{"id":169203,"date":"2024-09-18T08:27:12","date_gmt":"2024-09-18T13:27:12","guid":{"rendered":"https:\/\/live-junglescout.pantheonsite.io\/?post_type=article&p=169203"},"modified":"2025-11-14T07:46:27","modified_gmt":"2025-11-14T12:46:27","slug":"amazon-seller-holiday-prep","status":"publish","type":"article","link":"https:\/\/www.junglescout.com\/resources\/articles\/amazon-seller-holiday-prep\/","title":{"rendered":"8 Steps to Prepare Your Amazon Business for the Holiday Season"},"content":{"rendered":"\n

And just like that, the holiday shopping rush is right around the corner. From Halloween to New Year’s (including Thanksgiving, Black Friday, Cyber Monday,<\/a> Hanukkah, Christmas, Kwanzaa, Boxing Day, etc.), consumers are online, buying gifts, and spending more money than any other time of the year. The holidays can be a windfall for ecommerce sellers. So is your Amazon business prepared<\/a>? <\/p>\n\n\n\n

At the time of writing, you only have about three months to be fully prepared for the surge of gift-hunting customers – so you still have plenty of time to work on launching a new product or order more inventory<\/a> for your current products. <\/p>\n\n\n\n

2024 Holiday Peak FBA Fulfillment Fee Update: <\/strong>Amazon announced in Seller Central <\/a>that there will be a Holiday Peak Fulfillment Fee for Fulfillment by Amazon orders from October 15, 2024, to January 14, 2025. Please check out our FBA fees<\/a> article to learn more about the fee increase. <\/p>\n\n\n\n

1. Optimize your listings <\/h2>\n\n\n\n

To prepare for the increased traffic on Amazon during Q4 and the holidays, a critical step to take is to ensure all of your listings are optimized<\/a> for search and conversions — especially for holiday-related terms. You want customers to find your listings, but you also want them to convert. <\/p>\n\n\n\n

Here’s what you can do to prepare your listings:<\/p>\n\n\n\n