Introducing Category Performance: Better Clarity of the Amazon Marketplace - Jungle Scout<\/title>\n<meta name=\"description\" content=\"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Category Performance: Better Clarity of the Amazon Marketplace\" \/>\n<meta property=\"og:description\" content=\"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Jungle Scout\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T20:58:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1704\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/\",\"url\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/\",\"name\":\"Introducing Category Performance: Better Clarity of the Amazon Marketplace - Jungle Scout\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg\",\"datePublished\":\"2025-08-26T02:47:14+00:00\",\"dateModified\":\"2025-10-28T20:58:16+00:00\",\"description\":\"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage\",\"url\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg\",\"contentUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg\",\"width\":1704,\"height\":990,\"caption\":\"Jungle Scout Category Performance feature\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Articles\",\"item\":\"https:\/\/www.junglescout.com\/resources\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing Category Performance: Better Clarity of the Amazon Marketplace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.junglescout.com\/#website\",\"url\":\"https:\/\/www.junglescout.com\/\",\"name\":\"Jungle Scout\",\"description\":\"Amazon Data for Brands, Retailers & Financial Services\",\"publisher\":{\"@id\":\"https:\/\/www.junglescout.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.junglescout.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.junglescout.com\/#organization\",\"name\":\"Jungle Scout\",\"url\":\"https:\/\/www.junglescout.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg\",\"contentUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg\",\"width\":150,\"height\":23,\"caption\":\"Jungle Scout\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n","yoast_head_json":{"title":"Introducing Category Performance: Better Clarity of the Amazon Marketplace - Jungle Scout","description":"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/","og_locale":"en_US","og_type":"article","og_title":"Introducing Category Performance: Better Clarity of the Amazon Marketplace","og_description":"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.","og_url":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/","og_site_name":"Jungle Scout","article_modified_time":"2025-10-28T20:58:16+00:00","og_image":[{"width":1704,"height":990,"url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/","url":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/","name":"Introducing Category Performance: Better Clarity of the Amazon Marketplace - Jungle Scout","isPartOf":{"@id":"https:\/\/www.junglescout.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage"},"image":{"@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg","datePublished":"2025-08-26T02:47:14+00:00","dateModified":"2025-10-28T20:58:16+00:00","description":"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.","breadcrumb":{"@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage","url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg","contentUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg","width":1704,"height":990,"caption":"Jungle Scout Category Performance feature"},{"@type":"BreadcrumbList","@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Articles","item":"https:\/\/www.junglescout.com\/resources\/articles\/"},{"@type":"ListItem","position":2,"name":"Introducing Category Performance: Better Clarity of the Amazon Marketplace"}]},{"@type":"WebSite","@id":"https:\/\/www.junglescout.com\/#website","url":"https:\/\/www.junglescout.com\/","name":"Jungle Scout","description":"Amazon Data for Brands, Retailers & Financial Services","publisher":{"@id":"https:\/\/www.junglescout.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.junglescout.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.junglescout.com\/#organization","name":"Jungle Scout","url":"https:\/\/www.junglescout.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg","contentUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg","width":150,"height":23,"caption":"Jungle Scout"},"image":{"@id":"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/article\/175773"}],"collection":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/comments?post=175773"}],"version-history":[{"count":0,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/article\/175773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/media\/176488"}],"wp:attachment":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/media?parent=175773"}],"wp:term":[{"taxonomy":"customer-segment","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/customer-segment?post=175773"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/content-type?post=175773"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/topic?post=175773"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/feature?post=175773"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/product?post=175773"},{"taxonomy":"seller-activity-pain-point","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/seller-activity-pain-point?post=175773"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/persona?post=175773"},{"taxonomy":"customer-type","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/customer-type?post=175773"},{"taxonomy":"data","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/data?post=175773"},{"taxonomy":"other-tag","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/other-tag?post=175773"},{"taxonomy":"business-model","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/business-model?post=175773"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/platform?post=175773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

<\/div>\n <\/div>\n <\/div>\n \n\n\n

\n\n\n\n

Now available in Jungle Scout Cobalt, Category Insights delivers real Amazon sales trend data at the category and subcategory level—updated weekly and monthly to help solve for the aforementioned use cases many businesses are trying to solve for. With Category Insights, you can:<\/p>\n\n\n\n

