{"id":26859,"date":"2020-10-07T08:00:54","date_gmt":"2020-10-07T13:00:54","guid":{"rendered":"https:\/\/www.junglescout.com\/?p=26859"},"modified":"2023-04-18T10:53:48","modified_gmt":"2023-04-18T15:53:48","slug":"importance-of-amazon-reviews","status":"publish","type":"post","link":"https:\/\/www.junglescout.com\/blog\/importance-of-amazon-reviews\/","title":{"rendered":"The Importance of Product Reviews on Amazon: A\/B Test Results Don’t Lie"},"content":{"rendered":"\n

Spoiler alert: reviews are incredibly important to a product’s success. Online — and on Amazon in particular — reviews are critical to providing the real-life validation for a product’s quality, performance, and likeness to its photos that shoppers rely on to decide about making a purchase. <\/span><\/p>\n

In fact, <\/b>75% of U.S. consumers said<\/b><\/a> that, when shopping online<\/a>, they’re looking for the product with the best ratings and reviews.<\/b><\/p>\n

Reviews, specifically positive reviews, help drive customer behavior by providing social proof that your product is worth purchasing. Potential customers want reassurance of a product’s quality in lieu of physically inspecting or testing it before buying.<\/span><\/p>\n

Increasing reviews is also a leading indicator of increased <\/span>Best Seller Rank<\/span><\/a> (BSR), which helps your product appear in more Amazon search results and earn more clicks to your listing. And the more reviews you have on your listing, the better chance you have at converting a visitor into a buyer. <\/span><\/p>\n

Your overall Amazon selling strategy is also dependent on having reviews. If you were to just focus on, say, your <\/span>PPC strategy<\/span><\/a> to drive traffic to your listing, that traffic alone might not convert into sales if your listing has few (or no) reviews. <\/span><\/p>\n

To see real examples of how product listings compare (or if all of the above has not yet convinced you of the importance of reviews), we’ll dive into Amazon product data to explore:<\/span><\/p>\n