{"id":172852,"date":"2025-02-07T11:46:52","date_gmt":"2025-02-07T16:46:52","guid":{"rendered":"https:\/\/www.junglescout.com\/?page_id=172852"},"modified":"2025-02-18T08:02:42","modified_gmt":"2025-02-18T13:02:42","slug":"amazon-seller-report-2025","status":"publish","type":"page","link":"https:\/\/www.junglescout.com\/resources\/reports\/amazon-seller-report-2025\/","title":{"rendered":"State of the Amazon Seller 2025"},"content":{"rendered":"<style type=\"text\/css\">          .background-12 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/hero-background-390-mobile2x.jpg');\n        background-size: cover;        background-position: center bottom;        background-repeat: no-repeat;                }\n              @media (min-width: 576px) {\n              .background-12 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/hero-background-1440-desktop2x.jpg');\n        background-size: cover;        background-position: center bottom;        background-repeat: no-repeat;                }\n              }\n      <\/style>  <div  id=\"sotas_2025_hero\" class=\"background-12 wolf-block\" id=\"sotas_2025_hero\" >\n    \n      <section class=\"brands-section mb-0 container\" >\n        \n<div class='my-6 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-7 col-lg-6 col-xl-6' style='text-align: left'>\n\n<p class=\"text-white font-weight-bold has-white-color has-text-color\">STATE OF THE AMAZON SELLER 2025<\/p>\n\n\n<h1 class='text-white font-weight-normal line-height-1_2 mb-4 h1-md h2 wp-block-js-block-heading' style='text-align: left;color: #ffffff'>Goals, challenges, and strategies for selling on Amazon in 2025.<\/h1>\n\n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_5105c52dae38df7e0c813bcdee9d4de2\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/HERO-IMG-COVER-ART.png\" alt=\"\" width=\"846\" height=\"548\" >\n        <\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-5 col-lg-6 col-xl-6' style='text-align: left'>\n  <div   class=\"background-8 wolf-block contact-form-block w-100 mw-600 p-12\"  style=\"background-color: #191937;box-shadow: 0 0 20px 0 rgba(0, 0, 0, 0.1); z-index: 1;\">\n    \n<h5 class='text-center mt-0 mb-6 wp-block-js-block-heading' style='text-align: left;color: #ffffff'>Access the report<\/h5>\n\n<div class=\"wolf-block content-034-block contact-form-block\" id=\"block_4de998a36160d73a33e67cdff3df8157\">\n    <form id=\"1013\" data-event-lead-type=\"smb-lead\" data-marketo-form-id=\"1013\" data-segment-form-type=\"Content Download\" data-segment-form-name=\"PDF - State of the Amazon Seller 2025\" data-redirect=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-seller-report-2025-pdf\/\" autocomplete=\"on\" novalidate>\n        <div class=\"form-v2-initial text-white\">\n            \n                                        \n                            <div class=\"row\">\n    <div class=\"col-12\">\n                                <div class=\"form-group\" firstName>\n                <label for=\"firstName\">\n                    First Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"firstName\"\n                            name=\"firstName\"\n                            placeholder=\"Please enter your first name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your first name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" lastName>\n                <label for=\"lastName\">\n                    Last Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"lastName\"\n                            name=\"lastName\"\n                            placeholder=\"Please enter your last name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your last name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" email>\n                <label for=\"email\">\n                    Work Email Address\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"email\"\n                            name=\"email\"\n                            placeholder=\"Please enter your company email address\"\n                            type=\"email\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your email address.<\/div>\n            <\/div>\n                                <div class=\"form-group\" Organization_Type__c>\n                <label for=\"Organization_Type__c\">\n                    Organization Type\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select organization type...\"\n                            id=\"Organization_Type__c\"\n                            name=\"Organization_Type__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select organization type&#8230;<\/option>\n                                                                                            <option value=\"Brand\">\n                                    Brand\n                                <\/option>\n                                                                                            <option value=\"Retailer\">\n                                    Retailer\n                                <\/option>\n                                                                                            <option value=\"Agency\">\n                                    Agency\n                                <\/option>\n                                                                                            <option value=\"Financial Services\">\n                                    Financial Services\n                                <\/option>\n                                                                                            <option value=\"Software Provider\">\n                                    Software Provider\n                                <\/option>\n                                                                                            <option value=\"Journalist\">\n                                    Journalist\n                                <\/option>\n                                                                                            <option value=\"Student\">\n                                    Student\n                                <\/option>\n                                                                                            <option value=\"Other\">\n                                    Other\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your organization type.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" annualRevenueSMB>\n                <label for=\"annualRevenueSMB\">\n                    Annual Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"annualRevenueSMB\"\n                            name=\"annualRevenueSMB\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"$1 - $49,999\">\n                                    $1 &#8211; $49,999\n                                <\/option>\n                                                                                            <option value=\"$50,000 - $99,999\">\n                                    $50,000 &#8211; $99,999\n                                <\/option>\n                                                                                            <option value=\"$100,000 - $499,999\">\n                                    $100,000 &#8211; $499,999\n                                <\/option>\n                                                                                            <option value=\"$500,000 - $999,999\">\n                                    $500,000 &#8211; $999,999\n                                <\/option>\n                                                                                            <option value=\"$1,000,000 - $1,999,999\">\n                                    $1,000,000 &#8211; $1,999,999\n                                <\/option>\n                                                                                            <option value=\"$2,000,000 - $4,999,999\">\n                                    $2,000,000 &#8211; $4,999,999\n                                <\/option>\n                                                                                            <option value=\"$5M+\">\n                                    $5M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual revenue.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" Annual_Corporate_Revenue__c>\n                <label for=\"Annual_Corporate_Revenue__c\">\n                    Annual Corporate Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"Annual_Corporate_Revenue__c\"\n                            name=\"Annual_Corporate_Revenue__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"Under $10M\">\n                                    Under $10M\n                                <\/option>\n                                                                                            <option value=\"$10M - $25M\">\n                                    $10M &#8211; $25M\n                                <\/option>\n                                                                                            <option value=\"$25M - $50M\">\n                                    $25M &#8211; $50M\n                                <\/option>\n                                                                                            <option value=\"$50M - $100M\">\n                                    $50M &#8211; $100M\n                                <\/option>\n                                                                                            <option value=\"$100M - $500M\">\n                                    $100M &#8211; $500M\n                                <\/option>\n                                                                                            <option value=\"$500M+\">\n                                    $500M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual corporate revenue.<\/div>\n            <\/div>\n                <div class=\"form-group\">\n            <p class=\"font-size-12px\">* Required information<\/p>\n            <p class=\"mb-0 font-size-8px\">By submitting this form, you agree to receive promotional messages from Jungle Scout about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.