{"id":27143,"date":"2022-05-20T08:30:48","date_gmt":"2022-05-20T13:30:48","guid":{"rendered":"https:\/\/www.junglescout.com\/?p=27143"},"modified":"2022-11-24T18:55:19","modified_gmt":"2022-11-24T23:55:19","slug":"amazon-attribution-guide","status":"publish","type":"post","link":"https:\/\/www.junglescout.com\/blog\/amazon-attribution-guide\/","title":{"rendered":"Amazon Attribution: How to Track Off-Amazon Traffic to Your Listings"},"content":{"rendered":"\n

Amazon Attribution<\/span><\/a> is a free advertising tool created by Amazon that allows <\/span>brand-registered sellers<\/span><\/a> to measure the performance of their external advertising efforts<\/a>. This tool provides sellers with detailed analytics and insights so you can get a better understanding of which non-Amazon marketing channels work best for your business.<\/span><\/p>\n

With Attribution, you can easily measure the impact and ROI of display<\/a>, search, social, video media, and email marketing. With that data, you’ll gain valuable insights into how your customers discover, research, and purchase your products on Amazon. <\/span><\/p>\n

Keep on reading to learn more about how Amazon Attribution works, key reasons why you should be running external campaigns<\/a> for your Amazon listings, and how to get set up with Attribution’s tracking tags.<\/span><\/p>\n

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How Amazon Attribution works<\/strong><\/h2>\n

Any seller who uses <\/span>Sponsored Products<\/span><\/a> or Sponsored Brands Ads<\/a> knows how important it is to frequently check in on ad campaigns to ensure they’re performing profitably. As a seller, you rely on the data Amazon gives you in order to make decisions about keywords, bids, and overall budget. But you may not be getting the full story about your marketing efforts. <\/span><\/p>\n

It’s crucial to have performance data for the campaigns you run outside of Amazon, too—instead of blindly throwing money at a Facebook<\/a> or Google ad, you want to make sure those channels are actually working for you. Before Attribution was available, it was very difficult to track the effectiveness of an off-Amazon campaign. <\/span><\/p>\n

Amazon Attribution allows you to:<\/p>\n

Measure<\/strong> <\/span><\/h3>\n

Understand which advertising channels are most effective at driving traffic and sales for your Amazon products. <\/span><\/p>\n

Here’s how things would typically go down before Attribution: if you ran on- and off-Amazon ad campaigns one month and sold 200 products, you’d be able to correctly attribute the, say, 100 sales arising from your PPC sponsored ads. However, the origins of those remaining 100 customers would remain a mystery. <\/span><\/p>\n

If you’d had access to a tool like Amazon Attribution, you’d have been able to see exactly where those other 100 customers came from, including the path they took to purchase the product. <\/span><\/p>\n

Optimize<\/strong><\/h3>\n

Determine which audience strategies increase the your campaign performance, so you can focus on the external ad campaigns that are working and stop the ones that aren’t. <\/span><\/p>\n

Back to our example: with Attribution, you would’ve been able to make the informed decision to cut out channels that were low-performing and amped up those that drove more conversions, thereby optimizing your campaigns for the following months and saving yourself a chunk of change.<\/span><\/p>\n

Plan ahead<\/strong><\/h3>\n

Learn the kinds of messaging and imagery your customers respond best to, so you can develop a marketing style for your business and plan for future ad campaigns. <\/span><\/p>\n

Attribution provides all of the conversion metrics you need:<\/span><\/p>\n