{"id":174900,"date":"2025-04-23T11:13:58","date_gmt":"2025-04-23T16:13:58","guid":{"rendered":"https:\/\/www.junglescout.com\/?page_id=174900"},"modified":"2025-10-30T07:06:03","modified_gmt":"2025-10-30T12:06:03","slug":"tariff-index-2025","status":"publish","type":"page","link":"https:\/\/www.junglescout.com\/resources\/reports\/tariff-index-2025\/","title":{"rendered":"Tariff Index | Monitor Amazon Price &amp; Seller Trends"},"content":{"rendered":"  <div  id=\"3p_whitepaper_form\" class=\"background-18\" id=\"3p_whitepaper_form\" style=\"background-color: #fffbe7\">\n    \n      <section class=\"brands-section mb-0 container\" >\n        \n<div class='my-6 align-items-center row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-7 col-lg-6 col-xl-6' style='text-align: left'>\n\n<p class=\"text-black has-black-color has-text-color\">REPORT<\/p>\n\n\n<h1 class='text-black font-weight-boldest line-height-1_2 mb-4 font-size-40 wp-block-js-block-heading' style='text-align: left;color: #000000'>Track Amazon\u2019s Tariff-Driven Shifts to Stay Competitive<\/h1>\n\n\n<p class=\"text-black mb-4 has-black-color has-text-color has-link-color wp-elements-f7396ee45d9c2bd338079de1a1052716\">The Jungle Scout Tariff Index offers a real-time view into how tariffs are influencing Amazon\u2019s marketplace \u2014 from average selling price changes to shifts in seller share and evolving consumer behavior. Stay ahead by monitoring category-level data on ASPs, revenue share, and product origin trends.<\/p>\n\n\n\n<p class=\"font-weight-bold\">What You&#8217;ll Learn:<\/p>\n\n\n\n<ul>\n<li class=\"mb-4\"><strong>Key Data Points for Navigating Tariff Impacts<\/strong><br>How ASPs, seller mix, and revenue share are shifting by category \u2014 and how to respond strategically.\u2028<\/li>\n\n\n\n<li class=\"mb-4\"><strong>How to Protect Margins and Future-Proof Your Strategy<\/strong><br>Explore warehousing, sourcing, and pricing levers to adapt in real time.\u2028<\/li>\n\n\n\n<li class=\"mb-4\"><strong>Tips for Capturing Consumer Demand for U.S.-Made Products<\/strong><br>Align marketing and product positioning to meet rising consumer preference for domestically sourced alternatives.<\/li>\n<\/ul>\n\n\n<figure class=\"wolf-block content-035-block image-block mr-auto d-none\" id=\"block_e7c0596512def6935546b0847f9890a4\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/05\/js_external-brand-launch_teaser_updated-insights-live.jpg\" alt=\"\" width=\"828\" height=\"221\" >\n        <\/figure>\n\n\n\n<p class=\"font-weight-bold mt-8\">Last Edition: August, 2025<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-5 col-lg-6 col-xl-6' style='text-align: left'>\n  <div   class=\"wolf-block contact-form-block w-100 mw-600 p-12 bg-white\"  style=\";box-shadow: 0 0 20px 0 rgba(0, 0, 0, 0.1); z-index: 1;\">\n    \n<h5 class='text-center mt-0 mb-6 wp-block-js-block-heading' style='text-align: left'>Subscribe to the Tariff Index<\/h5>\n\n<div class=\"wolf-block content-034-block contact-form-block\" id=\"block_2b865bd46c1546fcfccd433e378ba568\">\n    <form id=\"1013\" data-event-lead-type=\"smb-lead\" data-marketo-form-id=\"1013\" data-segment-form-type=\"Content Download\" data-segment-form-name=\"PDF - Tariff Index 2025\" data-redirect=\"https:\/\/www.junglescout.com\/resources\/reports\/tariff-index-2025-pdf\/\" autocomplete=\"on\" novalidate>\n        <div class=\"form-v2-initial text-black\">\n            \n                                        \n                            <div class=\"row\">\n    <div class=\"col-12\">\n                                <div class=\"form-group\" firstName>\n                <label for=\"firstName\">\n                    First Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"firstName\"\n                            name=\"firstName\"\n                            placeholder=\"Please enter your first name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your first name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" lastName>\n                <label for=\"lastName\">\n                    Last Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"lastName\"\n                            name=\"lastName\"\n                            placeholder=\"Please enter your last name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your last name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" email>\n                <label for=\"email\">\n                    Work Email Address\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"email\"\n                            name=\"email\"\n                            placeholder=\"Please enter your company email address\"\n                            type=\"email\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your email address.<\/div>\n            <\/div>\n                                <div class=\"form-group\" Organization_Type__c>\n                <label for=\"Organization_Type__c\">\n                    Organization Type\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select organization type...