<\/p>\n        <\/div>\n        <div class=\"form-group mb-0 mt-8\">\n            <button type=\"submit\" class=\"js-btn js-btn-primary_mango-gradient d-block w-100 mw-300\" >Download now<\/button>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"form-api-error-container pb-1 form-group d-none\">\n  <div class=\"border border-error-red bg-light-red-2 p-4 rounded\"><\/div>\n<\/div>\n\n                    <\/div>\n\n            <\/form>\n<\/div>\n\n  <\/div>\n\n  \n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n\n<div class=\"wolf-block cta-005 bg-cool-black py-md-16\" id=\"block_515e7da2eb4cd22727434bc24e749777\">\n    <section class=\"py-0 my-0\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 col-md-6\">\n                    <h2 class=\"cta-005-heading h4 h3-md mb-md-0 mb-8 text-left\"><span class=\"font-weight-normal text-white\">Jungle Scout\u2019s annual survey of nearly 1,500 entrepreneurs, brands, and businesses that have leveraged the massive global retail platform of Amazon.<\/span>\n<\/h2>                <\/div>\n                <div class=\"col-12 col-md-6\">\n                                            <div>\n                            <p class=\"mt-0 mb-4\"><span class=\"text-white\">This research examines the current state of selling on Amazon, covering businesses ranging from individual sellers and SMBs to large global brands. It explores what they\u2019re selling, how they\u2019re advertising, and how their strategies are changing in response to ecommerce growth and global economics.<\/span><\/p>\n<p class=\"mt-0 mb-4\"><span class=\"text-white\">With insights into different business models, fulfillment strategies, profit margins, and product categories, this report provides a clearer view of the competitive forces shaping the Amazon marketplace. Learn how third-party sellers, macroeconomic forces, and Amazon\u2019s own initiatives are influencing the broader retail landscape \u2014 and what it means for your brand\u2019s strategy.<\/span><\/p>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n  <div   class=\"background-28 wolf-block\"  style=\"background-color: #00022b\">\n    \n\n<div class=\"wolf-block divider\" id=\"block_1e75753efd5e60746b8104fa2cf5638d\">\n        <div>\n                            <!-- Adds bootstrap border color class -->\n                <hr class=\"border-t border-width-1px border-cool-grey w-75\"\/>\n                    <\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center mt-4 has-text-color has-link-color wp-elements-fef6101b569e848722d9c8201085208c\" style=\"color:#f9c402\"><strong>KEY FINDINGS<\/strong><\/p>\n\n\n      <section class=\"container\" >\n        \n<div class='row'>\n<div class='mt-6 mt-lg-0 wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-4 col-xl-4' style='text-align: left'>\n<figure class=\"wolf-block content-035-block image-block mx-auto\" id=\"block_d7b794cf37c16cd856cc58b147b66f13\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/50.svg\" alt=\"\" width=\"120\" height=\"44\" >\n        <\/figure>\n\n\n\n<p class=\"has-text-align-center text-white mt-6\">of brands, retailers, and SMBs are worried about 3P sellers on Amazon.<\/p>\n\n<\/div>\n\n<div class='mt-6 mt-lg-0 wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-4 col-xl-4' style='text-align: left'>\n<figure class=\"wolf-block content-035-block image-block mx-auto\" id=\"block_48653b13ad6fbca816c8d7d784fd30bd\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/40.svg\" alt=\"\" width=\"125\" height=\"44\" >\n        <\/figure>\n\n\n\n<p class=\"has-text-align-center text-white mt-6\">of businesses cite rising costs as a top challenge for selling on Amazon in 2025.<\/p>\n\n<\/div>\n\n<div class='mt-6 mt-lg-0 wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-4 col-xl-4' style='text-align: left'>\n<figure class=\"wolf-block content-035-block image-block mx-auto\" id=\"block_cc50950d55657b5a21deff9b1d96fd6d\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/30.svg\" alt=\"\" width=\"121\" height=\"44\" >\n        <\/figure>\n\n\n\n<p class=\"has-text-align-center text-white mt-6\">fewer businesses are sourcing from China, while sourcing from the U.S. has nearly doubled.<\/p>\n\n<\/div>\n<\/div>\n      <\/section>\n    \n\n\n<div class=\"wolf-block divider\" id=\"block_1e75753efd5e60746b8104fa2cf5638d\">\n        <div>\n                            <!-- Adds bootstrap border color class -->\n                <hr class=\"border-t border-width-1px border-cool-grey w-75\"\/>\n                    <\/div>\n<\/div>\n\n  <\/div>\n\n  \n\n  <div   class=\"background-51 wolf-block\"  style=\"background-color: #00022b\">\n    \n      <section class=\"my-0 pt-6 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n\n<p class=\"has-text-align-center mb-6 has-text-color has-link-color wp-elements-fa1bf03258a8b3d2ebd3ddbc2d38f206\" style=\"color:#f9c402\"><strong>K<strong>EY INSIGHT | TOP CHALLENGES<\/strong><\/strong><\/p>\n\n\n<h2 class='font-weight-normal mt-0 mb-6 wp-block-js-block-heading' style='text-align: center;color: #ffffff'>More than one-third of brands selling on Amazon are worried about rising costs in 2025<\/h2>\n\n\n<p class=\"has-text-align-center text-white mb-16 has-white-color has-text-color has-link-color wp-elements-ae411447b7de90232e6b4bce1afee634\">From shipping to advertising, inflated expenses have nearly 40% of enterprise brands concerned about their profitability this year.