{"id":25631,"date":"2020-07-20T12:44:31","date_gmt":"2020-07-20T17:44:31","guid":{"rendered":"https:\/\/www.junglescout.com\/?page_id=25631"},"modified":"2025-08-08T13:45:06","modified_gmt":"2025-08-08T18:45:06","slug":"amazon-seller-glossary","status":"publish","type":"page","link":"https:\/\/www.junglescout.com\/amazon-seller-glossary\/","title":{"rendered":"Amazon Seller Glossary"},"content":{"rendered":"<style type=\"text\/css\">          .background-8 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2020\/07\/glossary-hero-banner-mobile@2x.png');\n        background-size: cover;        background-position: center center;        background-repeat: no-repeat;                }\n              @media (min-width: 768px) {\n              .background-8 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2020\/07\/glossary-hero-banner@2x.png');\n        background-size: cover;        background-position: center center;        background-repeat: no-repeat;                }\n              }\n      <\/style>  <div   class=\"background-8 glossary-header-position\"  >\n    \n      <section class=\"mb-0 py-2 seller-glossary-header-img container\" >\n        \n<div class='justify-content-center row'>\n<div class='text-center wp-block-js-block-layout-column col-12 col-sm-12 col-md-10 col-lg-10 col-xl-10' style='text-align: left'>\n<h1 class='mx-lg-14 px-lg-14 line-height-1_4 font-size-r-40px wp-block-js-block-heading' style='text-align: left'>Amazon Acronyms &amp; Abbreviations Guide <\/h1>\n\n\n<p class=\"glossary-header-p has-medium-font-size\">As a new seller, knowing and understanding the terms associated with your business will help you navigate the ins and outs of e-commerce entrepreneurship. So, with marketplaces like Amazon having its own unique e-commerce language, we created a glossary of terms and abbreviations to help you get up to speed.<\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n\n<div class=\"seller-glossary-container d-flex flex-row justify-content-center\"><div class=\"seller-glossary-menu d-flex flex-wrap flex-row align-items-end font-weight-boldest mt-0 px-2 py-2 text-center justify-content-center justify-content-md-around\">\n<a href=\"#letterA\" class=\"\">A<\/a>\n<a href=\"#letterB\" class=\"\">B<\/a>\n<a href=\"#letterC\" class=\"\">C<\/a>\n<a href=\"#letterD\" class=\"\">D<\/a>\n<a href=\"#letterE\" class=\"\">E<\/a>\n<a href=\"#letterF\" class=\"\">F<\/a>\n<a href=\"#letterG\" class=\"\">G<\/a>\n<a class=\"dead\">H<\/a>\n<a href=\"#letterI\" class=\"\">I<\/a>\n<a href=\"#letterJ\" class=\"\">J<\/a>\n<a href=\"#letterK\" class=\"\">K<\/a>\n<a href=\"#letterL\" class=\"\">L<\/a>\n<a href=\"#letterM\" class=\"\">M<\/a>\n<a href=\"#letterN\" class=\"\">N<\/a>\n<a href=\"#letterO\" class=\"\">O<\/a>\n<a href=\"#letterP\" class=\"\">P<\/a>\n<a href=\"#letterQ\" class=\"\">Q<\/a>\n<a href=\"#letterR\" class=\"\">R<\/a>\n<a href=\"#letterS\" class=\"\">S<\/a>\n<a href=\"#letterT\" class=\"\">T<\/a>\n<a href=\"#letterU\" class=\"\">U<\/a>\n<a href=\"#letterV\" class=\"\">V<\/a>\n<a href=\"#letterW\" class=\"\">W<\/a>\n<a class=\"dead\">X<\/a>\n<a class=\"dead\">Y<\/a>\n<a class=\"dead\">Z<\/a>\n<div class=\"scrolltoTop m-2 rounded align-items-center justify-content-center text-center\" onclick=\"window.scrollTo({top: 0, behavior: &quot;smooth&quot;});\"><span class=\"material-icons\">\nkeyboard_arrow_up\n<\/span><\/div>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n  <\/div>\n\n  \n\n  <div   class=\"pt-12\"  >\n    \n      <section class=\"glossary-onload-A glossary-content-container container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='mt-12 mt-lg-0 wp-block-js-block-heading' style='text-align: left'>A<\/h1>\n<\/div>\n<\/div>\n\n\n<div id=\"letterA\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 justify-content-center row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>A+ Content<\/h4>\n\n\n<p>An Amazon program for sellers which allows you to get the most out of Amazon Seller Central by <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-product-descriptions\/\">creating more detailed product descriptions<\/a> with additional images, video and text.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>A9<\/h4>\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/A9.com\">A subsidiary of Amazon<\/a> that develops search engine and search advertising technology. <a href=\"https:\/\/www.junglescout.com\/blog\/increase-amazon-conversion-rates\/\">Organic ranking is everything and<\/a> A9 powers Amazon&#8217;s product search pages in addition to other e-commerce retailers. <\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>A\/B Testing<\/h4>\n\n\n<p>Sometimes called &#8220;<a href=\"https:\/\/www.junglescout.com\/blog\/amazon-split-testing-2\/\">split testing<\/a>&#8220;, this is a method of trying out two different website\/product listings to compare and contrast sales metrics, typically conversion rates. <a href=\"https:\/\/www.splitly.com\/\">A\/B testing can increase your profits by as much as 25%<\/a> so start split-testing and start earning more on Amazon.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Account Health<\/h4>\n\n\n<p>This refers to performance targets and policies which all sellers must adhere to in order to continue selling on Amazon. <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G200285250?language=en_US#:~:text=The%20Account%20Health%20page%20provides,required%20to%20sell%20on%20Amazon.