{"id":176181,"date":"2025-09-30T10:53:25","date_gmt":"2025-09-30T15:53:25","guid":{"rendered":"https:\/\/www.junglescout.com\/?post_type=article&p=176181"},"modified":"2025-09-30T10:55:01","modified_gmt":"2025-09-30T15:55:01","slug":"jungle-scout-podean-partner-to-power-the-2025-marketplace-index-with-global-amazon-data-insights","status":"publish","type":"article","link":"https:\/\/www.junglescout.com\/resources\/articles\/jungle-scout-podean-partner-to-power-the-2025-marketplace-index-with-global-amazon-data-insights\/","title":{"rendered":"Jungle Scout & Podean Partner to Power the 2025 Marketplace Index\u2122 with Global Amazon Data Insights"},"content":{"rendered":"\n

This case study highlights a major collaboration milestone: Jungle Scout has partnered with Podean to power the data behind their proprietary Marketplace Index™.<\/strong><\/h4>\n\n\n\n

Podean is the leading marketplace marketing agency dedicated to helping brands win in the world’s most dynamic retail environments. They offer end-to-end marketplace marketing services, from crafting full-funnel media strategies and optimizing product content to leveraging advanced data analytics and providing strategic consulting across multiple global markets.<\/p>\n\n\n\n

The 2025 Marketplace Index™ applies this expertise on a global scale. Now including six major markets – the US, UK, Mexico, Australia, Germany, and Brazil – this year’s edition offers a comprehensive perspective on Amazon’s competitive landscape.<\/p>\n\n\n\n

In total, more than 2 million data points from 2,500 brands across these six markets were analyzed to give a clear picture of where brands stand.<\/p>\n\n\n\n

The 2025 Marketplace Index™ is available now by visiting:<\/p>\n\n\n\n


podean.com\/themarketplaceindex<\/a><\/p>\n\n\n\n

Below, explore how Podean envisioned The Marketplace Index™ and worked with Jungle Scoutʼs Cobalt platform to make the report come to life.<\/p>\n\n\n\n

Goals<\/strong><\/strong><\/h4>\n\n\n\n

CEO Travis Johnson and the Podean team had a clear vision – to definitively measure the key drivers of brand performance on Amazon.<\/p>\n\n\n\n

To realize this vision, the following goals were set:<\/p>\n\n\n\n