"block_e5503ca093403eb75fdcd72550024681\">\n    <section class=\"container mb-0 py-0\">\n                    <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"content-004-heading h2 text-black mt-4 mb-24 text-center my-14\">Key takeaways\n<\/h2>                <\/div>\n            <\/div>\n                <div class=\"row text-center\">\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/05\/key-insight-1-1440.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p>60% of Amazon sellers, brands, and businesses sell on at least one other channel, with many planning to expand further in the coming months. As their ecommerce footprints grow, <strong>brands and sellers are diversifying ad spend and increasing investment in channels like paid search.<\/strong><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/05\/key-insight-2-1440.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p><strong>While RoAS increased for budget-friendly products year-over-year, it dropped more than 40% for pricier items.<\/strong> This reflects ongoing consumer price sensitivity, highlighting shoppers\u2019 preference for lower-priced items in both ad engagement and purchases. Understanding this relationship will be vital for advertisers to maximize returns.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/05\/key-insight-3-1440.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p>Rising ad costs are the number one challenge for brands selling on Amazon, and RoAS has dipped across several Amazon ad types. To mitigate this challenge, more brands are turning to Google advertising.\u00a0<b data-stringify-type=\"bold\">On average, Google campaigns that direct shoppers to Amazon listings deliver a 203% RoAS.<\/b><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n<div class=\"wolf-block content-043-block has-glide pt-8 pb-12 py-lg-16 pt-xl-20 pb-xl-16\" id=\"block_c0c93ca7adde15657740923a9f839c25\">\n    <div class=\"container\">\n        <div class=\"row align-items-center\">\n                                                                                                                        <div class=\"col-12 col-lg-6 col-xl-5 \">\n                            <!-- EYEBROW -->\n                                                        <!-- EYEBROW - END -->\n\n                            <!-- HEADING -->\n                            <h2 class=\"h1 text-black\">Inside this free report:<\/h2>                            <!-- HEADING - END -->\n\n                            <!-- CONTENT -->\n                                                            <div class=\"mt-4 text-black\">\n                                    <ul>\n<li class=\"margin-b-2\">Which ad types and tactics deliver the highest returns on ad spend<\/li>\n<li class=\"margin-b-2\">How Google ads can increase the efficiency of your budget and generate new sales<\/li>\n<li class=\"margin-b-2\">Which Amazon categories are the most competitive for advertisers<\/li>\n<li class=\"margin-b-2\">What AI, social media, and other factors mean for the future of advertising<\/li>\n<\/ul>\n\n                                <\/div>\n                                                        <!-- CONTENT - END -->\n\n                            <!-- INNER BLOCKS -->\n                            <div class=\"acf-innerblocks-container\">\n<a target='_self' class='js-btn js-btn-black js-btn-orange' href='#2024_ad_report_hero'>Download the report<\/a>\n<\/div>\n                            <!-- INNER BLOCKS - END -->\n                        <\/div>\n                                                                                <div class=\"col-12 col-lg-6 col-xl-7 mt-8 mt-md-12 mt-lg-0\">\n                                                            <div class=\"glide d-flex flex-column mt-md-n8\">\n                                    <div class=\"d-none d-md-flex justify-content-end px-4 mb-3\" data-glide-el=\"controls\">\n                                        <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white\" data-glide-dir=\"&lt;\">chevron_left<\/button>\n                                        <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white ml-4\" data-glide-dir=\"&gt;\">chevron_right<\/button>\n                                    <\/div>\n                                    <div class=\"glide__track d-inline-flex\" data-glide-el=\"track\">\n                                        <div class=\"glide__slides d-flex\">\n                                                                                                                                                                                            <div class=\"d-flex glide__slide flex-shrink-0 py-0 align-items-center\">\n                                                        <img loading=\"lazy\" decoding=\"async\"\n                                                            src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/05\/slider-img-001-1440.png\"\n                                                            alt=\"\"\n                                                            width=\"1024\"\n                                                            height=\"790\"\n                                                        >\n                                                    <\/div>\n                                       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class=\"glide__controls--bottom d-flex mt-4 mt-md-6\">\n                                                                                    <div class=\"glide__bullets justify-content-start justify-content-md-center align-items-center\" data-glide-el=\"controls[nav]\">\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=0\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=1\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=2\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=3\"><\/button>\n                                                                                            <\/div>\n                                                                                <div class=\"d-flex d-md-none justify-content-end mb-3\" data-glide-el=\"controls\">\n                                            <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white\" data-glide-dir=\"&lt;\">chevron_left<\/button>\n                                            <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white ml-4\" data-glide-dir=\"&gt;\">chevron_right<\/button>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                                                        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wolf-block content-011 py-12 mb-6\" id=\"block_3875ce0982abfd39fa006b84aacf3ce0\">\n  <section class=\"js-block-about-the-report container py-0 my-0\">\n    <div class=\"row justify-content-center\">\n      <div class=\"js-block-about-the-report-heading col-12 text-center\">\n        <h2 class=\"mt-0 mb-12 js-h2\">About the report<\/h2>\n      <\/div>\n    <\/div>\n    <div class=\"row\">\n                    <div class=\"col-12 col-md-6 order-1\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Methodology<\/h4>\n                    <div><p>The Amazon advertising data used in this report comes from <a href=\"https:\/\/www.junglescout.com\/enterprise\/\">Jungle Scout\u2019s ecommerce data<\/a>, collected for the January 2021 through March 2024 time frame across 21 global marketplaces.<\/p>\n<p>Google advertising data was provided by <a href=\"https:\/\/www.ampd.io\/?fpr=junglescout\">Ampd<\/a> and reflects Google ad campaigns directing traffic to Amazon. Read the full report for more details.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-2\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Using the data<\/h4>\n                    <div><p>We encourage you to explore Jungle Scout\u2019s 2024 Amazon Advertising Report and to share, reference, and publish the findings with attribution to \u201cJungle Scout\u201d and a link to this page.<\/p>\n<p>For more information, specific data requests, media assets, or to reach the report&#8217;s authors, please contact us at <a href=\"mailto:press@junglescout.com\">press@junglescout.com<\/a>.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-3 order-md-1\">\n                <div>\n                <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for sellers &amp; SMBs<\/h4>\n                <div><p><a href=\"https:\/\/www.junglescout.com\/pricing\/\">Jungle Scout<\/a> is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-4\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for brands &amp; retailers<\/h4>\n                    <div><p><a href=\"https:\/\/www.junglescout.com\/enterprise\/why-cobalt\/\">Jungle Scout Cobalt<\/a> empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.<\/p>\n<p><a href=\"https:\/\/www.junglescout.com\/enterprise\/cobalt-data-cloud\/\">Jungle Scout Data Cloud<\/a> gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout\u2019s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n              <\/div>\n  <\/section>\n<\/div>\n\n\n  <div   class=\"background-22 wolf-block\"  style=\"background-color: #00022b\">\n    \n      <section class=\"mb-0 container\" >\n        \n<div class='row'>\n<div class='text-center wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h2 class='text-white text-center mb-4 line-height-1_2 wp-block-js-block-heading' style='text-align: left'>See how Jungle Scout tools can make Amazon easier for your team.<\/h2>\n\n<a target='_self' class='js-btn js-btn-teal mt-2' href='https:\/\/www.junglescout.com\/enterprise\/demo'>Book a demo<\/a>\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  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