&amp;text=The%20intent%20of%20this%20review,affects%20your%20ability%20to%20sell.\">Account health metrics<\/a> include customer service performance, product policy compliance, and shipping performance. Ultimately, you want to get good reviews without putting your account health in jeopardy.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>ACoS (Advertising Cost of Sale<\/h4>\n\n\n<p>The <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-acos-why-its-important\/\">percentage of attributed sales spent on advertising<\/a>. This is calculated by dividing total ad spend by total sales. You can calculate your profits on Amazon quickly and easily with <a href=\"https:\/\/www.junglescout.com\/blog\/sales-analytics\/\">Sales Analytics<\/a>.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Ad Daily Budget<\/h4>\n\n\n<p>The average daily amount you are <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-ppc-costs\/\">willing to spend<\/a> on a selected ad group for your keywords..<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Ad Impressions<\/h4>\n\n\n<p>The number of shoppers who see your product&#8217;s ad.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Ad Orders<\/h4>\n\n\n<p>The number of individual orders made by shoppers who clicked on your product&#8217;s sponsored ad.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Ad Sales<\/h4>\n\n\n<p>The total product sales generated within one week of clicking on your product&#8217;s sponsored ad.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Ad Spend<\/h4>\n\n\n<p>The total click charges for an Amazon sponsored campaign (in the selected time period).<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Ad Status<\/h4>\n\n\n<p>The current status of your ad group. The status may be running, paused, ended, archived, scheduled, incomplete, out of budget, or payment failure.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Ad Targeting<\/h4>\n\n\n<p>This option determines whether you select the keywords for an ad campaign or Amazon automatically selects keywords for an ad campaign.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Affiliate Marketing<\/h4>\n\n\n<p>A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals. Many people build businesses using <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-affiliate-program\/\">Amazon\u2019s Affiliate Program<\/a>.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Alibaba<\/h4>\n\n\n<p>A Chinese e-commerce, retail, and technology conglomerate. For Amazon FBA selling purposes, this is a website which acts as a third party platform between private label businesses and global suppliers, wholesalers, and manufacturers. <a href=\"https:\/\/www.junglescout.com\/blog\/what-is-alibaba\/\">Alibaba<\/a> is the largest internet retailer in the world measured by total sales.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Alibaba Assessed Supplier<\/h4>\n\n\n<p>This designation helps sellers <a href=\"https:\/\/www.junglescout.com\/blog\/find-amazon-suppliers-supplier-database-asin-search\/\">reach out to vetted suppliers<\/a>. It represents a manufacturer, supplier, or wholesaler on Alibaba that has been qualified by an accredited third party inspection company. <\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Alibaba Gold Supplier<\/h4>\n\n\n<p>A manufacturer, supplier, or wholesaler that has been pre-qualified by Alibaba. This is another way to evaluate suppliers on Alibaba.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Alibaba Trade Insurance<\/h4>\n\n\n<p>A free service provided by Alibaba that protects buyers and sellers on their orders from the moment of payment to delivery.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>AMZ (Amazon)<\/h4>\n\n\n<p>An e-commerce and cloud computing company based in Seattle, Washington, USA. <a href=\"https:\/\/www.amazon.com\/\">Amazon<\/a> is the largest internet retailer in the world measured by revenue and market capitalization.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>API (Application Programmer &#8211; or Programming Interface)<\/h4>\n\n\n<p>A code that allows two platforms\/software programs to communicate with one another.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>ASIN (Amazon Standard Identification Number)<\/h4>\n\n\n<p>A unique 10-character string that identifies <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-asin\/\">products on Amazon<\/a>.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>A-to-Z Guarantee<\/h4>\n\n\n<p>An <a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=201889410\">Amazon program<\/a> which guarantees the condition and timely delivery of third party products. Amazon customers may make claims against sellers under the a-to-z guarantee umbrella.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Automatic Targeted Ads<\/h4>\n\n\n<p><a href=\"https:\/\/www.junglescout.com\/amazon-ppc-masterclass-introduction\/\">Advertisements<\/a> which are targeted to relevant search terms by Amazon and do not require you to input specific keywords.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n\n<p><\/p>\n\n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>B<\/h1>\n\n\n<div id=\"letterB\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>B2B (Business-to-<br> business)<\/h4>\n\n\n<p>Business that is conducted between companies. As an Amazon seller, you may qualify to sell products directly to businesses in addition to consumers.