{"id":169818,"date":"2024-10-17T13:09:09","date_gmt":"2024-10-17T18:09:09","guid":{"rendered":"https:\/\/www.junglescout.com\/?page_id=169818"},"modified":"2024-12-16T16:49:33","modified_gmt":"2024-12-16T21:49:33","slug":"amazon-advertising-trends-beauty-personal-care","status":"publish","type":"page","link":"https:\/\/www.junglescout.com\/resources\/reports\/amazon-advertising-trends-beauty-personal-care\/","title":{"rendered":"Amazon Advertising Trends: Beauty &amp; Personal Care"},"content":{"rendered":"<style type=\"text\/css\">          .background-13 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/10\/HERO-BACKGROUND-14401.5x-copy.webp');\n        background-size: cover;        background-position: center center;        background-repeat: no-repeat;                }\n      <\/style>  <div  id=\"amz_unlocked_beauty\" class=\"background-13\" id=\"amz_unlocked_beauty\" >\n    \n      <section class=\"brands-section mb-0 container\" >\n        \n<div class='my-6 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-7 col-lg-6 col-xl-6' style='text-align: left'>\n\n<p class=\"text-black has-black-color has-text-color\">AMAZON UNLOCKED<\/p>\n\n\n<h1 class='text-black font-weight-boldest line-height-1_2 mb-4 font-size-40 wp-block-js-block-heading' style='text-align: left;color: #ffffff'>Amazon Advertising Trends: Beauty &amp;\u2028Personal Care<\/h1>\n\n\n<p class=\"text-black has-black-color has-text-color has-link-color wp-elements-0c50e072a62351f9682f4f07c6369e75\">An analysis of advertising spend and return on ad spend (RoAS) within Amazon\u2019s Beauty &amp; Personal Care category. Find out which strategies are driving the most growth so you can make data-driven optimizations to your own campaigns.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_d1c411486f97d0fc2c26892a70e962ec\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/10\/hero_img_CTR_Cover_1440-1.png\" alt=\"\" width=\"398\" height=\"312\" >\n        <\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-5 col-lg-6 col-xl-6' style='text-align: left'>\n  <div   class=\"wolf-block contact-form-block w-100 mw-600 p-12 bg-white\"  style=\";box-shadow: 0 0 20px 0 rgba(0, 0, 0, 0.1); z-index: 1;\">\n    \n<h5 class='text-center mt-0 mb-6 wp-block-js-block-heading' style='text-align: left'>Access the report<\/h5>\n\n<div class=\"wolf-block content-034-block contact-form-block\" id=\"block_94daa44868216588cfcd2e51660303af\">\n    <form id=\"1013\" data-event-lead-type=\"smb-lead\" data-marketo-form-id=\"1013\" data-segment-form-type=\"Content Download\" data-segment-form-name=\"PDF - Amazon Unlocked Beauty and Personal Care\" data-redirect=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-advertising-trends-beauty-personal-care-pdf\" autocomplete=\"on\" novalidate>\n        <div class=\"form-v2-initial text-black\">\n            \n                                        \n                            <div class=\"row\">\n    <div class=\"col-12\">\n                                <div class=\"form-group\" firstName>\n                <label for=\"firstName\">\n                    First Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"firstName\"\n                            name=\"firstName\"\n                            placeholder=\"Please enter your first name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your first name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" lastName>\n                <label for=\"lastName\">\n                    Last Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"lastName\"\n                            name=\"lastName\"\n                            placeholder=\"Please enter your last name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your last name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" email>\n                <label for=\"email\">\n                    Work Email Address\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"email\"\n                            name=\"email\"\n                            placeholder=\"Please enter your company email address\"\n                            type=\"email\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your email address.<\/div>\n            <\/div>\n                                <div class=\"form-group\" Organization_Type__c>\n                <label for=\"Organization_Type__c\">\n                    Organization Type\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select organization type...\"\n                            id=\"Organization_Type__c\"\n                            name=\"Organization_Type__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select organization type&#8230;<\/option>\n                                                                                            <option value=\"Brand\">\n                                    Brand\n                                <\/option>\n                                                                                            <option value=\"Retailer\">\n                                    Retailer\n                                <\/option>\n                                                                                            <option value=\"Agency\">\n                                    Agency\n                                <\/option>\n                                                                                            <option value=\"Financial Services\">\n                                    Financial Services\n                                <\/option>\n                                                                                            <option value=\"Software Provider\">\n                                    Software Provider\n                                <\/option>\n                                                                                            <option value=\"Journalist\">\n                                    Journalist\n                                <\/option>\n                                                                                            <option value=\"Student\">\n                                    Student\n                                <\/option>\n                                                                                            <option value=\"Other\">\n                                    Other\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your organization type.