{"id":173801,"date":"2025-03-27T10:34:39","date_gmt":"2025-03-27T15:34:39","guid":{"rendered":"https:\/\/www.junglescout.com\/?page_id=173801"},"modified":"2025-07-07T12:57:10","modified_gmt":"2025-07-07T17:57:10","slug":"amazon-market-research","status":"publish","type":"page","link":"https:\/\/www.junglescout.com\/solutions\/amazon-market-research\/","title":{"rendered":"Solutions for Amazon Market Research | Jungle Scout"},"content":{"rendered":"
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\n\t\"PromoNEW Category Trends Report <\/span>Download Now<\/span><\/a><\/span>\n<\/div>\n\n <\/div>\n\n \n\n
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MARKET RESEARCH<\/p>\n\n\n

Drive growth with data-backed insights<\/h1>\n\n\n

Harness $50B in GMV visibility and granular data to refine your ecommerce strategy. Optimize pricing, product mix, and market positioning for growth, with the industry\u2019s most accurate sales estimates and more 3P marketplace endpoints than anyone else.<\/p>\n\n\n

\n \nGet a Demo<\/a>\n\nTake the tour<\/a>\n <\/div>\n\n \n<\/div>\n\n
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BENCHMARK YOUR BRAND<\/p>\n\n\n

Fuel channel growth with competitive intelligence insights<\/h2>\n\n\n

To lead the market, you need a clear view of the competitive landscape. Jungle Scout tracks 600M+ products and $50B in GMV, offering sales estimates across 14K out of 24K Amazon subcategories. Leverage this data to benchmark performance, identify opportunities, and make data-driven decisions that fuel growth.<\/p>\n\n<\/div>\n<\/div>\n\n

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Revenue and sales performance<\/p>\n\n\n\n

Benchmark your sales volume, units ordered, and conversions against competitors to assess channel efficiency and identify areas for improvement.<\/p>\n\n <\/div>\n\n \n<\/div>\n\n

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Market opportunity<\/p>\n\n\n\n

Track TAM trends and competitor performance to pinpoint growth opportunities and refine your strategy to stay ahead.<\/p>\n\n <\/div>\n\n \n<\/div>\n\n

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Pricing optimization<\/p>\n\n\n\n

Perform price band analysis and track competitor pricing at category and product levels to keep your strategy competitive.<\/p>\n\n <\/div>\n\n \n<\/div>\n<\/div>\n <\/section>\n \n <\/div>\n\n \n\n

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GROW MARKET SHARE<\/p>\n\n\n

Earn market leadership through strategic growth<\/h2>\n\n\n

Without the right data, brands often miss opportunities to adjust strategies and grow share. Our comprehensive data gives you the clarity to track vital metrics, stay ahead of competitors, and confidently expand on Amazon and beyond.<\/p>\n\n<\/div>\n<\/div>\n\n

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Share of voice<\/p>\n\n\n\n

Gain insights with metrics such as non-weighted, position-weighted, and fold & area weighted share of voice.<\/p>\n\n <\/div>\n\n \n\n

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Comparative revenue and units order share<\/p>\n\n\n\n

Track your slice of the market by monitoring revenue and unit orders against competitors and against historical periods.<\/p>\n\n <\/div>\n\n \n\n

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Market opportunity<\/p>\n\n\n\n

Spot emerging trends and competitor shifts to identify growth potential and refine your strategies for market dominance.<\/p>\n\n <\/div>\n\n \n\n

\n \nGet a Demo<\/a>\n <\/div>\n\n \n<\/div>\n\n
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ASSESS PRICING LEVERAGE<\/p>\n\n\n

F<\/s>ine-tune your pricing strategy<\/h2>\n\n\n

Jungle Scout Cobalt provides you with real-time data to optimize your pricing, track market trends, and adjust your marketing strategy, so you can make pricing decisions that accelerate growth and maximize profitability.<\/p>\n\n<\/div>\n<\/div>\n\n

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Average price<\/p>\n\n\n\n

Analyze the trends in average listed price, average sales price, and last known price to spot shifts and optimize product pricing.<\/p>\n\n <\/div>\n\n \n<\/div>\n\n

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Revenue and ordered units<\/p>\n\n\n\n

Assess how pricing adjustments directly impact revenue and unit sales.<\/p>\n\n <\/div>\n\n \n<\/div>\n\n

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Brand growth and decline<\/p>\n\n\n\n

Understand the correlation between pricing strategies and brand performance to drive sustainable growth.<\/p>\n\n <\/div>\n\n \n<\/div>\n<\/div>\n\n