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>  Bid+\u00a0 <\/h4>\n\n\n<p>When you\u2019re a seller, you want to get the <a href=\"https:\/\/www.junglescout.com\/features\/rank-tracker\/\">#1 ranking keyword<\/a> in your niche in less than 60 days. For manually targeted Amazon advertising campaigns, the Bid+ button can help you with that. It allows you to raise bids in a campaign up to 50% more than your default bid when ads are eligible to show at the top of search results.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>  BOGO <\/h4>\n\n\n<p>Promotions, like BOGOs, are one of the best ways to <a href=\"https:\/\/www.junglescout.com\/features\/email-promotions\/\">launch new products<\/a> on Amazon and rank instantly. Referring to a \u2018Buy one get one\u2019 promotion, BOGOs. allow you to offer two products for the price of one to spotlight a new product or to get your current customers to buy differently.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Brand<\/h4>\n\n\n<p>A type of <a href=\"https:\/\/www.junglescout.com\/blog\/expand-your-brand\/\">product manufactured by a particular company<\/a> under a particular name. Building a solid brand requires learning <a href=\"https:\/\/www.junglescout.com\/blog\/advanced-amazon-product-research\/\">advanced product research strategies<\/a>.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Brand Registry<\/h4>\n\n\n<p>An Amazon program that helps you <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-brand-registry\/\">protect your registered trademarks<\/a> on Amazon and create an accurate and trusted experience for customers. Additionally, navigating Amazon\u2019s Brand Registry gives you access to enhanced brand content options.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>BSR (Best Sellers Rank)<\/h4>\n\n\n<p>An <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-best-sellers-rank\/\">Amazon designation<\/a> based on an in-house algorithm that reflects a product\u2019s sales, past and present. The BSR can be used to <a href=\"https:\/\/www.junglescout.com\/how-to-sell-on-amazon-fba\/\">estimate a product\u2019s sales numbers<\/a>.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Buy Box<\/h4>\n\n\n<p>The Buy Box is a widget visible on most Amazon product listing pages that allows a shopper to quickly purchase products they are searching for. If more than one seller is active on the listing, only one can <a href=\"https:\/\/www.junglescout.com\/blog\/how-to-win-the-buy-box\/\">win the Buy Box<\/a>. <\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>C<\/h1>\n\n\n<div id=\"letterC\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Category<\/h4>\n\n\n<p>Amazon&#8217;s <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-product-categories\/\">product division<\/a> based on shared characteristics and uses. Products may have both a broad category placement (also called departments) and one or more sub-category placements.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>CCC (CamelCamelCamel)<\/h4>\n\n\n<p>An <a href=\"https:\/\/camelcamelcamel.com\/\">online site<\/a> where buyers can see the price and rank history of a product. <\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>COGS (Cost of Goods Sold)<\/h4>\n\n\n<p>The <a href=\"https:\/\/support.junglescout.com\/hc\/en-us\/articles\/360036208253-Product-Costs-Entering-your-Cost-of-Goods-COGs-\">accumulated total of all costs<\/a> used to create a product or service, which has been sold. For an Amazon private label product, this may include the cost of materials, packaging, shipping, duty taxes, etc. Luckily, there are tools to help you easily calculate your product&#8217;s profitability.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Coupons<\/h4>\n\n\n<p>Using Amazon\u2019s marketing services is key to successfully launching a new product.As an Amazon seller, you may use Amazon\u2019s coupon program to <a href=\"https:\/\/www.junglescout.com\/blog\/seller-strategies-amazon-coupons\/\">offer discounts<\/a> on your products.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>CPM\/CPI (Cost-per-mil \/ Thousand \/ Impression)<\/h4>\n\n\n<p>An advertising method that refers to the price you pay each time 1,000 people view your ad.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Crowdfunding<\/h4>\n\n\n<p>The practice of <a href=\"https:\/\/www.junglescout.com\/blog\/cost-to-sell-on-amazon\/\">funding a project<\/a> or venture by raising many small amounts of money from a large number of people, typically via the Internet.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>CTR (Click-through-rate)<\/h4>\n\n\n<p>The percent of shoppers who see your ad and click on it. This is calculated by dividing total clicks by total impressions. <\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Customs Clearance<\/h4>\n\n\n<p>The act of passing goods through the official department that administers and collects the duties levied by a government on <a href=\"https:\/\/www.junglescout.com\/blog\/fba-shipping-checklist\/\">imported goods<\/a>.