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" annualRevenueSMB>\n                <label for=\"annualRevenueSMB\">\n                    Annual Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"annualRevenueSMB\"\n                            name=\"annualRevenueSMB\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"$1 - $49,999\">\n                                    $1 &#8211; $49,999\n                                <\/option>\n                                                                                            <option value=\"$50,000 - $99,999\">\n                                    $50,000 &#8211; $99,999\n                                <\/option>\n                                                                                            <option value=\"$100,000 - $499,999\">\n                                    $100,000 &#8211; $499,999\n                                <\/option>\n                                                                                            <option value=\"$500,000 - $999,999\">\n                                    $500,000 &#8211; $999,999\n                                <\/option>\n                                                                                            <option value=\"$1,000,000 - $1,999,999\">\n                                    $1,000,000 &#8211; $1,999,999\n                                <\/option>\n                                                                                            <option value=\"$2,000,000 - $4,999,999\">\n                                    $2,000,000 &#8211; $4,999,999\n                                <\/option>\n                                                                                            <option value=\"$5M+\">\n                                    $5M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual revenue.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" Annual_Corporate_Revenue__c>\n                <label for=\"Annual_Corporate_Revenue__c\">\n                    Annual Corporate Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"Annual_Corporate_Revenue__c\"\n                            name=\"Annual_Corporate_Revenue__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"Under $10M\">\n                                    Under $10M\n                                <\/option>\n                                                                                            <option value=\"$10M - $25M\">\n                                    $10M &#8211; $25M\n                                <\/option>\n                                                                                            <option value=\"$25M - $50M\">\n                                    $25M &#8211; $50M\n                                <\/option>\n                                                                                            <option value=\"$50M - $100M\">\n                                    $50M &#8211; $100M\n                                <\/option>\n                                                                                            <option value=\"$100M - $500M\">\n                                    $100M &#8211; $500M\n                                <\/option>\n                                                                                            <option value=\"$500M+\">\n                                    $500M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual corporate revenue.<\/div>\n            <\/div>\n                <div class=\"form-group\">\n            <p class=\"font-size-12px\">* Required information<\/p>\n            <p class=\"mb-0 font-size-8px\">By submitting this form, you agree to receive promotional messages from Jungle Scout about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.<\/p>\n        <\/div>\n        <div class=\"form-group mb-0 mt-8\">\n            <button type=\"submit\" class=\"js-btn js-btn-black d-block w-100 mw-300\" >Download now<\/button>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"form-api-error-container pb-1 form-group d-none\">\n  <div class=\"border border-error-red bg-light-red-2 p-4 rounded\"><\/div>\n<\/div>\n\n                    <\/div>\n\n            <\/form>\n<\/div>\n\n  <\/div>\n\n  \n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n\n<div class=\"wolf-block content-004 py-16\" id=\"block_5ae1c1345352d9a6c6b871cd9f6a616b\">\n    <section class=\"container mb-0 py-0\">\n                    <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"content-004-heading h2 text-black mt-4 mb-24 text-center my-14\">Key Takeaways\n<\/h2>                <\/div>\n            <\/div>\n                <div class=\"row text-center\">\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border-white text-left mt-n6 bg-white box-shadow-10% mb-6 mb-md-0\">\n                                        <img decoding=\"async\" class=\"no-lazy mb-n4 mx-n2 mx-lg-0\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/10\/coins-stacked-01.svg\" width=\"41\" height=\"41\" alt=\"\">\n                                        <div class=\"mt-6 text-black mx-n2 mx-lg-0\">\n                        <h3 class=\"h5 my-8 text-black\">Ad spend is growing.