{"id":166430,"date":"2024-07-24T10:13:29","date_gmt":"2024-07-24T15:13:29","guid":{"rendered":"https:\/\/www.junglescout.com\/?page_id=166430"},"modified":"2024-07-31T09:36:42","modified_gmt":"2024-07-31T14:36:42","slug":"amazon-prime-day-report-2024","status":"publish","type":"page","link":"https:\/\/www.junglescout.com\/resources\/reports\/amazon-prime-day-report-2024\/","title":{"rendered":"Amazon&#8217;s Biggest Sales Events: Stats &amp; Strategies for Prime Day, Black Friday, &amp; Cyber Monday"},"content":{"rendered":"<style type=\"text\/css\">          .background-13 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/hero_background_img_1440-1-scaled.jpg');\n        background-size: cover;        background-position: center center;        background-repeat: no-repeat;                }\n      <\/style>  <div  id=\"prime_day_report_2024_hero\" class=\"background-13\" id=\"prime_day_report_2024_hero\" >\n    \n      <section class=\"brands-section mb-0 container\" >\n        \n<div class='my-6 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-7 col-lg-6 col-xl-6' style='text-align: left'>\n\n<p class=\"text-white has-white-color has-text-color\">REPORT<\/p>\n\n\n<h1 class='text-white font-weight-boldest line-height-1_2 mb-4 font-size-40 wp-block-js-block-heading' style='text-align: left;color: #ffffff'>Amazon&#8217;s Biggest Sales Events: Stats &amp; Strategies for Prime Day, Black Friday, &amp; Cyber Monday<\/h1>\n\n\n<p class=\"text-white has-white-color has-text-color has-link-color wp-elements-f2138f9d54627036814be4b100628b0d\">In 2024, the ever-expanding influence of Amazon means Prime Day and holiday sales events are bigger than ever, creating unbridled opportunities for thousands of brands. Explore product pricing trends and tactics implemented by successful brands to seize these opportunities. Gain insights to inform winning strategies for future Amazon sales events, including Prime Day, Big Deals Day, and the holiday shopping season.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_c9acafb76af01ebbf331442daf091b14\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/hero_img_Cover_1440.png\" alt=\"\" width=\"587\" height=\"459\" >\n        <\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-5 col-lg-6 col-xl-6' style='text-align: left'>\n  <div   class=\"wolf-block contact-form-block w-100 mw-600 p-12 bg-white\"  style=\";box-shadow: 0 0 20px 0 rgba(0, 0, 0, 0.1); z-index: 1;\">\n    \n<h5 class='text-center mt-0 mb-6 wp-block-js-block-heading' style='text-align: left'>Access the report<\/h5>\n\n<div class=\"wolf-block content-034-block contact-form-block\" id=\"block_27d1478eeb68498e0758d1fc0eeac76c\">\n    <form id=\"1013\" data-event-lead-type=\"smb-lead\" data-marketo-form-id=\"1013\" data-segment-form-type=\"Content Download\" data-segment-form-name=\"PDF - Prime Day Report 2024\" data-redirect=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-prime-day-report-2024-pdf%20\" autocomplete=\"on\" novalidate>\n        <div class=\"form-v2-initial text-black\">\n            \n                                        \n                            <div class=\"row\">\n    <div class=\"col-12\">\n                                <div class=\"form-group\" firstName>\n                <label for=\"firstName\">\n                    First Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                           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organization type.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" annualRevenueSMB>\n                <label for=\"annualRevenueSMB\">\n                    Annual Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"annualRevenueSMB\"\n                            name=\"annualRevenueSMB\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"$1 - 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class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"Annual_Corporate_Revenue__c\"\n                            name=\"Annual_Corporate_Revenue__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"Under $10M\">\n                                    Under $10M\n                                <\/option>\n                                                                                            <option value=\"$10M - $25M\">\n                               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You can unsubscribe at any time by clicking on the link at the bottom of our emails.<\/p>\n        <\/div>\n        <div class=\"form-group mb-0 mt-8\">\n            <button type=\"submit\" class=\"js-btn js-btn-black d-block w-100 mw-300\" >Download now<\/button>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"form-api-error-container pb-1 form-group d-none\">\n  <div class=\"border border-error-red bg-light-red-2 p-4 rounded\"><\/div>\n<\/div>\n\n                    <\/div>\n\n            <\/form>\n<\/div>\n\n  <\/div>\n\n  \n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"wolf-block text-center\"  >\n    \n\n<div class=\"wolf-block content-004 mt-4\" id=\"block_0b53a14cbc03891d0b3f23276cdd206e\">\n    <section class=\"container mb-0 py-0\">\n                    <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"content-004-heading h2 text-black mt-4 mb-24 text-center my-14\">Key Insights\n<\/h2>                <\/div>\n            <\/div>\n                <div class=\"row text-center\">\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy  mx-n8 mw-100 mw-sm-75 mw-md-100\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/key-insight-1-1440-1.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black  mx-n8\">\n                        <p><strong>Prime Day discounts came earlier this year.<\/strong> Across 13 Amazon categories, just 5 experienced their lowest average sale prices during Prime Day, while a majority saw the lowest prices in the days leading up to the event. This differs greatly from last year\u2019s Prime Day, where all 13 categories had their lowest prices on the last day of the sale.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy  mx-n8 mw-100 mw-sm-75 mw-md-100\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/key-insight-2-1440-1.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black  mx-n8\">\n                        <p><strong>When Amazon expands sales events, pricing trends shift accordingly.<\/strong> In 2023, the biggest deals of its weeklong Black Friday and Cyber Monday event generally occurred on the day before each retail holiday, with discounts averaging 13% off on the day before Black Friday and on the day before Cyber Monday, compared to 5% and 3% on the actual holidays, respectively.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy  mx-n8 mw-100 mw-sm-75 mw-md-100\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/key-insight-3-1440-1.png\" width=\"554\" height=\"308\" alt=\"\">\n                                        <div class=\"mt-6 text-black  mx-n8\">\n                        <p><strong>Discounts are growing for Amazon\u2019s fall Prime event.