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>D<\/h1>\n\n\n<div id=\"letterD\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>DDP (Delivered Duty Paid)<\/h4>\n\n\n<p>The supplier is responsible for arranging carriage and delivering the goods at the named place, cleared for import and all applicable tariffs and duties paid. <\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>DS (Dropshipping)<\/h4>\n\n\n<p>A fulfillment method where products aren\u2019t kept in-house. Instead, when the customer buys an item, the store purchases the product from a third-seller and then it\u2019s <a href=\"https:\/\/www.junglescout.com\/blog\/dropshipping-on-amazon\/\">shipped directly to the customer<\/a>.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Duty Tax<\/h4>\n\n\n<p>A <a href=\"https:\/\/www.cbp.gov\/travel\/international-visitors\/kbyg\/customs-duty-info\">tax levied by the government<\/a> on imported and exported goods and services.<\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>E<\/h1>\n\n\n<div id=\"letterE\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>EAN (European Article Number)<\/h4>\n\n\n<p><strong>EAN (European Article Number):<\/strong> Also known as an <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-gtin-exemption\/\">International Article number<\/a>, an EAN is a 13-digit string used to identify a product traded globally. There is also an 8-digit EAN for small packages, but it\u2019s not commonly used.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Early Reviewer Program<\/h4>\n\n\n<p>An Amazon program which encourages shoppers who have already purchased a product to <a href=\"https:\/\/www.junglescout.com\/blog\/amazons-early-reviewer-program\/\">leave authentic feedback<\/a> of their experience regardless of whether it&#8217;s a 1 or 5-star review.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>EFN (European Fulfillment Network)<\/h4>\n\n\n<p>This is an option given to Amazon\u2019s European sellers, allowing them to sell in other Amazon marketplaces while fulfilling their orders from fulfillment centers in their home location.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Export<\/h4>\n\n\n<p>The process of sending goods or services to another country for sale.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>EXT (Jungle Scout\u2019s Chrome Extension)<\/h4>\n\n\n<p>Extension is a <a href=\"https:\/\/www.junglescout.com\/products\/extension\/\">software-as-a-service application<\/a> that integrates directly into your Google Chrome browser. Extension extracts data from product listings and creates a spreadsheet offering up product metrics to explore and validate product ideas<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>EXW (EX Works)<\/h4>\n\n\n<p>The seller is responsible and liable for the entire shipment from door to door. (This is when you would use a freight forwarder to step in).<\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>F<\/h1>\n\n\n<div id=\"letterF\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>FBA (Fulfillment by Amazon)<\/h4>\n\n\n<p>A service offered by Amazon which allows <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-fba-vs-fbm\">third party sellers<\/a> to store their products in Amazon&#8217;s fulfillment centers. When a sale is made on Amazon, Amazon will pick, pack, ship, and handle customer service on behalf of the third party seller.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>FBM (Fulfillment by Merchant)<\/h4>\n\n\n<p><a href=\"https:\/\/www.junglescout.com\/blog\/how-to-sell-on-amazon-fbm\/\">FBM sellers<\/a> store, pick, pack, ship and provide their own customer service for buyers who purchase their product online at an Amazon store&#8230;and lower Amazon fees.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>FC (Fulfillment Center)<\/h4>\n\n\n<p>A fulfillment center is a large warehouse where products are stored, prepped, and shipped on behalf of Amazon and its third party sellers.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>FCA (Free to Carrier)<\/h4>\n\n\n<p>The seller is responsible and liable once the shipment is handed over to the carrier, typically near the port in the country of origin.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>First-Party Sellers (1P)<\/h4>\n\n\n<p>Term used to describe brands that are being distributed and sold by Amazon on its platform. Amazon invites these 1P sellers to join and they track their items using Vendor Central, rather than Seller Central.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>FNSKU (Fulfillment Network Stock Keeping Unit<\/h4>\n\n\n<p>A 10-character string that Amazon uses to identify products unique to a seller shipping and storing their items in Amazon\u2019s warehouses, also known as (aka) fulfillment centers.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>FOB (Free On Board)<\/h4>\n\n\n<p>This means that the supplier is responsible for getting your goods from the factory to the port. This cost is added to the manufacturing cost.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Free Shipping Promo<\/h4>\n\n\n<p>An Amazon promotion template which allows you to offer a limited-time, free shipping offer for a subset of your catalog.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Freight Forwarder<\/h4>\n\n\n<p>A <a href=\"https:\/\/www.junglescout.com\/blog\/shipping-your-amazon-product\/\">third-party shipping service<\/a> that will communicate with your supplier to coordinate all of the shipping details. Whether you ship your Amazon products via ocean freight or air, a freight forwarder can help.