<\/h3>\n<p>Advertising spend in the Beauty &amp; Personal Care category has grown by over 25% from Q1 to Q3. Get tips for staying ahead amid growing competition.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border-white text-left mt-n6 bg-white box-shadow-10% mb-6 mb-md-0\">\n                                        <img decoding=\"async\" class=\"no-lazy mb-n4 mx-n2 mx-lg-0\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/10\/bar-chart-square-up.svg\" width=\"41\" height=\"41\" alt=\"\">\n                                        <div class=\"mt-6 text-black mx-n2 mx-lg-0\">\n                        <h3 class=\"h5 my-8 text-black\">Dynamic bids boost RoAS.<\/h3>\n<p>Sponsored Products campaigns using dynamic bidding generated nearly 40% higher RoAS than other bidding strategies. See more insights on bidding and targeting.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border-white text-left mt-n6 bg-white box-shadow-10%\">\n                                        <img decoding=\"async\" class=\"no-lazy mb-n4 mx-n2 mx-lg-0\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/10\/Group-1.svg\" width=\"41\" height=\"41\" alt=\"\">\n                                        <div class=\"mt-6 text-black mx-n2 mx-lg-0\">\n                        <h3 class=\"h5 my-8 text-black\">Ad spend skews toward mid-priced products.<\/h3>\n<p>Three-quarters of ad spend in this category is focused on products priced between $10 and $50. Find out what this means for brands selling budget or premium products.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n\n<div class=\"wolf-block content-004 mb-8 d-none\" id=\"block_c8c090a4648507fb26d82dad55f3cd93\">\n    <section class=\"container mb-0 py-0\">\n                    <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"content-004-heading h2 text-black mt-4 mb-24 text-center my-14\">Key takeaways\n<\/h2>                <\/div>\n            <\/div>\n                <div class=\"row text-center\">\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/key-insight-1-1440-2.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p><strong>Prices are trending down.<\/strong> The average price in this niche has fallen 5% in the last year \u2014 find out what that means for market share leaders and beyond.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/key-insight-2-1440-1.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p><strong>High-volume keywords are in play for new competitors.<\/strong> Explore the most popular searches related to nursery products and discover low-competition keywords to target.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/key-insight-3-1440-1.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p><strong>Specific product trends are emerging.<\/strong> See which product has garnered more than 15 million searches in 30 days.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n  <div   class=\"background-21 wolf-block mb-8\"  style=\"background-color: #00022b\">\n    \n      <section class=\"mb-0 container\" >\n        \n<div class='row'>\n<div class='text-center wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h2 class='text-white text-center mb-4 line-height-1_2 wp-block-js-block-heading' style='text-align: left'>Optimize your Amazon advertising with exclusive trends data.<\/h2>\n\n<a target='_self' class='js-btn mt-2 js-btn-white' href='#amz_unlocked_beauty'>Download the report<\/a>\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n<div class=\"wolf-block content-030-block has-glide py-8\" id=\"block_ab9cf71f0bc3da483233cb494b306c27\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2 class=\"h4 text-black\">Related Resources\n<\/h2>\n            <\/div>\n        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Featured Pick -->\n<div class=\"featured-resource-wrap w-100 box-shadow-10% mb-2\">\n    <div class=\"featured-resource border-width-md-8px border-gv-blue_cobalt-blue border-g-md-l w-100 h-100\">\n        <div class=\"d-flex flex-column flex-md-row bg-white align-items-center w-100 justify-content-between border-r border-b border-y-md border-ice-blue h-100\">\n            <!-- DESKTOP CARD -->\n            <div class=\"w-50 d-none d-md-block pl-6 pr-8 py-4\">\n                <div class=\"\">\n                                            <span class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" style=\"letter-spacing: 2px;\">\n                            <span>Report<\/span>\n                                                    <\/span>\n                                        <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-innovation-report\/\">\n        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src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/09\/resource-feature-innovation-report.jpg\"\n    data-src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/09\/resource-feature-innovation-report.jpg\"\n    data-srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/09\/resource-feature-innovation-report-285x141.jpg 285w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/09\/resource-feature-innovation-report.jpg 570w\"\n    sizes=\"(min-width:992px) 285px, 570px\"\n    width=\"570\"\n    height=\"321\"\n    alt=\"Amazon Innovation Report 2025 | Data driven Insights on Pricing, Advertising &amp; Brand Control from Jungle Scout\"\n    class=\"h-100 w-100 object-fit-cover no-lazy\"\n>\n                <\/a>\n            <\/div>\n            <!-- MOBILE CARD -->\n            <div class=\"w-100 d-flex d-md-none flex-grow-1 py-6 pl-4 pr-8 border-width-4px border-width-md-0 border-gv-blue_cobalt-blue border-g-l border-g-radius-0\">\n              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mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-innovation-report\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n                                    <\/div>\n                                                                                                         <div class=\"d-flex glide__slide flex-shrink-0 pb-0\">\n                                        <!