<\/p>\n\n<\/div>\n<\/div>\n\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-4 col-xl-4' style='text-align: left'>\n  <div   class=\"background-37 p-8  mb-4 mb-lg-0\"  style=\"background-color: #191937\">\n    \n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_7ee58305fc7b212b09c90fe120351c04\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/TOP-CHALLENGE-1.svg\" alt=\"\" width=\"36\" height=\"36\" >\n        <\/figure>\n\n\n\n<p class=\"text-white font-size-32px has-white-color has-text-color has-link-color wp-elements-d3c9b33a93d5b370fa2cce3603f23e04\">38%<\/p>\n\n\n\n<p class=\"has-text-align-left text-white\">cite higher shipping costs as a top challenge<\/p>\n\n  <\/div>\n\n  \n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-4 col-xl-4' style='text-align: left'>\n  <div   class=\"background-42 p-8 mb-4 mb-lg-0\"  style=\"background-color: #191937\">\n    \n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_1d0d4b505f1495f39a4839fc62f9494f\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/TOP-CHALLENGE-2.svg\" alt=\"\" width=\"36\" height=\"36\" >\n        <\/figure>\n\n\n\n<p class=\"text-white font-size-32px\">34%<\/p>\n\n\n\n<p class=\"has-text-align-left text-white\">are struggling with the rising cost of goods<\/p>\n\n  <\/div>\n\n  \n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-4 col-xl-4' style='text-align: left'>\n  <div   class=\"background-47 p-8\"  style=\"background-color: #191937\">\n    \n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_4811d53a635300de70caccda235c51ae\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/TOP-CHALLENGE-3.svg\" alt=\"\" width=\"36\" height=\"36\" >\n        <\/figure>\n\n\n\n<p class=\"text-white font-size-32px\">32%<\/p>\n\n\n\n<p class=\"has-text-align-left text-white\">say growing advertising expenses are a concern<\/p>\n\n  <\/div>\n\n  \n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"background-74 wolf-block\"  style=\"background-color: #00022b\">\n    \n      <section class=\"my-0 container\" >\n        \n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n\n<p class=\"has-text-align-center mb-6 has-text-color has-link-color wp-elements-35dee3055b70504a3cef15380b3786c8\" style=\"color:#f9c402\"><strong>DEMOGRAPHICS<\/strong><\/p>\n\n\n<h2 class='font-weight-normal mt-0 mb-4 wp-block-js-block-heading' style='text-align: center;color: #ffffff'>Who we surveyed<\/h2>\n\n\n<p class=\"has-text-align-center text-white mb-12 has-white-color has-text-color has-link-color wp-elements-ba652e09aa718ad7bf046f7ba8c08bd7\">Ecommerce professionals at every level \u2014 spanning all genders, ages 18 to 65+, and more than 20 countries..<\/p>\n\n<\/div>\n<\/div>\n\n<div class='row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-4 col-xl-4' style='text-align: left'>\n  <div   class=\"background-60 p-8 mb-4 mb-lg-0\"  style=\"background-color: #191937\">\n    \n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_7ee58305fc7b212b09c90fe120351c04\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/TOP-CHALLENGE-1.svg\" alt=\"\" width=\"36\" height=\"36\" >\n        <\/figure>\n\n\n\n<p class=\"text-white font-size-32px has-white-color has-text-color has-link-color wp-elements-7da6196f3f7b54526b175dc8c7e4227e\">42%<\/p>\n\n\n\n<p class=\"has-text-align-left text-white\">ecommerce professionals at large brands and retailers<\/p>\n\n  <\/div>\n\n  \n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-4 col-xl-4' style='text-align: left'>\n  <div   class=\"background-65 p-8 mb-4 mb-lg-0\"  style=\"background-color: #191937\">\n    \n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_7ee58305fc7b212b09c90fe120351c04\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/TOP-CHALLENGE-1.svg\" alt=\"\" width=\"36\" height=\"36\" >\n        <\/figure>\n\n\n\n<p class=\"text-white font-size-32px has-white-color has-text-color has-link-color wp-elements-c549c26e342eac3954c5b6c777a33d26\">36%<\/p>\n\n\n\n<p class=\"has-text-align-left text-white\">Amazon sellers, brand owners, founders, and CEOs<\/p>\n\n  <\/div>\n\n  \n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-4 col-xl-4' style='text-align: left'>\n  <div   class=\"background-70 p-8\"  style=\"background-color: #191937\">\n    \n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_73de9d41e3539c92763377d25e2c931c\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/DEMO-2-1.svg\" alt=\"\" width=\"36\" height=\"36\" >\n        <\/figure>\n\n\n\n<p class=\"text-white font-size-32px has-white-color has-text-color has-link-color wp-elements-c883f4b9b9c35b7c7898a57fa2b8f866\">22%<\/p>\n\n\n\n<p class=\"has-text-align-left text-white\">ecommerce resellers, agencies, and investors<\/p>\n\n  <\/div>\n\n  \n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n\n<div class=\"wolf-block divider bg-cool-black\" id=\"block_975eb6d71e9c8d2cdcedb3fcc26f7e8c\">\n        <div>\n                            <!