Size your market<\/strong> with units sold and shipped revenue<\/li>\n\n\n\n
Track trends over time<\/strong> across 29 root categories and 33,000+ subcategories<\/li>\n\n\n\n
Validate product opportunities<\/strong> by understanding market saturation and growth<\/li>\n\n\n\n
Link ad spend to sales impact<\/strong> with stronger attribution visibility<\/li>\n\n\n\n
No more gut-driven bets. <\/strong>No more cobbled-together data to derive insights.<\/li>\n<\/ul>\n\n\n\n
\n\n\n
\n $\"\"$ \n <\/figure>\n\n\n\n
Ready For More Category Clarity?<\/h2>\n\n\n\n
Whether you’re overseeing a multi-brand portfolio, planning your next campaign, or mapping out a product roadmap—Category Insights gives you the market clarity you’ve been missing.<\/p>\n\n\n\n
In the not-so-distant future, we will be expanding global coverage, performance benchmarking, and introducing new ways to visualize competitive landscapes.<\/p>\n\n\n\n
Ready to discover more? Log into Cobalt<\/a> or sign up for a demo at the button below.<\/p>\n\n\n Get a demo<\/a><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
Solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy For too long, brands have been making major Amazon decisions in the dark. You may know how your ASINs are performing. You might even have search trends and pricing data. But without a trustworthy, top-down…
Read More<\/a><\/p>\n","protected":false},"author":78,"featured_media":176488,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[1434],"content-type":[1424],"topic":[],"feature":[],"product":[1426],"seller-activity-pain-point":[],"persona":[],"customer-type":[],"data":[],"other-tag":[],"business-model":[],"platform":[],"acf":[],"yoast_head":"\nIntroducing Category Performance: Better Clarity of the Amazon Marketplace - Jungle Scout<\/title>\n<meta name=\"description\" content=\"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Category Performance: Better Clarity of the Amazon Marketplace\" \/>\n<meta property=\"og:description\" content=\"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Jungle Scout\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T20:58:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1704\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/\",\"url\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/\",\"name\":\"Introducing Category Performance: Better Clarity of the Amazon Marketplace - Jungle Scout\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg\",\"datePublished\":\"2025-08-26T02:47:14+00:00\",\"dateModified\":\"2025-10-28T20:58:16+00:00\",\"description\":\"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage\",\"url\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg\",\"contentUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg\",\"width\":1704,\"height\":990,\"caption\":\"Jungle Scout Category Performance feature\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Articles\",\"item\":\"https:\/\/www.junglescout.com\/resources\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing Category Performance: Better Clarity of the Amazon Marketplace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.junglescout.com\/#website\",\"url\":\"https:\/\/www.junglescout.com\/\",\"name\":\"Jungle Scout\",\"description\":\"Amazon Data for Brands, Retailers & Financial Services\",\"publisher\":{\"@id\":\"https:\/\/www.junglescout.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.junglescout.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.junglescout.com\/#organization\",\"name\":\"Jungle Scout\",\"url\":\"https:\/\/www.junglescout.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg\",\"contentUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg\",\"width\":150,\"height\":23,\"caption\":\"Jungle Scout\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n","yoast_head_json":{"title":"Introducing Category Performance: Better Clarity of the Amazon Marketplace - Jungle Scout","description":"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/","og_locale":"en_US","og_type":"article","og_title":"Introducing Category Performance: Better Clarity of the Amazon Marketplace","og_description":"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.","og_url":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/","og_site_name":"Jungle Scout","article_modified_time":"2025-10-28T20:58:16+00:00","og_image":[{"width":1704,"height":990,"url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/","url":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/","name":"Introducing Category Performance: Better Clarity of the Amazon Marketplace - Jungle Scout","isPartOf":{"@id":"https:\/\/www.junglescout.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage"},"image":{"@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg","datePublished":"2025-08-26T02:47:14+00:00","dateModified":"2025-10-28T20:58:16+00:00","description":"Jungle Scout Cobalt's Category Insights solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy.","breadcrumb":{"@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#primaryimage","url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg","contentUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/08\/category-performance_jungle-scout-blog-feature.jpg","width":1704,"height":990,"caption":"Jungle Scout Category Performance feature"},{"@type":"BreadcrumbList","@id":"https:\/\/www.junglescout.com\/resources\/articles\/introducing-category-performance-insights-better-clarity-of-the-amazon-marketplace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Articles","item":"https:\/\/www.junglescout.com\/resources\/articles\/"},{"@type":"ListItem","position":2,"name":"Introducing Category Performance: Better Clarity of the Amazon Marketplace"}]},{"@type":"WebSite","@id":"https:\/\/www.junglescout.com\/#website","url":"https:\/\/www.junglescout.com\/","name":"Jungle Scout","description":"Amazon Data for Brands, Retailers & Financial Services","publisher":{"@id":"https:\/\/www.junglescout.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.junglescout.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.junglescout.com\/#organization","name":"Jungle Scout","url":"https:\/\/www.junglescout.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg","contentUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg","width":150,"height":23,"caption":"Jungle Scout"},"image":{"@id":"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/article\/175773"}],"collection":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/comments?post=175773"}],"version-history":[{"count":0,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/article\/175773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/media\/176488"}],"wp:attachment":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/media?parent=175773"}],"wp:term":[{"taxonomy":"customer-segment","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/customer-segment?post=175773"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/content-type?post=175773"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/topic?post=175773"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/feature?post=175773"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/product?post=175773"},{"taxonomy":"seller-activity-pain-point","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/seller-activity-pain-point?post=175773"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/persona?post=175773"},{"taxonomy":"customer-type","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/customer-type?post=175773"},{"taxonomy":"data","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/data?post=175773"},{"taxonomy":"other-tag","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/other-tag?post=175773"},{"taxonomy":"business-model","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/business-model?post=175773"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/platform?post=175773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}