-- Featured Pick -->\n<div class=\"featured-resource-wrap w-100 box-shadow-10% mb-2\">\n    <div class=\"featured-resource border-width-md-8px border-gv-blue_cobalt-blue border-g-md-l w-100 h-100\">\n        <div class=\"d-flex flex-column flex-md-row bg-white align-items-center w-100 justify-content-between border-r border-b border-y-md border-ice-blue h-100\">\n            <!-- DESKTOP CARD -->\n            <div class=\"w-50 d-none d-md-block pl-6 pr-8 py-4\">\n                <div class=\"\">\n                                            <span class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" style=\"letter-spacing: 2px;\">\n                            <span>Report<\/span>\n                                                    <\/span>\n                                        <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/tariff-index-2025\/\">\n                        <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">Tariff Index | Monitor Amazon Price &amp; Seller Trends<\/h3>                    <\/a>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/tariff-index-2025\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n            <!-- IMAGE -->\n            <div class=\"featured-resource-image w-100 mw-md-50 position-relative h-300px\">\n                <a href=\"https:\/\/www.junglescout.com\/resources\/reports\/tariff-index-2025\/\" class=\"stretched-link\">\n                    <img decoding=\"async\"\n    src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/04\/JSTI-subscribe-today-social-card-1140x596.jpg\"\n    data-src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/04\/JSTI-subscribe-today-social-card-1140x596.jpg\"\n    data-srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/04\/JSTI-subscribe-today-social-card-285x149.jpg 285w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/04\/JSTI-subscribe-today-social-card-1140x596.jpg 570w\"\n    sizes=\"(min-width:992px) 285px, 570px\"\n    width=\"570\"\n    height=\"321\"\n    alt=\"Tariff Index | Monitor Amazon Price &amp; Seller Trends\"\n    class=\"h-100 w-100 object-fit-cover no-lazy\"\n>\n                <\/a>\n            <\/div>\n            <!-- MOBILE CARD -->\n            <div class=\"w-100 d-flex d-md-none flex-grow-1 py-6 pl-4 pr-8 border-width-4px border-width-md-0 border-gv-blue_cobalt-blue border-g-l border-g-radius-0\">\n                <div class=\"d-flex flex-column align-items-end\">\n                    <div>\n                                                    <a class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/content-type\/reports\/\" style=\"letter-spacing: 2px;\">\n                                <span>Report<\/span>\n                                                            <\/a>\n                                                <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/tariff-index-2025\/\">\n                            <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">Tariff Index | Monitor Amazon Price &amp; Seller Trends<\/h3>                        <\/a>\n                    <\/div>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/tariff-index-2025\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n                                    <\/div>\n                                                                                                         <div class=\"d-flex glide__slide flex-shrink-0 pb-0\">\n                                        <!-- Featured Pick -->\n<div class=\"featured-resource-wrap w-100 box-shadow-10% mb-2\">\n    <div class=\"featured-resource border-width-md-8px border-gv-blue_cobalt-blue border-g-md-l w-100 h-100\">\n        <div class=\"d-flex flex-column flex-md-row bg-white align-items-center w-100 justify-content-between border-r border-b border-y-md border-ice-blue h-100\">\n            <!-- DESKTOP CARD -->\n            <div class=\"w-50 d-none d-md-block pl-6 pr-8 py-4\">\n                <div class=\"\">\n                                            <span class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" style=\"letter-spacing: 2px;\">\n                            <span>Report<\/span>\n                                                    <\/span>\n                                        <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/3p-seller-disruption\/\">\n                        <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">The Battle for Control on Amazon in 2025<\/h3>                    <\/a>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/3p-seller-disruption\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n            <!-- IMAGE -->\n            <div class=\"featured-resource-image w-100 mw-md-50 position-relative h-300px\">\n                <a href=\"https:\/\/www.junglescout.com\/resources\/reports\/3p-seller-disruption\/\" class=\"stretched-link\">\n                    <img decoding=\"async\"\n    src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/04\/social-card-3P-whitepaper-1140x597.png\"\n    data-src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/04\/social-card-3P-whitepaper-1140x597.png\"\n    data-srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/04\/social-card-3P-whitepaper-285x149.png 285w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/04\/social-card-3P-whitepaper-1140x597.png 570w\"\n    sizes=\"(min-width:992px) 285px, 570px\"\n    width=\"570\"\n    height=\"321\"\n    alt=\"The Battle for Control on Amazon in 2025\"\n    class=\"h-100 w-100 object-fit-cover no-lazy\"\n>\n                <\/a>\n            <\/div>\n            <!