{"id":25495,"date":"2020-07-06T15:25:27","date_gmt":"2020-07-06T20:25:27","guid":{"rendered":"https:\/\/www.junglescout.com\/?p=25495"},"modified":"2023-04-20T13:47:33","modified_gmt":"2023-04-20T18:47:33","slug":"people-who-dont-shop-on-amazon","status":"publish","type":"post","link":"https:\/\/www.junglescout.com\/blog\/people-who-dont-shop-on-amazon\/","title":{"rendered":"“I Don’t Shop on Amazon” \u2014 What Sellers Can Learn from Amazon’s Non-Customers"},"content":{"rendered":"\n

Amazon’s popular. <\/span>Extremely<\/span><\/i> popular. It’s even replaced Google when it comes to being consumers’ #1 search engine of choice when they’re looking to buy a new product. In fact, in Jungle Scout’s 2020 <\/span>Consumer Trends Report<\/span><\/a>, only 10% of respondents* said they do <\/span>not<\/span><\/i> shop on Amazon. <\/span><\/p>\n

But, the majority of those shoppers are still buying online. They’re just buying from Amazon’s competitors.<\/span><\/p>\n

So, while it’s clearly still a good idea to build a business on Amazon, here’s what <\/span>Amazon sellers can learn from Amazon’s NON-customers<\/span>.<\/span><\/p>\n

 <\/p>\n

Why don’t some consumers shop on Amazon?<\/strong><\/h2>\n

For non-Amazon shoppers, the main reason they choose not to frequent the store is their lack of a Prime account. <\/span><\/p>\n

In other words, 28% are stuck in a cycle of “they aren’t shopping on Amazon because they don’t have a Prime account, yet they’re not getting a Prime account because they don’t shop on Amazon.”<\/span><\/p>\n

But these consumers also prefer to shop in-store. A quarter of them said they don’t buy from Amazon simply because they would rather shop in a physical store. <\/span><\/p>\n

Finally, a significant portion (23%) said they just don’t order from the site.<\/span><\/p>\n

However, some non-Amazon customers do still shop online and here’s why<\/a>.<\/span><\/p>\n

First and foremost, non-Amazon shoppers like the safety and ease that comes with buying online. 25% said it was for the ease of not having to leave home, while 24% said it means being able to avoid public places by shopping at home.<\/span><\/p>\n

And for 17%, shopping online also means access to more product options, which is where third-party sellers can step in. <\/span><\/p>\n

By listing your products on one or more of Amazon’s competitors’ platforms, you’re fulfilling a need for this segment of consumers. And this is what they want.<\/span><\/p>\n

 <\/p>\n

What non-Amazon shoppers are looking for<\/strong><\/h2>\n

1. Non-Amazon shoppers go for the lowest price<\/span><\/h3>\n

With 70% of non-Amazon shoppers reporting a household income of less than $50,000 per year, it’s no shock that half of those say finding the lowest price is what’s most important when they shop.<\/span><\/p>\n

2. But, they want <\/span>inexpensive<\/span><\/i>, not cheap<\/span><\/h3>\n

These shoppers aren’t willing to buy just any old thing. Nearly half (45%) said that they look for a product with <\/span>good ratings and reviews<\/span><\/a>. <\/span><\/p>\n

3. And feature-filled is a definite plus<\/span><\/h3>\n

Products with the most impressive features come in third, with 38% saying it’s key in their decision to purchase.<\/span><\/p>\n

4. Faster shipping — yes and no<\/span><\/h3>\n

It was the “reason to buy” most shoppers disagreed with, with one in four saying fast delivery wasn’t a reason to purchase.  Yet 35% still said <\/span>getting their parcels more quickly<\/span><\/a> would cause them to click ‘Add to cart’. <\/span><\/p>\n

 <\/p>\n

Non-Amazon shoppers don’t search by brand<\/strong><\/h2>\n

Though 37% of online shoppers looking for alternatives to Amazon consider themselves to be brand loyal, only 12% said they <\/span>always<\/span><\/i> look for brand name items.<\/span><\/p>\n

In fact, 46% said that they’ll only buy <\/span>brands online<\/span><\/a> if the branded option is affordable or it’s a product that has to be branded (eg. 30% said they only buy brand name electronics).<\/span><\/p>\n

In addition to electronics, these are the other types of products that non-Amazon shoppers prefer to buy branded:<\/span><\/p>\n