Selling to Amazon Prime Members: What Sellers Need to Know<\/title>\n<meta name=\"description\" content=\"58% of U.S. consumers are Amazon Prime members. Learn what makes this group tick to sell successfully by better understanding their needs and wants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling to Amazon Prime Members: What Sellers Need to Know\" \/>\n<meta property=\"og:description\" content=\"58% of U.S. consumers are Amazon Prime members. Learn what makes this group tick to sell successfully by better understanding their needs and wants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\" \/>\n<meta property=\"og:site_name\" content=\"Jungle Scout\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-12T21:15:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-26T20:30:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2020\/06\/dreamstime_l_118452587.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Regan McPhee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regan McPhee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\"},\"author\":{\"name\":\"Regan McPhee\",\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/person\/782a925cb015a6f58a8b141deb23f34a\"},\"headline\":\"What Sellers Need to Know About Amazon Prime Members\",\"datePublished\":\"2020-06-12T21:15:17+00:00\",\"dateModified\":\"2023-04-26T20:30:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\"},\"wordCount\":1301,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.junglescout.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2020\/06\/dreamstime_l_118452587.jpg\",\"keywords\":[\"Amazon Trends\",\"Jungle Scout Data Science\",\"News\"],\"articleSection\":[\"Amazon Trends\",\"Jungle Scout Data Science\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\",\"url\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\",\"name\":\"Selling to Amazon Prime Members: What Sellers Need to Know\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2020\/06\/dreamstime_l_118452587.jpg\",\"datePublished\":\"2020-06-12T21:15:17+00:00\",\"dateModified\":\"2023-04-26T20:30:31+00:00\",\"description\":\"58% of U.S. consumers are Amazon Prime members. 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For Amazon sellers<\/strong>, these statistics demonstrate the importance of <\/em><\/span>selling on Amazon Prime<\/span><\/a>. Having access to a group of faithful Amazon buyers only demonstrates the growing opportunity of selling on Amazon. <\/span><\/em><\/p>\n<\/div><\/div>\n

And Prime members are becoming increasingly loyal<\/b><\/h3>\n
Since the start of COVID-19, many shoppers (66% of Prime members and 33% of non-Prime members) have developed a greater appreciation for Amazon. <\/span><\/p>\n
In fact, 8% of all U.S. consumers subscribed to Amazon Prime since the start of the COVID-19 pandemic.<\/span><\/p>\n
And more than twice the number of Prime members (68%) said that Amazon gave them access to products they couldn’t get elsewhere during this time. But non-Prime members are less reliant on the platform, with just 32% saying Amazon offered them what others stores couldn’t.<\/span><\/p>\n
Plus, Prime members like Amazon so much that, with respect to <\/span>Amazon Prime Day 2020<\/span><\/a>, 60% of them say they’re already planning to <\/span>shop on that day<\/span><\/a>.<\/span><\/p>\n
The positive feelings Prime members have for Amazon don’t just end there though. More Prime members (82%) think Amazon is a good company for consumers, too. <\/span><\/p>\n
Non-Prime members aren’t quite as sold on the company, though, with 60% saying Amazon is good for shoppers <\/span><\/p>\n
<\/p>\n
So, who are these Amazon Prime shoppers?<\/strong><\/h2>\nAmazon Prime caters to a younger consumer<\/strong><\/h3>\n
Amazon Prime memberships are more common among younger people, with two<\/span> in every three American consumers between ages 18 and 35 having an Amazon Prime membership. <\/span><\/p>\n
Amazon Prime memberships by age:<\/b><\/p>\n
\n
18-24: 64% of consumers currently have an Amazon Prime membership<\/span><\/li>\n
25-34: 68%<\/span><\/li>\n
35-44: 63%<\/span><\/li>\n
45-54: 59%<\/span><\/li>\n
55-64: 47%<\/span><\/li>\n
65-74: 44%<\/span><\/li>\n
75+: 28%<\/span><\/li>\n<\/ul>\n
Amazon Prime: a luxury item?<\/b><\/h3>\n
At a cost of $119 per year, an Amazon Prime membership may be a bigger cost for some consumers than others. And p<\/span>rime members do appear to have greater financial means than non-Prime members.<\/span><\/p>\n
For example, while 24% of Prime members reported a household income of $100,000 or more per year, only 9% of non-Prime members said they brought in that amount annually.<\/span><\/p>\n
$\"\"$ <\/p>\n
In addition, Prime members shop on Amazon more often than non-Prime members: 49% of members shop at least once a week compared to 13% of non-members.<\/span><\/p>\n