-- MOBILE CARD -->\n            <div class=\"w-100 d-flex d-md-none flex-grow-1 py-6 pl-4 pr-8 border-width-4px border-width-md-0 border-gv-blue_cobalt-blue border-g-l border-g-radius-0\">\n                <div class=\"d-flex flex-column align-items-end\">\n                    <div>\n                                                    <a class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/content-type\/reports\/\" style=\"letter-spacing: 2px;\">\n                                <span>Report<\/span>\n                                                            <\/a>\n                                                <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/3p-seller-disruption\/\">\n                            <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">The Battle for Control on Amazon in 2025<\/h3>                        <\/a>\n                    <\/div>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/3p-seller-disruption\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n                                    <\/div>\n                                                                                                         <div class=\"d-flex glide__slide flex-shrink-0 pb-0\">\n                                        <!-- Featured Pick -->\n<div class=\"featured-resource-wrap w-100 box-shadow-10% mb-2\">\n    <div class=\"featured-resource border-width-md-8px border-gv-blue_cobalt-blue border-g-md-l w-100 h-100\">\n        <div class=\"d-flex flex-column flex-md-row bg-white align-items-center w-100 justify-content-between border-r border-b border-y-md border-ice-blue h-100\">\n            <!-- DESKTOP CARD -->\n            <div class=\"w-50 d-none d-md-block pl-6 pr-8 py-4\">\n                <div class=\"\">\n                                            <span class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" style=\"letter-spacing: 2px;\">\n                            <span>Report<\/span>\n                                                    <\/span>\n                                        <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-beauty-category-insights\/\">\n                        <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">Amazon Category Insights: Beauty &amp; Personal Care<\/h3>                    <\/a>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-beauty-category-insights\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n            <!-- IMAGE -->\n            <div class=\"featured-resource-image w-100 mw-md-50 position-relative h-300px\">\n                <a href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-beauty-category-insights\/\" class=\"stretched-link\">\n                    <img decoding=\"async\"\n    src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/js-beauty-category-trends-social-card-1140x597.jpg\"\n    data-src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/js-beauty-category-trends-social-card-1140x597.jpg\"\n    data-srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/js-beauty-category-trends-social-card-285x149.jpg 285w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/js-beauty-category-trends-social-card-1140x597.jpg 570w\"\n    sizes=\"(min-width:992px) 285px, 570px\"\n    width=\"570\"\n    height=\"321\"\n    alt=\"Amazon Category Insights: Beauty &amp; Personal Care\"\n    class=\"h-100 w-100 object-fit-cover no-lazy\"\n>\n                <\/a>\n            <\/div>\n            <!-- MOBILE CARD -->\n            <div class=\"w-100 d-flex d-md-none flex-grow-1 py-6 pl-4 pr-8 border-width-4px border-width-md-0 border-gv-blue_cobalt-blue border-g-l border-g-radius-0\">\n                <div class=\"d-flex flex-column align-items-end\">\n                    <div>\n                                                    <a class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/content-type\/reports\/\" style=\"letter-spacing: 2px;\">\n                                <span>Report<\/span>\n                                                            <\/a>\n                                                <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-beauty-category-insights\/\">\n                            <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">Amazon Category Insights: Beauty &amp; Personal Care<\/h3>                        <\/a>\n                    <\/div>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-beauty-category-insights\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n                                    <\/div>\n                                                                                                         <div class=\"d-flex glide__slide flex-shrink-0 pb-0\">\n                                        <!-- Featured Pick -->\n<div class=\"featured-resource-wrap w-100 box-shadow-10% mb-2\">\n    <div class=\"featured-resource border-width-md-8px border-gv-blue_cobalt-blue border-g-md-l w-100 h-100\">\n        <div class=\"d-flex flex-column flex-md-row bg-white align-items-center w-100 justify-content-between border-r border-b border-y-md border-ice-blue h-100\">\n            <!-- DESKTOP CARD -->\n            <div class=\"w-50 d-none d-md-block pl-6 pr-8 py-4\">\n                <div class=\"\">\n                                            <span class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" style=\"letter-spacing: 2px;\">\n                            <span>Report<\/span>\n                                                    <\/span>\n                                        <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/best-and-worst-amazon-categories-2025\/\">\n                        <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">Amazon\u2019s Best &amp; Worst Categories to Sell In<\/h3>                    <\/a>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/best-and-worst-amazon-categories-2025\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n            <!