<\/strong> In 2023, the Big Deal Days event experienced bigger discounts \u2013 in some cases, doubling from the previous year. The Appliances category saw an average price drop of nearly 30%, up from 18% the previous year.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n  <\/div>\n\n  \n\n<div class=\"wolf-block content-043-block has-glide pt-8 pb-12 py-lg-16 pt-xl-20 pb-xl-16\" id=\"block_70d2d256a09293247e5eea19cd76ec9a\">\n    <div class=\"container\">\n        <div class=\"row align-items-center\">\n                                                                                                                        <div class=\"col-12 col-lg-6 col-xl-5 \">\n                            <!-- EYEBROW -->\n                                                        <!-- EYEBROW - END -->\n\n                            <!-- HEADING -->\n                            <h2 class=\"h1 text-black\">What&#8217;s inside:<\/h2>                            <!-- HEADING - END -->\n\n                            <!-- CONTENT -->\n                                                            <div class=\"mt-4 text-black\">\n                                    <ul>\n<li class=\"margin-b-2\">How Prime Day 2024 stacks up to past events, plus sales and revenue data from some of the most popular brands and products, including Caraway, Dyson, and YETI<\/li>\n<li class=\"margin-b-2\">Category pricing trends around Prime Days, Black Friday and Cyber Monday from the past three years, and daily price data for some of the best-selling products on Amazon<\/li>\n<li class=\"margin-b-2\">Tips for brands, retailers, and sellers that tap into the twofold potential of these events to immediately boost sales and foster sustained success, growth and customer loyalty<\/li>\n<\/ul>\n\n                                <\/div>\n                                                        <!-- CONTENT - END -->\n\n                            <!-- INNER BLOCKS -->\n                            <div class=\"acf-innerblocks-container\">\n<a target='_self' class='js-btn js-btn-orange-gradient' href='#prime_day_report_2024_hero'>Download now<\/a>\n<\/div>\n                            <!-- INNER BLOCKS - END -->\n                        <\/div>\n                                                                                <div class=\"col-12 col-lg-6 col-xl-7 mt-8 mt-md-12 mt-lg-0\">\n                                                            <div class=\"glide d-flex flex-column mt-md-n8\">\n                                    <div class=\"d-none d-md-flex justify-content-end px-4 mb-3\" data-glide-el=\"controls\">\n                                        <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white\" data-glide-dir=\"&lt;\">chevron_left<\/button>\n                                        <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white ml-4\" data-glide-dir=\"&gt;\">chevron_right<\/button>\n                                    <\/div>\n                         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               <div class=\"glide__controls--bottom d-flex mt-4 mt-md-6\">\n                                                                                    <div class=\"glide__bullets justify-content-start justify-content-md-center align-items-center\" data-glide-el=\"controls[nav]\">\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=0\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=1\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=2\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=3\"><\/button>\n                                              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class=\"js-block-about-the-report container py-0 my-0\">\n    <div class=\"row justify-content-center\">\n      <div class=\"js-block-about-the-report-heading col-12 text-center\">\n        <h2 class=\"mt-0 mb-12 js-h2\">About the report<\/h2>\n      <\/div>\n    <\/div>\n    <div class=\"row\">\n                    <div class=\"col-12 col-md-6 order-1\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Methodology<\/h4>\n                    <div><p>Findings in this report are based on analysis of Jungle Scout data collected at the category level from July 2021 through July 2024, and at a product level from March 2023 through March 2024 in the U.S. marketplace. At the category level, it includes analysis of daily average product prices from 13 of Amazon\u2019s product categories. At the product level, insights are based on an analysis of daily pricing data for 100 best-selling products on Amazon across 19 popular categories, with data examples from five of those products. Data on best-selling brands and products was sourced from Jungle Scout Cobalt, and reflects the specified date ranges for each sales event.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-2\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Using the data<\/h4>\n                    <div><p>We invite you to explore Jungle Scout&#8217;s Amazon&#8217;s Biggest Sales Events report, and to share, reference, and publish the findings with attribution to \u201cJungle Scout\u201d and a link to this page.<\/p>\n<p>For more information, specific data requests, media assets, or to reach the report&#8217;s authors, please contact us at <a href=\"mailto:press@junglescout.com\">press@junglescout.com<\/a>.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-3 order-md-1\">\n                <div>\n                <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for Sellers &amp; SMBs<\/h4>\n                <div><p><a href=\"https:\/\/www.junglescout.com\/pricing\/\">Jungle Scout<\/a> is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-4\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for Brands &amp; Retailers<\/h4>\n                    <div><p><a href=\"https:\/\/www.junglescout.com\/enterprise\/why-cobalt\/\">Jungle Scout Cobalt<\/a> empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.<\/p>\n<p><a href=\"https:\/\/www.junglescout.com\/enterprise\/cobalt-data-cloud\/\">Jungle Scout Data Cloud<\/a> gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout\u2019s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n              <\/div>\n  <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":81,"featured_media":166503,"parent":111635,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-5.blade.php","meta":{"_acf_changed":true,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[1434],"content-type":[1413],"topic":[],"feature":[],"product":[],"seller-activity-pain-point":[],"persona":[],"customer-type":[],"data":[],"other-tag":[],"business-model":[],"platform":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon&#039;s Biggest Sales Events: Stats &amp; 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