-- Adds bootstrap border color class -->\n                <hr class=\"border-t border-width-1px border-cool-grey w-75\"\/>\n                    <\/div>\n<\/div>\n\n\n<div class=\"wolf-block cta-009 bg-cool-black pt-12 pb-12 pb-md-28 pb-xl-32\" id=\"block_7f949bbf1ef4ec15b58166e5f67f8115\">\n    <section class=\"container mb-0 py-0\">\n        <div class=\"row align-items-center\">\n                                                                    <div class=\"col-12 col-md-6\">\n                                                                                        <img loading=\"lazy\" decoding=\"async\" class=\"image\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/BOTTOM-IMG-COVER-ART.png\" width=\"846\" height=\"548\" alt=\"\">\n                                                <\/div>\n                                                                            <div class=\"col-12 col-md-6 offset-xl-1 col-xl-5 mt-8 mt-md-0\">\n                                    <div class=\"text-white\">\n                                        <p class=\"font-size-12px mb-4\" style=\"letter-spacing: 2px;\"><span class=\"font-weight-bold font-size-16px\">STATE OF THE AMAZON SELLER 2025<\/span><\/p>\n                                        <h2 class=\"h3\"><span class=\"font-weight-normal h1-md h2\">See how brands are competing on Amazon<\/span><\/h2>\n                                        <a title=\"Download now\" href=\"#sotas_2025_hero\" target=\"_self\" class=\"mt-6 js-btn js-btn-primary_mango-gradient\" >Download now<\/a>                        <\/div>\n                                <\/div>\n                                                        <\/div>\n    <\/section>\n<\/div>\n\n\n\n<div class=\"wolf-block content-011 text-white pb-36\" id=\"block_c91857a4efd9dff10e66914f495f76b9\">\n  <section class=\"js-block-about-the-report container py-0 my-0\">\n    <div class=\"row justify-content-center\">\n      <div class=\"js-block-about-the-report-heading col-12 text-center\">\n        <h2 class=\"mt-0 mb-12 js-h2\">About the Report<\/h2>\n      <\/div>\n    <\/div>\n    <div class=\"row\">\n                    <div class=\"col-12 col-md-6 order-1\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Methodology<\/h4>\n                    <div><p>Between January 10, 2025 &#8211; January 27, 2025, Jungle Scout surveyed nearly 1,500 Amazon sellers and businesses, including prospective and former sellers. In total, respondents represent more than 20 countries and all relevant Amazon product categories. They are from ages 18 to 80+ and all genders and levels of education. This report focuses on two tiers of Amazon businesses: solo sellers and small-to-midsize businesses (SMBs), and enterprise brands and retailers. The survey was conducted in English only. See the full report for more details.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-2\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Using the data<\/h4>\n                    <div><p>We encourage you to share, reference, and publish this report&#8217;s findings with attribution to \u201cJungle Scout\u201d and a link to this page.<\/p>\n<p>For more information, specific data requests or media assets, or to reach the report\u2019s authors, please contact us at <a style=\"color: #9BACF5\" href=\"mailto:press@junglescout.com\">press@junglescout.com<\/a>.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-3 order-md-1\">\n                <div>\n                <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for brands &amp; retailers<\/h4>\n                <div><p><a style=\"color: #9BACF5\" href=\"https:\/\/www.junglescout.com\/enterprise\/why-cobalt\/\">Jungle Scout Cobalt<\/a> empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.<\/p>\n<p><a style=\"color: #9BACF5\" href=\"https:\/\/www.junglescout.com\/enterprise\/cobalt-data-cloud\/\">Jungle Scout Data Cloud<\/a> gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout\u2019s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-4\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for sellers &amp; SMBs<\/h4>\n                    <div><p><a style=\"color: #9BACF5\" href=\"https:\/\/www.junglescout.com\/pricing\/\">Jungle Scout<\/a> is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.<\/p>\n<p><a style=\"color: #9BACF5\" href=\"https:\/\/www.junglescout.com\/features\/amazon-competitive-intelligence-tool\/\">Jungle Scout Competitive Intelligence<\/a> helps sellers and brand owners identify and outperform key competitors on Amazon, ensuring that every minute and dollar invested in their business is focused on effectively increasing sales.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n              <\/div>\n  <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":81,"featured_media":173001,"parent":111635,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-5.blade.php","meta":{"_acf_changed":true,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[],"content-type":[1413],"topic":[],"feature":[],"product":[],"seller-activity-pain-point":[],"persona":[],"customer-type":[],"data":[],"other-tag":[],"business-model":[],"platform":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>State of the Amazon Seller 2025 - Jungle Scout<\/title>\n<meta name=\"description\" content=\"Explore the current state of selling on Amazon for businesses ranging from individual sellers and SMBs to large global brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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