They’re also willing to spend more. In fact, 67% of Amazon Prime members said they would spend more than $100 on a product listed on the site. <\/span><\/p>\n
On the flip side, only 41% of non-Prime members said they would be willing to spend that much on a single item.<\/span><\/p>\n
\n
For Amazon sellers<\/b>, <\/span>that means you may want to look into selling <\/span><\/i>save-and-subscribe products<\/span><\/i><\/a>. Or, maybe you could <\/span><\/i>add (more) complementary extras<\/span><\/i><\/a> to your current line-up. You could even increase your maximum product price point during your <\/span><\/i>product research<\/span><\/i><\/a>.<\/span><\/i><\/p>\n<\/div><\/div>\n
<\/p>\n
Amazon Prime Member Spending Patterns<\/b><\/h2>\nPrime members look for good reviews and expedited shipping<\/b><\/h3>\nFor Prime members, the number one consideration when looking for a product is <\/span>reviews<\/span><\/a> (83%). Finding the lowest price is a close second, at 80%.<\/span><\/p>\n
Prime members want to find the best product with the best reviews for the lowest price. <\/span><\/p>\n
For non-Prime members, it’s the reverse. Their number one consideration when looking for a product is price (70%), while products with the best reviews aren’t far behind (at 67%).<\/span><\/p>\n
Non-Prime members are willing to sacrifice a bit of social proof for the sake of a lower price.<\/span><\/p>\n
As for why they use e-commerce, Prime members say they shop online because they:<\/span><\/p>\n
\n
Want <\/span>fast shipping<\/span><\/a> (say 49% of Prime member consumers)<\/span><\/li>\n
Don’t have to leave the house (49%)<\/span><\/li>\n
Have more product options (45%)<\/span><\/li>\n<\/ul>\n
Whereas non-Prime members said they shop online because they:<\/span><\/p>\n
\n
Can avoid public spaces (43%)<\/span><\/li>\n
Don’t have to leave the house (43%)<\/span><\/li>\n
Can <\/span>see reviews<\/span><\/a> from other customers (39%)<\/span><\/li>\n<\/ul>\n
\n
For Amazon sellers<\/b>, <\/span>you need to stay ahead of (and address) your customers’ complaints. Make sure you consistently deliver excellent customer service. <\/span><\/i>Getting<\/span><\/i><\/a> and <\/span><\/i>maintaining<\/span><\/i><\/a> positive reviews for your product should always be a top priority.<\/span><\/i><\/p>\n<\/div><\/div>\n
Online spending levels will likely remain the same after COVID-19<\/b><\/h3>\n
Prime members reported shopping on Amazon more often than non-Prime members, both before the pandemic and during:<\/span><\/p>\n
\n
Prior to COVID-19, 92% of Prime members said they shopped on Amazon unlike 70% of non_prime members. <\/span><\/li>\n
And Prime members’ shopping on Amazon during COVID-19 outpaced that of non-Prime members as well; 86% vs 50%.<\/span><\/li>\n<\/ul>\n
As for what shopping will look like post-pandemic, 78% Prime believe most shopping will take place online. 58% of non-Prime members agreed. But both are looking forward to getting back into physical store:<\/span><\/p>\n
\n
62% of Prime members and 55% of non-Prime members<\/span><\/li>\n<\/ul>\n
But many more Prime members said they’d be fine if they couldn’t shop in a brick-and-mortar store again compared to non-Prime shoppers:<\/span><\/p>\n
\n
51% of Prime members vs 24% of non-Prime members<\/span><\/li>\n<\/ul>\n
And after physical stores reopen, both Prime and non-Prime members say their online spending and their spending on Amazon will stay about the same:<\/span><\/p>\n
\n
Prime members: 44% for online spending and 48% for spending on Amazon<\/span><\/li>\n
Non-Prime members: 51% for online spending and 54% for spending on Amazon<\/span><\/li>\n<\/ul>\n
\n
For Amazon sellers<\/b>, <\/span>Prime members aren’t going anywhere any time soon, and they’re committed to spending their dollars on the site. Stay focused, <\/span><\/i>learn what your buyers are looking for<\/span><\/i><\/a>, and <\/span><\/i>keep your listing optimized<\/span><\/i><\/a>.<\/span><\/i><\/p>\n<\/div><\/div>\n
Prime member or not, Amazon is the most popular online store<\/b><\/h3>\n
Amazon Prime members shopped at these three stores most frequently before and during COVID-19:<\/span><\/p>\n
\n
Amazon: 89%<\/b> (92% before and 86% during)<\/span><\/li>\n
Walmart: 52%<\/b> (58% before and 46% during)<\/span><\/li>\n
Target: 39%<\/b> (46% before and 31% during)<\/span><\/li>\n<\/ol>\n
$\"Amazon$ <\/p>\n
Only the third most-frequented online store before COVID-19 changed for non-Prime members. Amazon still came in first, at 70%; Walmart was the second most popular at 48%; and <\/span>eBay<\/span><\/a> rounded out the favorites at 31%.<\/span><\/p>\n
