{"id":172089,"date":"2025-01-22T10:38:05","date_gmt":"2025-01-22T15:38:05","guid":{"rendered":"https:\/\/www.junglescout.com\/?page_id=172089"},"modified":"2025-01-27T09:47:49","modified_gmt":"2025-01-27T14:47:49","slug":"consumer-trends-2025","status":"publish","type":"page","link":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/","title":{"rendered":"2025 Annual Consumer Trends Report"},"content":{"rendered":"<style type=\"text\/css\">          .background-13 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/hero-background-1440-3-scaled.jpg');\n        background-size: cover;        background-position: center center;        background-repeat: no-repeat;                }\n      <\/style>  <div  id=\"ctr_2025_hero\" class=\"background-13\" id=\"ctr_2025_hero\" >\n    \n      <section class=\"brands-section mb-0 container\" >\n        \n<div class='my-6 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-7 col-lg-6 col-xl-6' style='text-align: left'>\n\n<p class=\"text-black has-black-color has-text-color\">REPORT<\/p>\n\n\n<h1 class='text-black font-weight-boldest line-height-1_2 mb-4 font-size-40 wp-block-js-block-heading' style='text-align: left;color: #000000'>Consumer Shopping Trends in 2025<\/h1>\n\n\n<p class=\"text-black has-black-color has-text-color has-link-color wp-elements-6cee1d7eba0d899bd9ba57d2079f09c5\">Explore the latest spending and ecommerce trends in this annual study of nearly 1,000 U.S. consumers. This report reveals shifts in consumer shopping habits throughout 2024, as well as priorities and factors influencing purchase decisions across online and brick-and-mortar in 2025.<\/p>\n\n\n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_73b3ee3ad08dbd0a9613038857a63aec\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/hero-img-1440-3.png\" alt=\"\" width=\"953\" height=\"750\" >\n        <\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-5 col-lg-6 col-xl-6' style='text-align: left'>\n  <div   class=\"wolf-block contact-form-block w-100 mw-600 p-12 bg-white\"  style=\";box-shadow: 0 0 20px 0 rgba(0, 0, 0, 0.1); z-index: 1;\">\n    \n<h5 class='text-center mt-0 mb-6 wp-block-js-block-heading' style='text-align: left'>Access the report<\/h5>\n\n<div class=\"wolf-block content-034-block contact-form-block\" id=\"block_ef69f57df8f08ae1e4420f4a4b3eb904\">\n    <form id=\"1013\" data-event-lead-type=\"smb-lead\" data-marketo-form-id=\"1013\" data-segment-form-type=\"Content Download\" data-segment-form-name=\"PDF - Consumer Trends Report 2025\" data-redirect=\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025-pdf\/\" autocomplete=\"on\" novalidate>\n        <div class=\"form-v2-initial text-black\">\n            \n                                        \n                            <div class=\"row\">\n    <div class=\"col-12\">\n                                <div class=\"form-group\" firstName>\n                <label for=\"firstName\">\n                    First Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"firstName\"\n                            name=\"firstName\"\n                            placeholder=\"Please enter your first name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your first name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" lastName>\n                <label for=\"lastName\">\n                    Last Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"lastName\"\n                            name=\"lastName\"\n                            placeholder=\"Please enter your last name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your last name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" email>\n                <label for=\"email\">\n                    Work Email Address\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"email\"\n                            name=\"email\"\n                            placeholder=\"Please enter your company email address\"\n                            type=\"email\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your email address.<\/div>\n            <\/div>\n                                <div class=\"form-group\" Organization_Type__c>\n                <label for=\"Organization_Type__c\">\n                    Organization Type\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select organization type...\"\n                            id=\"Organization_Type__c\"\n                            name=\"Organization_Type__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select organization type&#8230;<\/option>\n                                                                                            <option value=\"Brand\">\n                                    Brand\n                                <\/option>\n                                                                                            <option value=\"Retailer\">\n                                    Retailer\n                                <\/option>\n                                                                                            <option value=\"Agency\">\n                                    Agency\n                                <\/option>\n                                                                                            <option value=\"Financial Services\">\n                                    Financial Services\n                                <\/option>\n                                                                                            <option value=\"Software Provider\">\n                                    Software Provider\n                                <\/option>\n                                                                                            <option value=\"Journalist\">\n                                    Journalist\n                                <\/option>\n                                                                                            <option value=\"Student\">\n                                    Student\n                                <\/option>\n                                                                                            <option value=\"Other\">\n                                    Other\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your organization type.