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Fulfillment Fee<\/h4>\n\n\n<p>The cost <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-fba-fees\/\">Amazon charges<\/a> to pick, pack, and ship your product through its FBA service.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>G<\/h1>\n<\/div>\n<\/div>\n\n\n<div id=\"letterG\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Gated Category<\/h4>\n\n\n<p>A division of <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-restricted-categories\/\">restricted products<\/a> locked to sellers without prior approval from Amazon.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Giveaway Promo<\/h4>\n\n\n<p>An Amazon promotion template which allows you to offer your products for free to generate buzz or build a social media following.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Gross Profit<\/h4>\n\n\n<p>Gross profit is <a href=\"https:\/\/www.junglescout.com\/blog\/how-to-increase-amazon-sales\/\">the profit a company makes<\/a> after deducting the costs associated with making and selling its products, or the costs associated with providing its services.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>GTIN (Global Trade Item Number)<\/h4>\n\n\n<p><a href=\"https:\/\/www.gs1.org\/gtin\">GTINs<\/a> are identifiers that are used to look up product information.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>I<\/h1>\n\n\n<div id=\"letterI\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Import<\/h4>\n\n\n<p>The process of bringing goods or services into a country for sale.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Incoterms<\/h4>\n\n\n<p>These are the standard terms used in international shipping agreements. They describe who is responsible (and liable) for moving your products from point A to point B.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Inventory<\/h4>\n\n\n<p>These are <a href=\"https:\/\/www.junglescout.com\/blog\/managing-amazon-inventory\/\">the products which you have listed<\/a> and available for sale on Amazon and any other e-commerce platform. Sellers need to know how to protect their products with <a href=\"https:\/\/www.junglescout.com\/features\/inventory-manager\/\">inventory management<\/a>.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>ISBN (International Standard Book Number)<\/h4>\n\n\n<p>These can be either 10 or 13-digit strings, and they <a href=\"https:\/\/www.junglescout.com\/blog\/how-to-sell-books-on-amazon\">identify a specific book<\/a>, edition of a book, or book-like product (think audio-book or ebook).<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>J<\/h1>\n\n\n<div id=\"letterJ\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>JS (Jungle Scout)<\/h4>\n\n\n<p>&nbsp;A <a href=\"https:\/\/www.junglescout.com\/products\/jungle-scout\/\">software-as-a-service application<\/a> that allows you to scan and sort Amazon&#8217;s product catalog instantly. The data helps sellers explore and <a href=\"https:\/\/www.junglescout.com\/blog\/web-app-vs-chrome-extension\/\">validate new product ideas<\/a>. And it\u2019s one of the best ways to keep tabs on your competitors and make more money on Amazon. It tracks your competitors and helps keep your sales high.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>K<\/h1>\n\n\n<div id=\"letterK\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>KB (Knowledge Base)<\/h4>\n\n\n<p>Jungle Scout\u2019s free <a href=\"https:\/\/support.junglescout.com\/hc\/en-us?_gl=1*olf7af*_gcl_au*MTI1NjQ5MTI4Ny4xNzQ3MDY5OTYy\">public help desk<\/a> where commonly asked questions are answered.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Kickstarter<\/h4>\n\n\n<p>A popular crowdfunding platform.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>L<\/h1>\n\n\n<div id=\"letterL\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Landed Cost<\/h4>\n\n\n<p>This is the cost of a single item (cost per unit) plus freight and customs charges.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Landing Page<\/h4>\n\n\n<p>The section of a webpage accessed by clicking the page&#8217;s hyperlink, typically the home page of the website.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Lead Magnet<\/h4>\n\n\n<p>A free or cheap product offered in exchange for a potential buyer&#8217;s contact information, typically any email or phone number.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Lightning Deals<\/h4>\n\n\n<p>A <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-lightning-deals\/\">time-bound, promotional offer<\/a> where a product is featured for several hours on the Amazon Deals page.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Long Tail Keyword<\/h4>\n\n\n<p>Long tail keywords are phrases containing two words or more and are used when focusing on a specific niche.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>LQS (Listing Quality Score)<\/h4>\n\n\n<p>A metric generated by the Jungle Scout software that takes into account the length and keyword richness of a listing&#8217;s title, its bullet point and description, as well as the number of pictures and resolution of the photos. This helps you find products whose listings can be <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-product-listings-best-practices\/\">optimized<\/a><strong> &#8212;<\/strong> though it\u2019s also important to know how to optimize those Amazon product listings for high conversions.