-- IMAGE -->\n            <div class=\"featured-resource-image w-100 mw-md-50 position-relative h-300px\">\n                <a href=\"https:\/\/www.junglescout.com\/resources\/reports\/best-and-worst-amazon-categories-2025\/\" class=\"stretched-link\">\n                    <img decoding=\"async\"\n    src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/js-best-worst-categories-social-card-1140x597.jpg\"\n    data-src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/js-best-worst-categories-social-card-1140x597.jpg\"\n    data-srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/js-best-worst-categories-social-card-285x149.jpg 285w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/js-best-worst-categories-social-card-1140x597.jpg 570w\"\n    sizes=\"(min-width:992px) 285px, 570px\"\n    width=\"570\"\n    height=\"321\"\n    alt=\"Amazon\u2019s Best &amp; Worst Categories to Sell In\"\n    class=\"h-100 w-100 object-fit-cover no-lazy\"\n>\n                <\/a>\n            <\/div>\n            <!-- MOBILE CARD -->\n            <div class=\"w-100 d-flex d-md-none flex-grow-1 py-6 pl-4 pr-8 border-width-4px border-width-md-0 border-gv-blue_cobalt-blue border-g-l border-g-radius-0\">\n                <div class=\"d-flex flex-column align-items-end\">\n                    <div>\n                                                    <a class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/content-type\/reports\/\" style=\"letter-spacing: 2px;\">\n                                <span>Report<\/span>\n                                                            <\/a>\n                                                <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/best-and-worst-amazon-categories-2025\/\">\n                            <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">Amazon\u2019s Best &amp; Worst Categories to Sell In<\/h3>                        <\/a>\n                    <\/div>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/best-and-worst-amazon-categories-2025\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n                                    <\/div>\n                                                                                                         <div class=\"d-flex glide__slide flex-shrink-0 pb-0\">\n                                        <!-- Featured Pick -->\n<div class=\"featured-resource-wrap w-100 box-shadow-10% mb-2\">\n    <div class=\"featured-resource border-width-md-8px border-gv-blue_cobalt-blue border-g-md-l w-100 h-100\">\n        <div class=\"d-flex flex-column flex-md-row bg-white align-items-center w-100 justify-content-between border-r border-b border-y-md border-ice-blue h-100\">\n            <!-- DESKTOP CARD -->\n            <div class=\"w-50 d-none d-md-block pl-6 pr-8 py-4\">\n                <div class=\"\">\n                                            <span class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" style=\"letter-spacing: 2px;\">\n                            <span>Report<\/span>\n                                                    <\/span>\n                                        <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-market-trends-cosmetics\/\">\n                        <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">Amazon Market Data for Cosmetic Products<\/h3>                    <\/a>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-market-trends-cosmetics\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n            <!-- IMAGE -->\n            <div class=\"featured-resource-image w-100 mw-md-50 position-relative h-300px\">\n                <a href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-market-trends-cosmetics\/\" class=\"stretched-link\">\n                    <img decoding=\"async\"\n    src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/js_AMW_Beauty-Series-cosmetics-1140x637.jpg\"\n    data-src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/js_AMW_Beauty-Series-cosmetics-1140x637.jpg\"\n    data-srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/js_AMW_Beauty-Series-cosmetics-285x159.jpg 285w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/js_AMW_Beauty-Series-cosmetics-1140x637.jpg 570w\"\n    sizes=\"(min-width:992px) 285px, 570px\"\n    width=\"570\"\n    height=\"321\"\n    alt=\"Amazon Market Data for Cosmetic Products\"\n    class=\"h-100 w-100 object-fit-cover no-lazy\"\n>\n                <\/a>\n            <\/div>\n            <!-- MOBILE CARD -->\n            <div class=\"w-100 d-flex d-md-none flex-grow-1 py-6 pl-4 pr-8 border-width-4px border-width-md-0 border-gv-blue_cobalt-blue border-g-l border-g-radius-0\">\n                <div class=\"d-flex flex-column align-items-end\">\n                    <div>\n                                                    <a class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/content-type\/reports\/\" style=\"letter-spacing: 2px;\">\n                                <span>Report<\/span>\n                                                            <\/a>\n                                                <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-market-trends-cosmetics\/\">\n                            <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">Amazon Market Data for Cosmetic Products<\/h3>                        <\/a>\n                    <\/div>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-market-trends-cosmetics\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n                                    <\/div>\n                                                                                                         <div class=\"d-flex glide__slide flex-shrink-0 pb-0\">\n                                        <!