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" annualRevenueSMB>\n                <label for=\"annualRevenueSMB\">\n                    Annual Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"annualRevenueSMB\"\n                            name=\"annualRevenueSMB\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"$1 - $49,999\">\n                                    $1 &#8211; $49,999\n                                <\/option>\n                                                                                            <option value=\"$50,000 - $99,999\">\n                                    $50,000 &#8211; $99,999\n                                <\/option>\n                                                                                            <option value=\"$100,000 - $499,999\">\n                                    $100,000 &#8211; $499,999\n                                <\/option>\n                                                                                            <option value=\"$500,000 - $999,999\">\n                                    $500,000 &#8211; $999,999\n                                <\/option>\n                                                                                            <option value=\"$1,000,000 - $1,999,999\">\n                                    $1,000,000 &#8211; $1,999,999\n                                <\/option>\n                                                                                            <option value=\"$2,000,000 - $4,999,999\">\n                                    $2,000,000 &#8211; $4,999,999\n                                <\/option>\n                                                                                            <option value=\"$5M+\">\n                                    $5M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual revenue.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" Annual_Corporate_Revenue__c>\n                <label for=\"Annual_Corporate_Revenue__c\">\n                    Annual Corporate Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"Annual_Corporate_Revenue__c\"\n                            name=\"Annual_Corporate_Revenue__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"Under $10M\">\n                                    Under $10M\n                                <\/option>\n                                                                                            <option value=\"$10M - $25M\">\n                                    $10M &#8211; $25M\n                                <\/option>\n                                                                                            <option value=\"$25M - $50M\">\n                                    $25M &#8211; $50M\n                                <\/option>\n                                                                                            <option value=\"$50M - $100M\">\n                                    $50M &#8211; $100M\n                                <\/option>\n                                                                                            <option value=\"$100M - $500M\">\n                                    $100M &#8211; $500M\n                                <\/option>\n                                                                                            <option value=\"$500M+\">\n                                    $500M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual corporate revenue.<\/div>\n            <\/div>\n                <div class=\"form-group\">\n            <p class=\"font-size-12px\">* Required information<\/p>\n            <p class=\"mb-0 font-size-8px\">By submitting this form, you agree to receive promotional messages from Jungle Scout about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.<\/p>\n        <\/div>\n        <div class=\"form-group mb-0 mt-8\">\n            <button type=\"submit\" class=\"js-btn js-btn-black d-block w-100 mw-300\" >Download now<\/button>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"form-api-error-container pb-1 form-group d-none\">\n  <div class=\"border border-error-red bg-light-red-2 p-4 rounded\"><\/div>\n<\/div>\n\n                    <\/div>\n\n            <\/form>\n<\/div>\n\n  <\/div>\n\n  \n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n\n<div class=\"wolf-block content-004 py-16\" id=\"block_c4f90f6ce33ce8a922fddf59d7d47c67\">\n    <section class=\"container mb-0 py-0\">\n                    <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"content-004-heading h2 text-black mt-4 mb-24 text-center my-14\">Key takeaways\n<\/h2>                <\/div>\n            <\/div>\n                <div class=\"row text-center\">\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border-white text-left mt-n6 bg-white box-shadow-10% mb-6 mb-md-0\">\n                                        <img decoding=\"async\" class=\"no-lazy mb-n4 mx-n2 mx-lg-0\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/recording-02.svg\" width=\"36\" height=\"36\" alt=\"\">\n                                        <div class=\"mt-6 text-black mx-n2 mx-lg-0\">\n                        <h3 class=\"h5 my-8 text-black\">U.S. consumer spending has stabilized, with 6% more consumers reporting that they maintained their spending levels in 2024 compared to 2023.<\/h3>\n<p>Looking ahead, one-third of consumers anticipate an increase in spending in 2025.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border-white text-left mt-n6 bg-white box-shadow-10% mb-6 mb-md-0\">\n                                        <img decoding=\"async\" class=\"no-lazy mb-n4 mx-n2 mx-lg-0\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/face-neutral.svg\" width=\"36\" height=\"36\" alt=\"\">\n                                        <div class=\"mt-6 text-black mx-n2 mx-lg-0\">\n                        <h3 class=\"h5 my-8 text-black\">76% of consumers are concerned about inflation and rising costs in 2025, with Gen X (87%) and Boomers (88%) feeling the greatest strain.<\/h3>\n<p>Online shopping frequency has declined, with 15% fewer consumers shopping weekly across all channels.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border-white text-left mt-n6 bg-white box-shadow-10%\">\n                                        <img decoding=\"async\" class=\"no-lazy mb-n4 mx-n2 mx-lg-0\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/sale-01.svg\" width=\"33\" height=\"33\" alt=\"\">\n                                        <div class=\"mt-6 text-black mx-n2 mx-lg-0\">\n                        <h3 class=\"h5 my-8 text-black\">63% of consumers rank \u201cprice and discounts\u201d as the most influential factor in their purchase decisions on Amazon.<\/h3>\n<p>About one-third of consumers consistently prioritize product reviews and ratings, free or fast shipping, and brand reputation.