<\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>M<\/h1>\n\n\n<div id=\"letterM\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Manually Targeted Ads<\/h4>\n\n\n<p>Advertisment campaigns where you are able to select the individual keywords you wish to target.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>MAP (Minimum Advertised Price)<\/h4>\n\n\n<p>This might come up when you\u2019re dealing with wholesalers or buying directly from a manufacturer.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Marketing Funnel<\/h4>\n\n\n<p>Also known as a sales funnel or purchase a funnel, it is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>MOQ (Minimum Order Quanitity)<\/h4>\n\n\n<p>The lowest possible <a href=\"https:\/\/www.junglescout.com\/blog\/find-amazon-suppliers-supplier-database-asin-search\/\">order volume<\/a> allowed by a manufacturer for a particular product.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>MSRP (Manufacturer\u2019s Suggested Retail Price)<\/h4>\n\n\n<p>This is the price for which the manufacturer suggests their products be sold. This is shown above the selling price on Amazon when the product\u2019s price is less than the MSRP.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>MCI (Multi-Country Inventory)<\/h4>\n\n\n<p>This Amazon fulfillment option allows FBA sellers to choose the countries where they want to send their inventory and have orders for that Amazon store fulfilled by that local fulfillment center.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>MWS<\/h4>\n\n\n<p>This refers to Amazon\u2019s Marketplace Web Services and is where you get access to your <a href=\"https:\/\/www.junglescout.com\/blog\/access-amazon-mws-keys\/\">API\/MWS keys<\/a> (application programming interface).<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>N<\/h1>\n\n\n<div id=\"letterN\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Net<\/h4>\n\n\n<p>The actual profit after working expenses not included in the calculation of gross profit have been paid.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>O<\/h1>\n\n\n<div id=\"letterO\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>OA (Online Arbitrage)<\/h4>\n\n\n<p>The process of <a href=\"https:\/\/www.youtube.com\/watch?v=w0MbXeBN0q8\">sourcing products<\/a> cheaply on one e-commerce platform for sale on another e-commerce platform at a higher price.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>OEM (Original Equipment Manufacturer)<\/h4>\n\n\n<p>A company that produces parts and equipment that may be marketed by another manufacturer.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Opportunity Score<\/h4>\n\n\n<p>Jungle Scout\u2019s <a href=\"https:\/\/support.junglescout.com\/hc\/en-us\/articles\/360015964774-What-is-the-Opportunity-Score-in-the-extension-\">in-house algorithm<\/a>, factoring in the demand for a product according to units sold, competition (the number of reviews for the Top 10 products under a given keyword) and listing quality (determined by a number of factors like title, keywords, number of photos, quality of bullet points and <a href=\"https:\/\/www.splitly.com\/amazon-product-description-template\/\">product description<\/a>.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Opt-In<\/h4>\n\n\n<p>As it relates to marketing, an opt-in gives a potential customer the choice to become involved with or get something from the website.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>P<\/h1>\n\n\n<div id=\"letterP\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Pan Eu<\/h4>\n\n\n<p>If a seller is actively selling in Amazon\u2019s European marketplaces, PAN EU is an option that allows them to send their products to one fulfilment centre. Then, Amazon ships the items to their fulfilment centres around the continent.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Performance Notifications<\/h4>\n\n\n<p>A page in seller central that offers up information on how you are doing with respect to Amazon customer satisfaction.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>PL (Private Label)<\/h4>\n\n\n<p>A product manufactured or packaged for sale under the name of the retailer rather than that of the manufacturer. If you go this route, there are lots of resources explaining how to <a href=\"https:\/\/www.junglescout.com\/find-products-to-sell\/\">get product ideas<\/a> for your product.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>PPC (Pay-per-click)<\/h4>\n\n\n<p>Also known as cost-per-click (CPC), this is a type of promotion that charges the seller of the product each time one of their ads is clicked. It\u2019s so important that finding a free comprehensive, step-by-step guide to Amazon PPC optimization is easy.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Price<\/h4>\n\n\n<p>The amount of money required to purchase a product. Success in e-commerce is partially rooted in knowing how to find the best price for your product.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Promotions<\/h4>\n\n\n<p>A series of discount and giveaway options offered to Amazon sellers to promote sales and social media growth.