However, during COVID-19, 19% of non-Prime members said they’ve shopped at Target, edging out eBay<\/a> for third place. Amazon and Walmart<\/a> remained the number one and two choices when non-Prime customers shop online.<\/span><\/p>\n
Of the top 10 retail stores listed as possibilities, Prime members shopped at these three stores less frequently before and during COVID-19:<\/span><\/p>\n
\n
Etsy: 14% average<\/b> (17% before and 10% during)<\/span><\/li>\n
Wayfair: 14%<\/b> average(18% before and 10% during)<\/span><\/li>\n
Macy’s: 16%<\/b> average (21% before and 10% during)<\/span><\/li>\n<\/ul>\n
And like Prime members’ less-frequented stores, non-Prime members shopped at Wayfair and Etsy less frequently than the other eight platforms both before and during the pandemic. Lowe’s came in third:<\/span><\/p>\n
\n
Wayfair: 6% average<\/b> (9% before and 3% during)<\/span><\/li>\n
Etsy: 8%<\/b> average(11% before and 5% during)<\/span><\/li>\n
Lowes: 9%<\/b> average (13% before and 5% during)<\/span><\/li>\n<\/ul>\n\n
For Amazon sellers<\/b>, <\/span>you may want to consider expanding into other online stores, even though Amazon is still the safest bet when <\/span><\/i>setting up an e-commerce business<\/span><\/i><\/a>.<\/span><\/i><\/p>\n<\/div><\/div>\n
<\/p>\n
Methodology<\/b><\/h3>\n
In May, 2020, Jungle Scout conducted an anonymous <\/span>survey of 1,006 U.S. consumers<\/span><\/a>. We asked them about their buying preferences and behaviors. <\/span><\/p>\n
Respondents ranged in age from 18 to 75+, and represent every U.S. state, all genders and employment types, and various levels of income.<\/span><\/p>\n
<\/p>\n
For more information about this article and Jungle Scout’s data, please contact <\/span><\/i>press@junglescout.com<\/span><\/i><\/a>.<\/span><\/i><\/p>\n
<\/p>\n
<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
If you sell Amazon Prime then you know how important Amazon’s Prime membership is to the success of your business. With 58% of all U.S. consumers subscribing to Prime, selling Prime means you have a massive ready-to-buy audience at your disposal. So, to help you better understand Amazon consumers, we’re…
Read More<\/a><\/p>\n","protected":false},"author":22,"featured_media":25260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[517,11,988],"tags":[1008,990,509],"customer-segment":[1609],"content-type":[1424],"topic":[1449,1450,1473],"feature":[],"product":[],"seller-activity-pain-point":[1521],"persona":[1478,1479,1485],"customer-type":[],"data":[1548],"other-tag":[],"business-model":[],"platform":[1427],"acf":[],"yoast_head":"\nSelling to Amazon Prime Members: What Sellers Need to Know<\/title>\n<meta name=\"description\" content=\"58% of U.S. consumers are Amazon Prime members. Learn what makes this group tick to sell successfully by better understanding their needs and wants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling to Amazon Prime Members: What Sellers Need to Know\" \/>\n<meta property=\"og:description\" content=\"58% of U.S. consumers are Amazon Prime members. Learn what makes this group tick to sell successfully by better understanding their needs and wants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\" \/>\n<meta property=\"og:site_name\" content=\"Jungle Scout\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-12T21:15:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-26T20:30:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2020\/06\/dreamstime_l_118452587.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Regan McPhee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regan McPhee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\"},\"author\":{\"name\":\"Regan McPhee\",\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/person\/782a925cb015a6f58a8b141deb23f34a\"},\"headline\":\"What Sellers Need to Know About Amazon Prime Members\",\"datePublished\":\"2020-06-12T21:15:17+00:00\",\"dateModified\":\"2023-04-26T20:30:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\"},\"wordCount\":1301,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.junglescout.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2020\/06\/dreamstime_l_118452587.jpg\",\"keywords\":[\"Amazon Trends\",\"Jungle Scout Data Science\",\"News\"],\"articleSection\":[\"Amazon Trends\",\"Jungle Scout Data Science\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\",\"url\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/\",\"name\":\"Selling to Amazon Prime Members: What Sellers Need to Know\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/blog\/amazon-prime-members\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2020\/06\/dreamstime_l_118452587.jpg\",\"datePublished\":\"2020-06-12T21:15:17+00:00\",\"dateModified\":\"2023-04-26T20:30:31+00:00\",\"description\":\"58% of U.S. consumers are Amazon Prime members. 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