\"\n                            id=\"Organization_Type__c\"\n                            name=\"Organization_Type__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select organization type&#8230;<\/option>\n                                                                                            <option value=\"Brand\">\n                                    Brand\n                                <\/option>\n                                                                                            <option value=\"Retailer\">\n                                    Retailer\n                                <\/option>\n                                                                                            <option value=\"Agency\">\n                                    Agency\n                                <\/option>\n                                                                                            <option value=\"Financial Services\">\n                                    Financial Services\n                                <\/option>\n                                                                                            <option value=\"Software Provider\">\n                                    Software Provider\n                                <\/option>\n                                                                                            <option value=\"Journalist\">\n                                    Journalist\n                                <\/option>\n                                                                                            <option value=\"Student\">\n                                    Student\n                                <\/option>\n                                                                                            <option value=\"Other\">\n                                    Other\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your organization type.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" annualRevenueSMB>\n                <label for=\"annualRevenueSMB\">\n                    Annual Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"annualRevenueSMB\"\n                            name=\"annualRevenueSMB\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"$1 - $49,999\">\n                                    $1 &#8211; $49,999\n                                <\/option>\n                                                                                            <option value=\"$50,000 - $99,999\">\n                                    $50,000 &#8211; $99,999\n                                <\/option>\n                                                                                            <option value=\"$100,000 - $499,999\">\n                                    $100,000 &#8211; $499,999\n                                <\/option>\n                                                                                            <option value=\"$500,000 - $999,999\">\n                                    $500,000 &#8211; $999,999\n                                <\/option>\n                                                                                            <option value=\"$1,000,000 - $1,999,999\">\n                                    $1,000,000 &#8211; $1,999,999\n                                <\/option>\n                                                                                            <option value=\"$2,000,000 - $4,999,999\">\n                                    $2,000,000 &#8211; $4,999,999\n                                <\/option>\n                                                                                            <option value=\"$5M+\">\n                                    $5M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual revenue.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" Annual_Corporate_Revenue__c>\n                <label for=\"Annual_Corporate_Revenue__c\">\n                    Annual Corporate Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"Annual_Corporate_Revenue__c\"\n                            name=\"Annual_Corporate_Revenue__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"Under $10M\">\n                                    Under $10M\n                                <\/option>\n                                                                                            <option value=\"$10M - $25M\">\n                                    $10M &#8211; $25M\n                                <\/option>\n                                                                                            <option value=\"$25M - $50M\">\n                                    $25M &#8211; $50M\n                                <\/option>\n                                                                                            <option value=\"$50M - $100M\">\n                                    $50M &#8211; $100M\n                                <\/option>\n                                                                                            <option value=\"$100M - $500M\">\n                                    $100M &#8211; $500M\n                                <\/option>\n                                                                                            <option value=\"$500M+\">\n                                    $500M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual corporate revenue.<\/div>\n            <\/div>\n                <div class=\"form-group\">\n            <p class=\"font-size-12px\">* Required information<\/p>\n            <p class=\"mb-0 font-size-8px\">By submitting this form, you agree to receive promotional messages from Jungle Scout about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.