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n<div class=\"wolf-block content-043-block has-glide pt-8 pb-12 py-lg-16 pt-xl-20 pb-xl-16\" id=\"block_e7f8ec64f3a2e7b7ab4a745aaaecf476\">\n    <div class=\"container\">\n        <div class=\"row align-items-center\">\n                                                                                                                        <div class=\"col-12 col-lg-6 col-xl-5 \">\n                            <!-- EYEBROW -->\n                                                        <!-- EYEBROW - END -->\n\n                            <!-- HEADING -->\n                            <h2 class=\"h1 text-black\">What&#8217;s inside this free report:<\/h2>                            <!-- HEADING - END -->\n\n                            <!-- CONTENT -->\n                                                            <div class=\"mt-4 text-black\">\n                                    <ul>\n<li class=\"mb-8\">A pulse check on consumer spending: Where, when, and how people are shopping, what they\u2019re buying, and what\u2019s influencing their choices. Fine-tune your marketing and product strategies to align with consumer demand.<\/li>\n<li class=\"mb-8\">Insights on the biggest factors disrupting ecommerce \u2013 from social media shopping and AI to the rise of bargain marketplaces. Find out what\u2019s changing about your customers\u2019 expectations for the online shopping landscape.<\/li>\n<li class=\"mb-8\">Detailed data on generational differences in preferred shopping channels, priorities, and influences. See which platforms and strategies will serve your brand best.<\/li>\n<\/ul>\n\n                                <\/div>\n                                                        <!-- CONTENT - END -->\n\n                            <!-- INNER BLOCKS -->\n                            <div class=\"acf-innerblocks-container\">\n<a target='_self' class='js-btn js-btn-black' href='#ctr_2025_hero'>Download the report<\/a>\n<\/div>\n                            <!-- INNER BLOCKS - END -->\n                        <\/div>\n                                                                                <div class=\"col-12 col-lg-6 col-xl-7 mt-8 mt-md-12 mt-lg-0\">\n                                                            <div class=\"glide d-flex flex-column mt-md-n8\">\n                                    <div class=\"d-none d-md-flex justify-content-end px-4 mb-3\" data-glide-el=\"controls\">\n                                        <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white\" data-glide-dir=\"&lt;\">chevron_left<\/button>\n                                        <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white ml-4\" data-glide-dir=\"&gt;\">chevron_right<\/button>\n                                    <\/div>\n                                    <div class=\"glide__track d-inline-flex\" data-glide-el=\"track\">\n                                        <div class=\"glide__slides d-flex\">\n                                                                                                                                                                                            <div class=\"d-flex glide__slide flex-shrink-0 py-0 align-items-center\">\n                                                        <img loading=\"lazy\" decoding=\"async\"\n                                                            src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/slider-img-001.png\"\n                                                            alt=\"\"\n                                                            width=\"1366\"\n                                                            height=\"1053\"\n                                                        >\n                                                    <\/div>\n                                                                                                                                                                                                                                                    <div class=\"d-flex glide__slide flex-shrink-0 py-0 align-items-center\">\n                                                        <img loading=\"lazy\" decoding=\"async\"\n                                                            src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/slider-img-002.png\"\n                                                            alt=\"\"\n                                                            width=\"1366\"\n                                                            height=\"1053\"\n                                                        >\n                                                    <\/div>\n                                                                                                                                                                                                                                                    <div class=\"d-flex glide__slide flex-shrink-0 py-0 align-items-center\">\n                                                        <img loading=\"lazy\" decoding=\"async\"\n                                                            src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/slider-img-003.png\"\n                                                            alt=\"\"\n                                                            width=\"1366\"\n                                                            height=\"1053\"\n                                                        >\n                                                    <\/div>\n                                                                                                                                                                                                                                                    <div class=\"d-flex glide__slide flex-shrink-0 py-0 align-items-center\">\n                                                        <img loading=\"lazy\" decoding=\"async\"\n                                                            src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/slider-img-004.png\"\n                                                            alt=\"\"\n                                                            width=\"1366\"\n                                                            height=\"1053\"\n                                                        >\n                                                    <\/div>\n                                                                                                                                                                                        <\/div>\n                                    <\/div>\n                                    <div class=\"glide__controls--bottom d-flex mt-4 mt-md-6\">\n                                                                                    <div class=\"glide__bullets justify-content-start justify-content-md-center align-items-center\" data-glide-el=\"controls[nav]\">\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=0\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=1\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=2\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=3\"><\/button>\n                                                                                            <\/div>\n                                                                                <div class=\"d-flex d-md-none justify-content-end mb-3\" data-glide-el=\"controls\">\n                                            <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white\" data-glide-dir=\"&lt;\">chevron_left<\/button>\n                                            <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white ml-4\" data-glide-dir=\"&gt;\">chevron_right<\/button>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                                                        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wolf-block content-004 mb-8 d-none\" id=\"block_0bf5587baffffb907e37c859f1857128\">\n    <section class=\"container mb-0 py-0\">\n                    <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"content-004-heading h2 text-black mt-4 mb-24 text-center my-14\">Key takeaways\n<\/h2>                <\/div>\n            <\/div>\n                <div class=\"row text-center\">\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/key-insight-1-1440-2.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p><strong>Prices are trending down.<\/strong> The average price in this niche has fallen 5% in the last year \u2014 find out what that means for market share leaders and beyond.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/key-insight-2-1440-1.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p><strong>High-volume keywords are in play for new competitors.<\/strong> Explore the most popular searches related to nursery products and discover low-competition keywords to target.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/key-insight-3-1440-1.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p><strong>Specific product trends are emerging.<\/strong> See which product has garnered more than 15 million searches in 30 days.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n\n<div class=\"wolf-block content-011 py-12 mb-6\" id=\"block_fb6a525fb922f09dee05be0ee7e836b2\">\n  <section class=\"js-block-about-the-report container py-0 my-0\">\n    <div class=\"row justify-content-center\">\n      <div class=\"js-block-about-the-report-heading col-12 text-center\">\n        <h2 class=\"mt-0 mb-12 js-h2\">About the Report<\/h2>\n      <\/div>\n    <\/div>\n    <div class=\"row\">\n                    <div class=\"col-12 col-md-6 order-1\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Methodology<\/h4>\n                    <div><p>Jungle Scout conducted an anonymous survey between Dec. 6 and Dec. 27, 2024, among nearly 1,000 U.S. consumers about their buying preferences and behaviors. Respondents represented 50 U.S. states, all genders, and ages 18 to 75+, as well as various employment types and income levels. Amazon market trends data was gathered using Jungle Scout\u2019s market intelligence tools. Read the full report for more details.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-2\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Using the data<\/h4>\n                    <div><p>We invite you to explore Jungle Scout\u2019s 2025 Annual Consumer Trends Report, and to share, reference, and publish the findings with attribution to \u201cJungle Scout\u201d and a link to this page.<\/p>\n<p>For more information, specific data requests or media assets, or to reach the report\u2019s authors, please contact us at <a href=\"mailto:press@junglescout.com\">press@junglescout.com<\/a>.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-3 order-md-1\">\n                <div>\n                <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for sellers &amp; SMBs<\/h4>\n                <div><p><a href=\"https:\/\/www.junglescout.com\/pricing\/\">Jungle Scout<\/a> is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.<\/p>\n<p><a href=\"https:\/\/www.junglescout.com\/features\/amazon-competitive-intelligence-tool\/\">Jungle Scout Competitive Intelligence<\/a> helps sellers and brand owners identify and outperform key competitors on Amazon, ensuring that every minute and dollar invested in their business is focused on effectively increasing sales.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-4\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for brands &amp; retailers<\/h4>\n                    <div><p><a href=\"https:\/\/www.junglescout.com\/enterprise\/why-cobalt\/\">Jungle Scout Cobalt<\/a> empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.<\/p>\n<p><a href=\"https:\/\/www.junglescout.com\/enterprise\/cobalt-data-cloud\/\">Jungle Scout Data Cloud<\/a> gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout\u2019s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n              <\/div>\n  <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":81,"featured_media":172144,"parent":111635,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-5.blade.php","meta":{"_acf_changed":true,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[],"content-type":[1413],"topic":[],"feature":[],"product":[],"seller-activity-pain-point":[],"persona":[],"customer-type":[],"data":[],"other-tag":[],"business-model":[],"platform":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025 Annual Consumer Trends Report - Jungle Scout<\/title>\n<meta name=\"description\" content=\"Get a detailed pulse check on where, when, and how people are shopping, what they\u2019re buying, and what\u2019s influencing their purchases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Annual Consumer Trends Report - Jungle Scout\" \/>\n<meta property=\"og:description\" content=\"Get a detailed pulse check on where, when, and how people are shopping, what they\u2019re buying, and what\u2019s influencing their purchases.