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\u201cCobalt has dramatically improved the speed and accuracy of our category assessments. We\u2019re now able to confidently deprioritize ideas with weak signals and double down on opportunities with measurable upside. The elasticity modeling has been especially valuable\u2014it\u2019s helped shape pricing strategy and margin targets early in development, allowing us to launch with profitability built in.\u201d<\/p>\n\n\n\n

\n\tJAY HUNTER<\/span>|<\/span>\n\tChief Revenue Officer, MaryRuth\u2019s<\/span>\n<\/div>\n<\/a>\n\n <\/div>\n\n \n<\/div>\n<\/div>\n\n
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REFINE YOUR CATALOG<\/p>\n\n\n

Optimize your product assortment to capture market share<\/h2>\n\n\n

Identifying underperforming products and understanding shifting consumer preferences are critical challenges in maintaining a competitive edge. Without actionable insights, brands struggle to optimize their portfolios effectively. Our solution provides comprehensive data to analyze product performance, track market trends, and align your offerings with consumer needs.<\/p>\n\n<\/div>\n<\/div>\n\n

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ASIN performance analysis<\/p>\n\n\n\n

Monitor individual product performance to identify growth opportunities and address declines.<\/p>\n\n <\/div>\n\n \n<\/div>\n\n

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Brand growth assessment<\/p>\n\n\n\n

Evaluate brand performance to inform strategic decisions and strengthen market position.<\/p>\n\n <\/div>\n\n \n<\/div>\n\n

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Total addressable market trends<\/p>\n\n\n\n

Analyze TAM trends over time to identify emerging opportunities and adjust strategies accordingly.<\/p>\n\n <\/div>\n\n \n<\/div>\n<\/div>\n\n

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DRIVE PRODUCT INNOVATION<\/p>\n\n\n

Leverage trend data to launch and iterate on new products<\/h2>\n\n\n

Tap into our unparalleled data coverage to uncover opportunities, accelerate product development, and deliver products that truly resonate with shoppers.<\/p>\n\n<\/div>\n\n

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Keyword data for innovation<\/p>\n\n\n\n

Use historical share of voice and our proprietary Relative Value score to spot consumer trends and prioritize high-impact keywords.<\/p>\n\n <\/div>\n\n \n\n

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ASIN growth and decline<\/p>\n\n\n\n

Monitor individual product performance to pinpoint successful items and areas needing improvement.<\/p>\n\n <\/div>\n\n \n\n

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TAM trends over time<\/p>\n\n\n\n

Examine total addressable market trends to uncover emerging demands and inform strategic decisions.<\/p>\n\n <\/div>\n\n \n<\/div>\n\n

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\u201cWe\u2019ve had a fantastic experience with Cobalt. We\u2019ve been able to gain powerful market intelligence metrics, including the ability to recognize up-and-coming competitors and new opportunities.\u201d<\/p>\n\n\n\n

\n\tRILEY BEIRISE<\/span>|<\/span>\n\tDirector of Technology, OneStone<\/span>\n<\/div>\n\n <\/div>\n\n \n<\/div>\n<\/div>\n\n
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Stay ahead, act first with unmatched market visibility and coverage<\/h2>\n\nGet a Demo<\/a>\n<\/div>\n<\/div>\n <\/section>\n \n <\/div>\n\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":110,"featured_media":0,"parent":24005,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-5.blade.php","meta":{"_acf_changed":true,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[],"content-type":[],"topic":[],"feature":[],"product":[],"seller-activity-pain-point":[],"persona":[],"customer-type":[],"data":[],"other-tag":[],"business-model":[],"platform":[],"acf":[],"yoast_head":"\nSolutions for Amazon Market Research | Jungle Scout - Jungle Scout<\/title>\n<meta name=\"description\" content=\"Track channel performance, boost market share, and refine pricing strategies with Jungle Scout Cobalt to accelerate growth and maximize revenue on Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglescout.com\/solutions\/amazon-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solutions for Amazon Market Research | Jungle Scout\" \/>\n<meta property=\"og:description\" content=\"Track channel performance, boost market share, and refine pricing strategies with Jungle Scout Cobalt to accelerate growth and maximize revenue on Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglescout.com\/solutions\/amazon-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Jungle Scout\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T17:57:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/04\/Junglescout-market-research-share-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglescout.com\/solutions\/amazon-market-research\/\",\"url\":\"https:\/\/www.junglescout.com\/solutions\/amazon-market-research\/\",\"name\":\"Solutions for Amazon Market Research | Jungle Scout - 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