-- Featured Pick -->\n<div class=\"featured-resource-wrap w-100 box-shadow-10% mb-2\">\n    <div class=\"featured-resource border-width-md-8px border-gv-blue_cobalt-blue border-g-md-l w-100 h-100\">\n        <div class=\"d-flex flex-column flex-md-row bg-white align-items-center w-100 justify-content-between border-r border-b border-y-md border-ice-blue h-100\">\n            <!-- DESKTOP CARD -->\n            <div class=\"w-50 d-none d-md-block pl-6 pr-8 py-4\">\n                <div class=\"\">\n                                            <span class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" style=\"letter-spacing: 2px;\">\n                            <span>Report<\/span>\n                                                    <\/span>\n                                        <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-market-trends-eye-skincare\/\">\n                        <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">Amazon Market Data for Eye Skincare Products<\/h3>                    <\/a>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-market-trends-eye-skincare\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n            <!-- IMAGE -->\n            <div class=\"featured-resource-image w-100 mw-md-50 position-relative h-300px\">\n                <a href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-market-trends-eye-skincare\/\" class=\"stretched-link\">\n                    <img decoding=\"async\"\n    src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/js_AMW_Beauty-Series-skincare-1140x637.jpg\"\n    data-src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/js_AMW_Beauty-Series-skincare-1140x637.jpg\"\n    data-srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/js_AMW_Beauty-Series-skincare-285x159.jpg 285w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/js_AMW_Beauty-Series-skincare-1140x637.jpg 570w\"\n    sizes=\"(min-width:992px) 285px, 570px\"\n    width=\"570\"\n    height=\"321\"\n    alt=\"Amazon Market Data for Eye Skincare Products\"\n    class=\"h-100 w-100 object-fit-cover no-lazy\"\n>\n                <\/a>\n            <\/div>\n            <!-- MOBILE CARD -->\n            <div class=\"w-100 d-flex d-md-none flex-grow-1 py-6 pl-4 pr-8 border-width-4px border-width-md-0 border-gv-blue_cobalt-blue border-g-l border-g-radius-0\">\n                <div class=\"d-flex flex-column align-items-end\">\n                    <div>\n                                                    <a class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/content-type\/reports\/\" style=\"letter-spacing: 2px;\">\n                                <span>Report<\/span>\n                                                            <\/a>\n                                                <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-market-trends-eye-skincare\/\">\n                            <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">Amazon Market Data for Eye Skincare Products<\/h3>                        <\/a>\n                    <\/div>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-market-trends-eye-skincare\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n                                    <\/div>\n                                                                                                         <div class=\"d-flex glide__slide flex-shrink-0 pb-0\">\n                                        <!-- Featured Pick -->\n<div class=\"featured-resource-wrap w-100 box-shadow-10% mb-2\">\n    <div class=\"featured-resource border-width-md-8px border-gv-blue_cobalt-blue border-g-md-l w-100 h-100\">\n        <div class=\"d-flex flex-column flex-md-row bg-white align-items-center w-100 justify-content-between border-r border-b border-y-md border-ice-blue h-100\">\n            <!-- DESKTOP CARD -->\n            <div class=\"w-50 d-none d-md-block pl-6 pr-8 py-4\">\n                <div class=\"\">\n                                            <span class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" style=\"letter-spacing: 2px;\">\n                            <span>Report<\/span>\n                                                    <\/span>\n                                        <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-seller-report-2025\/\">\n                        <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">State of the Amazon Seller 2025<\/h3>                    <\/a>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-seller-report-2025\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n            <!-- IMAGE -->\n            <div class=\"featured-resource-image w-100 mw-md-50 position-relative h-300px\">\n                <a href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-seller-report-2025\/\" class=\"stretched-link\">\n                    <img decoding=\"async\"\n    src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/jsc-sotas-2025-resource-thumbnail-1140x637.jpg\"\n    data-src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/jsc-sotas-2025-resource-thumbnail-1140x637.jpg\"\n    data-srcset=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/jsc-sotas-2025-resource-thumbnail-285x159.jpg 285w, https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/02\/jsc-sotas-2025-resource-thumbnail-1140x637.jpg 570w\"\n    sizes=\"(min-width:992px) 285px, 570px\"\n    width=\"570\"\n    height=\"321\"\n    alt=\"State of the Amazon Seller 2025\"\n    class=\"h-100 w-100 object-fit-cover no-lazy\"\n>\n                <\/a>\n            <\/div>\n            <!