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Jungle Scout\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T14:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/jsc-ctr-2025-social-card.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1342\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/\",\"url\":\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/\",\"name\":\"2025 Annual Consumer Trends Report - Jungle Scout\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/jsc-ctr-2025-resource-thumbnail.jpg\",\"datePublished\":\"2025-01-22T15:38:05+00:00\",\"dateModified\":\"2025-01-27T14:47:49+00:00\",\"description\":\"Get a detailed pulse check on where, when, and how people are shopping, what they\u2019re buying, and what\u2019s influencing their purchases.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/#primaryimage\",\"url\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/jsc-ctr-2025-resource-thumbnail.jpg\",\"contentUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/jsc-ctr-2025-resource-thumbnail.jpg\",\"width\":2400,\"height\":1342},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Resource Center\",\"item\":\"https:\/\/www.junglescout.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reports Library\",\"item\":\"https:\/\/www.junglescout.com\/resources\/reports\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"2025 Annual Consumer Trends Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.junglescout.com\/#website\",\"url\":\"https:\/\/www.junglescout.com\/\",\"name\":\"Jungle Scout\",\"description\":\"Amazon Data for Brands, Retailers &amp; Financial Services\",\"publisher\":{\"@id\":\"https:\/\/www.junglescout.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.junglescout.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.junglescout.com\/#organization\",\"name\":\"Jungle Scout\",\"url\":\"https:\/\/www.junglescout.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg\",\"contentUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg\",\"width\":150,\"height\":23,\"caption\":\"Jungle Scout\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2025 Annual Consumer Trends Report - Jungle Scout","description":"Get a detailed pulse check on where, when, and how people are shopping, what they\u2019re buying, and what\u2019s influencing their purchases.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/","og_locale":"en_US","og_type":"article","og_title":"2025 Annual Consumer Trends Report - Jungle Scout","og_description":"Get a detailed pulse check on where, when, and how people are shopping, what they\u2019re buying, and what\u2019s influencing their purchases.","og_url":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/","og_site_name":"Jungle Scout","article_modified_time":"2025-01-27T14:47:49+00:00","og_image":[{"width":2400,"height":1342,"url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/jsc-ctr-2025-social-card.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/","url":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/","name":"2025 Annual Consumer Trends Report - Jungle Scout","isPartOf":{"@id":"https:\/\/www.junglescout.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/jsc-ctr-2025-resource-thumbnail.jpg","datePublished":"2025-01-22T15:38:05+00:00","dateModified":"2025-01-27T14:47:49+00:00","description":"Get a detailed pulse check on where, when, and how people are shopping, what they\u2019re buying, and what\u2019s influencing their purchases.","breadcrumb":{"@id":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/#primaryimage","url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/jsc-ctr-2025-resource-thumbnail.jpg","contentUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/01\/jsc-ctr-2025-resource-thumbnail.jpg","width":2400,"height":1342},{"@type":"BreadcrumbList","@id":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resource Center","item":"https:\/\/www.junglescout.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Reports Library","item":"https:\/\/www.junglescout.com\/resources\/reports\/"},{"@type":"ListItem","position":3,"name":"2025 Annual Consumer Trends Report"}]},{"@type":"WebSite","@id":"https:\/\/www.junglescout.com\/#website","url":"https:\/\/www.junglescout.com\/","name":"Jungle Scout","description":"Amazon Data for Brands, Retailers &amp; Financial Services","publisher":{"@id":"https:\/\/www.junglescout.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.junglescout.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.junglescout.com\/#organization","name":"Jungle Scout","url":"https:\/\/www.junglescout.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg","contentUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg","width":150,"height":23,"caption":"Jungle Scout"},"image":{"@id":"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/pages\/172089"}],"collection":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/comments?post=172089"}],"version-history":[{"count":0,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/pages\/172089\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/pages\/111635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/media\/172144"}],"wp:attachment":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/media?parent=172089"}],"wp:term":[{"taxonomy":"customer-segment","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/customer-segment?post=172089"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/content-type?post=172089"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/topic?post=172089"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/feature?post=172089"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/product?post=172089"},{"taxonomy":"seller-activity-pain-point","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/seller-activity-pain-point?post=172089"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/persona?post=172089"},{"taxonomy":"customer-type","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/customer-type?post=172089"},{"taxonomy":"data","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/data?post=172089"},{"taxonomy":"other-tag","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/other-tag?post=172089"},{"taxonomy":"business-model","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/business-model?post=172089"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/platform?post=172089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}