<\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>Q<\/h1>\n\n\n<div id=\"letterQ\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Q1<\/h4>\n\n\n<p>The first quarter of <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-seller-holiday-calendar\/\">the financial year<\/a> &#8211; January to March<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Q2<\/h4>\n\n\n<p>The second quarter of the financial year &#8211; April to June<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Q3<\/h4>\n\n\n<p>The third quarter of the financial year &#8211; July to September<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Q4<\/h4>\n\n\n<p>The fourth quarter of the financial year &#8211; October to December<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>R<\/h1>\n\n\n<div id=\"letterR\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>RA (Retail Arbitrage)<\/h4>\n\n\n<p>The process of <a href=\"https:\/\/www.junglescout.com\/blog\/make-money-from-home-with-amazon\/\">finding underpriced products<\/a> in a retail store to sell at a higher price on Amazon or another e-commerce platform.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Referral Fee<\/h4>\n\n\n<p>A percentage based cost for selling products on Amazon.com.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Revenue<\/h4>\n\n\n<p>Income derived from the sale of goods or services, OR in the Jungle Scout apps, a 30-day revenue estimate calculated by multiplying the estimated 30-day sales by the product&#8217;s listed price. The best way to boost revenue is by pinpointing profitable products.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>RFQ (Request for Quote)<\/h4>\n\n\n<p>An order placed on Alibaba to solicit a request for price estimates on wholesale goods.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>ROI (Return on Investment)<\/h4>\n\n\n<p>This is the loss or gain an investment generates relative to the amount of money invested. The typical ROI formula is:<br>\nROI = (Gain from investment &#8211; Cost of investment) \/ Cost of investment<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>S<\/h1>\n\n\n<div id=\"letterS\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Sales Estimator<\/h4>\n\n\n<p>A <a href=\"https:\/\/www.junglescout.com\/estimator\/\">free Jungle Scout tool<\/a> that estimates the 30-day sales for a given Best Sellers Ranking in a particular category, and in a particular Amazon marketplace..<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Sales Page<\/h4>\n\n\n<p>A webpage created for the purpose of coercing viewers into making a purchase.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Sample<\/h4>\n\n\n<p>A single product shipped to a buyer to demonstrate the quality, service, and competence of a manufacturer, supplier, or wholesaler.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>SC (Seller Central)<\/h4>\n\n\n<p>The <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-seller-central-guide\/\">web interface<\/a> certain Amazon marketplace sellers use to manage their Amazon <a href=\"https:\/\/www.junglescout.com\/blog\/individual-vs-professional-seller-plans\">Pro or Individual seller accounts<\/a>. These sellers (FBA and FBM sellers alike) are considered to be third-party sellers.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Seller Feedback<\/h4>\n\n\n<p>A rating awarded to Amazon&#8217;s third party sellers from shoppers who have recently made a purchase to let other shoppers know of their experience. Shoppers may rate the overall experience with 1 to 5-stars. They may also note whether or not the product arrived on time and how the customer service experience was (if applicable). Finally, they must leave a brief comment describing their experience.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>SEO (Search Engine Optimization)<\/h4>\n\n\n<p>The process of <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-seo-guide\/\">maximizing the number of visitors<\/a> to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Knowing how to perform persuasive search engine optimization will help your sales.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>SFP (Seller Fulfilled Prime)<\/h4>\n\n\n<p>This is Amazon\u2019s program that allows FBM sellers to <a href=\"https:\/\/www.junglescout.com\/blog\/how-to-sell-on-amazon-prime\/\">display the Prime badge<\/a> on their listing by adhering to Amazon\u2019s timeline for fast shipping. <\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>SKU (Stock Keeping Unit)<\/h4>\n\n\n<p>These are machine-readable codes used to identify a specific product, and vary from company to company. It\u2019s used for inventory purposes.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Sponsored Ad<\/h4>\n\n\n<p>A pay-per-click advertising solution that enables you to promote the products you sell with keyword-targeted ads (manual or automatic) that appear in highly visible placements on Amazon.com.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Squeeze Page<\/h4>\n\n\n<p>A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. <\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Storefront<\/h4>\n\n\n<p>A service from Amazon that allows vendors and sellers to create their own brand stores on Amazon.com and provide their customers with an immersive virtual shopping experience. An effective storefront can help you scale your Amazon business.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>T<\/h1>\n\n\n<div id=\"letterT\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Third-Party Sellers (3P)<\/h4>\n\n\n<p>Term used to describe merchants unrelated to the \u201cowners\u201d of an e-commerce platform. For example, on Amazon 3P sellers are those who sell FBA or FBM.