<\/p>\n        <\/div>\n        <div class=\"form-group mb-0 mt-8\">\n            <button type=\"submit\" class=\"js-btn js-btn-black d-block w-100 mw-300\" >Subscribe now<\/button>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"form-api-error-container pb-1 form-group d-none\">\n  <div class=\"border border-error-red bg-light-red-2 p-4 rounded\"><\/div>\n<\/div>\n\n                    <\/div>\n\n            <\/form>\n<\/div>\n\n  <\/div>\n\n  \n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n\n<div class=\"wolf-block content-004 py-16\" id=\"block_45c5812a8356ae761b24fee23b7be9c0\">\n    <section class=\"container mb-0 py-0\">\n                    <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"content-004-heading h2 text-black mt-4 mb-24 text-center my-14\">Key Takeaways\n<\/h2>                <\/div>\n            <\/div>\n                <div class=\"row text-center\">\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border-white text-left mt-n6 bg-white box-shadow-10% mb-6 mb-md-0\">\n                                        <img decoding=\"async\" class=\"no-lazy mb-n4 mx-n2 mx-lg-0\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/05\/pie-chart-04.svg\" width=\"36\" height=\"36\" alt=\"\">\n                                        <div class=\"mt-6 text-black mx-n2 mx-lg-0\">\n                        <h3 class=\"h5 my-8 text-black\"><b>The U.S. still leads in total Amazon revenue \u2014 but the margin is narrowing<\/b><\/h3>\n<p><span style=\"font-weight: 400\">As of June 15, U.S.-based sellers account for 38.4% of total Amazon revenue (1P + 3P), while China-based sellers have climbed to 35.1%. The lead is shrinking fast \u2014 driven by China\u2019s 48.9% share of 3P revenue and a wave of seller consolidation. Despite thousands of China-based sellers exiting categories like Office Products and Sports &#038; Outdoors, top storefronts are scaling efficiently and regaining ground.<\/span><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border-white text-left mt-n6 bg-white box-shadow-10% mb-6 mb-md-0\">\n                                        <img decoding=\"async\" class=\"no-lazy mb-n4 mx-n2 mx-lg-0\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/05\/bar-line-chart.svg\" width=\"36\" height=\"36\" alt=\"\">\n                                        <div class=\"mt-6 text-black mx-n2 mx-lg-0\">\n                        <h3 class=\"h5 my-8 text-black\"><b>ASP growth has slowed \u2014 signaling a new pricing standoff<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Average selling prices have plateaued since May, with China-based ASPs down -0.25% and U.S.-based ASPs down -0.4% compared to the previous six-week average. This reflects a broad pricing freeze as sellers hold off on increases, likely absorbing costs or waiting for clarity ahead of the next tariff snapback on August 1.<\/span><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border-white text-left mt-n6 bg-white box-shadow-10%\">\n                                        <img decoding=\"async\" class=\"no-lazy mb-n4 mx-n2 mx-lg-0\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/10\/Icon.svg\" width=\"27\" height=\"26\" alt=\"\">\n                                        <div class=\"mt-6 text-black mx-n2 mx-lg-0\">\n                        <h3 class=\"h5 my-8 text-black\"><b>&#8220;Made in USA&#8221; momentum has plateaued \u2014 but still holds opportunity<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Search volume for \u201cMade in USA\u201d products spiked 5X in May but has since leveled off. Product listings with the phrase remain elevated, but conversion gains are uncertain. For brands with credible U.S. manufacturing or assembly, the window is still open to optimize listings, align SEO, and reinforce trust \u2014 but the shelf life of this sentiment may be short.<\/span><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n  <div   class=\"background-21 d-none\"  style=\"background-color: #00022b\">\n    \n<div class=\"wolf-block content-043-block has-glide pt-8 pb-12 py-lg-16 pt-xl-20 pb-xl-16\" id=\"block_b9e13ed9009d4773db9330611332b98d\">\n    <div class=\"container\">\n        <div class=\"row align-items-center\">\n                                                                                                                        <div class=\"col-12 col-lg-6 col-xl-5 \">\n                            <!-- EYEBROW -->\n                                                        <!-- EYEBROW - END -->\n\n                            <!-- HEADING -->\n                            <h2 class=\"h1 text-white\">The Battle for Control on Amazon in 2025<\/h2>                            <!-- HEADING - END -->\n\n                            <!-- CONTENT -->\n                                                            <div class=\"mt-4 text-white\">\n                                    <ul>\n<li class=\"mb-8\">The rise of China-based sellers and their growing share of Amazon\u2019s GMV<\/li>\n<li class=\"mb-8\">The hidden impact of 3P reseller density on pricing, visibility, and control<\/li>\n<li class=\"mb-8\">New U.S. tariff rules are forcing supply chain shifts and seller strategy pivots<\/li>\n<li>Brand protection strategies against dupes, IP threats, and Buy Box hijackers<\/li>\n<\/ul>\n\n                                <\/div>\n                                                        <!-- CONTENT - END -->\n\n                            <!-- INNER BLOCKS -->\n                            <div class=\"acf-innerblocks-container\">\n<a target='_self' class='js-btn 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","protected":false},"excerpt":{"rendered":"","protected":false},"author":81,"featured_media":174909,"parent":111635,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[1434],"content-type":[1413],"topic":[],"feature":[],"product":[],"seller-activity-pain-point":[],"persona":[],"customer-type":[],"data":[],"other-tag":[],"business-model":[],"platform":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tariff Index | Monitor Amazon Price &amp; Seller Trends - Jungle Scout<\/title>\n<meta name=\"description\" content=\"Follow pricing power shifts, seller exits, and country-of-origin changes. 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