-- MOBILE CARD -->\n            <div class=\"w-100 d-flex d-md-none flex-grow-1 py-6 pl-4 pr-8 border-width-4px border-width-md-0 border-gv-blue_cobalt-blue border-g-l border-g-radius-0\">\n                <div class=\"d-flex flex-column align-items-end\">\n                    <div>\n                                                    <a class=\"d-inline-flex mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/content-type\/reports\/\" style=\"letter-spacing: 2px;\">\n                                <span>Report<\/span>\n                                                            <\/a>\n                                                <a class=\"text-black text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-seller-report-2025\/\">\n                            <h3 class=\"h5 h4-lg mt-0 font-weight-boldest line-height-1_25 pr-md-0\">State of the Amazon Seller 2025<\/h3>                        <\/a>\n                    <\/div>\n                    <a class=\"text-blue mt-2 mb-0 mr-auto font-size-16px font-weight-semibold d-flex align-items-center text-decoration-none\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-seller-report-2025\/\">\n                        Read more\n                        <i class=\"material-icons pl-3\">arrow_forward<\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n                                    <\/div>\n                                                                                                                                                    <\/div>\n                    <\/div>\n                    <div class=\"glide__controls--bottom d-flex mt-4 mt-md-6\">\n                                                    <div class=\"glide__bullets justify-content-start justify-content-md-center align-items-center\" data-glide-el=\"controls[nav]\">\n                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=0\"><\/button>\n                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=1\"><\/button>\n                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=2\"><\/button>\n                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=3\"><\/button>\n                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=4\"><\/button>\n                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=5\"><\/button>\n                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=6\"><\/button>\n                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=7\"><\/button>\n                                                            <\/div>\n                                                <div class=\"d-flex d-md-none justify-content-end mb-3\" data-glide-el=\"controls\">\n                            <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white\" data-glide-dir=\"&lt;\">chevron_left<\/button>\n                            <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white ml-4\" data-glide-dir=\"&gt;\">chevron_right<\/button>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wolf-block content-011 py-12 mb-6\" id=\"block_89402e2ad2bd933c3cd1f23a57e16061\">\n  <section class=\"js-block-about-the-report container py-0 my-0\">\n    <div class=\"row justify-content-center\">\n      <div class=\"js-block-about-the-report-heading col-12 text-center\">\n        <h2 class=\"mt-0 mb-12 js-h2\">About the Report<\/h2>\n      <\/div>\n    <\/div>\n    <div class=\"row\">\n                    <div class=\"col-12 col-md-6 order-1\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Methodology<\/h4>\n                    <div><p>Analysis and findings included in this report are based on Amazon advertising data for Q1 &#8211; Q3 2024 from Jungle Scout Cobalt. Data represents the U.S. marketplace and includes 2,000+ distinct brands and 90,000+ unique advertising campaigns from large ecommerce enterprises. Trends reflect data for PPC campaigns within the Beauty &amp; Personal Care category only.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-2\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Using the data<\/h4>\n                    <div><p>We encourage you to share, reference and publish this report\u2019s findings with attribution to \u201cJungle Scout Cobalt\u201d and a link to this page.<\/p>\n<p>For more information, specific data requests, media assets, or to reach the report&#8217;s authors, please contact us at <a href=\"mailto:press@junglescout.com\">press@junglescout.com<\/a>.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-3 order-md-1\">\n                <div>\n                <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for Sellers &amp; SMBs<\/h4>\n                <div><p><a href=\"https:\/\/www.junglescout.com\/pricing\/\">Jungle Scout<\/a> is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-4\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for Brands &amp; Retailers<\/h4>\n                    <div><p><a href=\"https:\/\/www.junglescout.com\/enterprise\/why-cobalt\/\">Jungle Scout Cobalt<\/a> empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.<\/p>\n<p><a href=\"https:\/\/www.junglescout.com\/enterprise\/cobalt-data-cloud\/\">Jungle Scout Data Cloud<\/a> gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout\u2019s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n              <\/div>\n  <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":81,"featured_media":169850,"parent":111635,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-5.blade.php","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[1434],"content-type":[1413],"topic":[17710,17762],"feature":[],"product":[],"seller-activity-pain-point":[],"persona":[],"customer-type":[],"data":[],"other-tag":[],"business-model":[],"platform":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Advertising Trends: Beauty &amp; 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