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>U<\/h1>\n\n\n<div id=\"letterU\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Unverified Reviews<\/h4>\n\n\n<p>When an Amazon.com user leaves a product review without first purchasing the respective product, it is considered an &#8220;unverified review&#8221;. Unverified reviews carry less weight when Amazon averages a given product&#8217;s reviews, that\u2019s why sellers need to know how to get product reviews without incentivization.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>UPC (Universal Product Code)<\/h4>\n\n\n<p>A UPC is a machine-readable code used to identify a specific product and they are identical from company to company. It is used to track basic information about the item.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Upsell<\/h4>\n\n\n<p>A sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.<\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div     >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>V<\/h1>\n\n\n<div id=\"letterV\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>VA (Virtual Assistant)<\/h4>\n\n\n<p>A virtual assistant is someone who usually provides administrative help while working remotely. VAs also tend to be contract workers, and can also provide bookkeeping, data entry, research, and much more.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Variable Closing Fee<\/h4>\n\n\n<p>Fixed charges from Amazon on certain products (mostly media).<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>VC (Vendor Central)<\/h4>\n\n\n<p>When a seller is a member of Vendor Central, they are considered a <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-brick-and-mortar-stores\/\">first-party (1P) seller<\/a>. Essentially, VC sellers sell their product in bulk to Amazon, who then acts as a distributor for that seller.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>Verified Reviews<\/h4>\n\n\n<p>When an Amazon.com user leaves a product review after purchasing the respective product, it is considered a &#8220;verified review.&#8221; Verified reviews carry more weight when Amazon averages a given product&#8217;s reviews. And you want reviews that &#8220;WOW&#8221; Amazon customers.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>VPN (Virtual Private Network)<\/h4>\n\n\n<p>An encryption technology that allows information to be sent safely across a less secure connection.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"glossary-bkg-color\"  >\n    \n      <section class=\"glossary-content-container mb-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left;margin:auto;'>\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h1 class='wp-block-js-block-heading' style='text-align: left'>W<\/h1>\n\n\n<div id=\"letterW\" class=\"glossary-anchor-target\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class='py-md-2 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>WL (White Label)<\/h4>\n\n\n<p>White label and private label are usually used interchangeably, but white labelling is slightly different. White labelling means a company removes their logo\/brand on one of their products and agrees to put the brand\/logo of another company on that item.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'>WS (Wholesale)<\/h4>\n\n\n<p>The process of selling products &#8212; <a href=\"https:\/\/www.junglescout.com\/blog\/selling-wholesale-on-amazon\/\">in large quantities<\/a> and at low prices &#8212; to others who then resell them either in brick and mortar stores or online, on sites like <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-vs-ebay\/\">Amazon and eBay<\/a>.<\/p>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-4 col-lg-3 col-xl-3' style='text-align: left'>\n<h4 class='wp-block-js-block-heading' style='text-align: left'><\/h4>\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n<style type=\"text\/css\">          .background-693 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2019\/07\/rectangle-2.png');\n        background-size: cover;        background-position: center center;        background-repeat: no-repeat;                }\n      <\/style>  <div   class=\"background-693\"  >\n    \n      <section class=\"py-20 mb-0 container\" >\n        \n<div class='justify-content-center text-center row'>\n<div class='py-2 text-center wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h2 class='text-center text-white wp-block-js-block-heading' style='text-align: left'>80% of Amazon sellers wish they started sooner<\/h2>\n\n\n<p class=\"text-center text-white\">Try Jungle Scout risk-free for 7 days with our money-back guarantee.<\/p>\n\n\n<a target='_self' class='js-btn js-btn-orange' href='https:\/\/www.junglescout.com\/pricing\/'>Sign up<\/a>\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  ","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-5.blade.php","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[1609],"content-type":[1424],"topic":[1446,1455],"feature":[],"product":[],"seller-activity-pain-point":[1514],"persona":[1477,1478,1486,1485],"customer-type":[],"data":[],"other-tag":[1554],"business-model":[],"platform":[1427],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Acronyms &amp; Abbreviations - ASIN, BSR, FBA, FC &amp; More<\/title>\n<meta name=\"description\" content=\"Amazon uses many proprietary acronyms for different segments within their business. 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