{"id":85538,"date":"2021-03-25T17:13:44","date_gmt":"2021-03-25T22:13:44","guid":{"rendered":"https:\/\/www.junglescout.com\/?post_type=mdcs&#038;p=85538"},"modified":"2023-05-18T15:34:56","modified_gmt":"2023-05-18T20:34:56","slug":"episode-13","status":"publish","type":"mdcs","link":"https:\/\/www.junglescout.com\/mdcs\/season-5\/episode-13\/","title":{"rendered":"Advertising on Amazon (Part 2)"},"content":{"rendered":"\n<p>You\u2019ve set up advertising campaigns for your business \u2014 now it\u2019s time to optimize them for profitability. Get more traffic and boost your sales with better content.<\/p>\n\n\n\n<p>In this episode, we:<\/p>\n\n\n\n<ul class=\"js-list-style--check bullet-color-secondary\">\n<li>Define an important PPC metric: ACoS (Advertising Cost of Sale)<\/li>\n\n\n\n<li>Share how to optimize automatic and manual campaigns<\/li>\n\n\n\n<li>Launch a Product Targeting campaign<\/li>\n<\/ul>\n\n\n\n<p>Next week, we wrap up the Million Dollar Case Study with actionable insights on how to continue growing your private label business on Amazon.<br><br><\/p>\n","protected":false},"author":62,"featured_media":85539,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"customer-segment":[1609],"content-type":[1412,1414],"topic":[1445,1451,1459,1471],"feature":[1576],"product":[1476],"seller-activity-pain-point":[1505,1517,1522],"persona":[1477,1478],"customer-type":[],"data":[],"other-tag":[1566,1558,1564],"business-model":[1487],"platform":[1427],"mdcs_topics":[],"mdcs_seasons":[1124],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising on Amazon (Part 2) - Jungle Scout<\/title>\n<meta name=\"description\" content=\"In this episode of the Million Dollar Case Study, learn how to optimize automatic and manual Amazon PPC campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglescout.com\/mdcs\/season-5\/episode-13\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising on Amazon (Part 2) - Jungle Scout\" \/>\n<meta property=\"og:description\" content=\"In this episode of the Million Dollar Case Study, learn how to optimize automatic and manual Amazon PPC campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglescout.com\/mdcs\/season-5\/episode-13\/\" \/>\n<meta property=\"og:site_name\" content=\"Jungle Scout\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-18T20:34:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/03\/Million-Dollar-Case-Study-Season-5-_-Episode-13.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/03\/Million-Dollar-Case-Study-Season-5-_-Episode-13.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglescout.com\/mdcs\/season-5\/episode-13\/\",\"url\":\"https:\/\/www.junglescout.com\/mdcs\/season-5\/episode-13\/\",\"name\":\"Advertising on Amazon (Part 2) - Jungle Scout\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/mdcs\/season-5\/episode-13\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/mdcs\/season-5\/episode-13\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/03\/MDCS_Episode-13__thumbnail-LP@2x-1@3x.jpg\",\"datePublished\":\"2021-03-25T22:13:44+00:00\",\"dateModified\":\"2023-05-18T20:34:56+00:00\",\"description\":\"In this episode of the Million Dollar Case Study, learn how to optimize automatic and manual Amazon PPC campaigns.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.junglescout.com\/mdcs\/season-5\/episode-13\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.junglescout.com\/mdcs\/season-5\/episode-13\/#primaryimage\",\"url\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/03\/MDCS_Episode-13__thumbnail-LP@2x-1@3x.jpg\",\"contentUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2021\/03\/MDCS_Episode-13__thumbnail-LP@2x-1@3x.jpg\",\"width\":810,\"height\":429},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.junglescout.com\/#website\",\"url\":\"https:\/\/www.junglescout.com\/\",\"name\":\"Jungle Scout\",\"description\":\"Amazon Data for Brands, Retailers &amp; 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