{"id":165269,"date":"2024-07-02T14:36:37","date_gmt":"2024-07-02T19:36:37","guid":{"rendered":"https:\/\/www.junglescout.com\/?page_id=165269"},"modified":"2024-07-09T06:11:07","modified_gmt":"2024-07-09T11:11:07","slug":"consumer-trends-2024-q2","status":"publish","type":"page","link":"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2024-q2\/","title":{"rendered":"2024 Q2 Consumer Trends Report"},"content":{"rendered":"<style type=\"text\/css\">          .background-13 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/hero_background_img_1440-scaled.jpg');\n        background-size: cover;        background-position: center center;        background-repeat: no-repeat;                }\n      <\/style>  <div  id=\"ctr_q2_2024_hero\" class=\"background-13\" id=\"ctr_q2_2024_hero\" >\n    \n      <section class=\"brands-section mb-0 container\" >\n        \n<div class='my-6 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-7 col-lg-6 col-xl-6' style='text-align: left'>\n\n<p class=\"text-black has-black-color has-text-color\">Consumer Trends Report | Q2 2024<\/p>\n\n\n<h1 class='text-black font-weight-boldest line-height-1_2 mb-4 font-size-40 wp-block-js-block-heading' style='text-align: left;color: #ffffff'>Quarterly Changes in Consumer Behavior<\/h1>\n\n\n<p class=\"text-black has-black-color has-text-color has-link-color wp-elements-944b8c4e428d758783ef52966893f098\">Explore the latest spending and ecommerce trends in this quarterly study of 1,000 U.S. consumers. This report reveals consumer priorities in the second quarter of 2024 and the factors influencing purchase decisions across online and brick-and-mortar channels.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_57358b584b230f326aec3565bd07b370\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/hero_img_CTR_Cover_1440.png\" alt=\"\" width=\"794\" height=\"624\" >\n        <\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-5 col-lg-6 col-xl-6' style='text-align: left'>\n  <div   class=\"wolf-block contact-form-block w-100 mw-600 p-12 bg-white\"  style=\";box-shadow: 0 0 20px 0 rgba(0, 0, 0, 0.1); z-index: 1;\">\n    \n<h5 class='text-center mt-0 mb-6 wp-block-js-block-heading' style='text-align: left'>Access the report<\/h5>\n\n<div class=\"wolf-block content-034-block contact-form-block\" id=\"block_380c10d35a57de3fb9384282427e0e2a\">\n    <form id=\"1013\" data-event-lead-type=\"smb-lead\" data-marketo-form-id=\"1013\" data-segment-form-type=\"Content Download\" data-segment-form-name=\"PDF - Consumer Trends Report 2024 Q2\" data-redirect=\"https:\/\/www.junglescout.com\/resources\/reports\/consumer-trends-2024-q2-pdf%20\" autocomplete=\"on\" novalidate>\n        <div class=\"form-v2-initial text-black\">\n            \n                                        \n                            <div class=\"row\">\n    <div class=\"col-12\">\n                                <div class=\"form-group\" firstName>\n                <label for=\"firstName\">\n                    First Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"firstName\"\n                            name=\"firstName\"\n                            placeholder=\"Please enter your first name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your first name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" lastName>\n                <label for=\"lastName\">\n                    Last Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"lastName\"\n                            name=\"lastName\"\n                            placeholder=\"Please enter your last name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your last name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" email>\n                <label for=\"email\">\n                    Work Email Address\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"email\"\n                            name=\"email\"\n                            placeholder=\"Please enter your company email address\"\n                            type=\"email\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your email address.<\/div>\n            <\/div>\n                                <div class=\"form-group\" Organization_Type__c>\n                <label for=\"Organization_Type__c\">\n                    Organization Type\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select organization type...\"\n                            id=\"Organization_Type__c\"\n                            name=\"Organization_Type__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select organization type&#8230;<\/option>\n                                                                                            <option value=\"Brand\">\n                                    Brand\n                                <\/option>\n                                                                                            <option value=\"Retailer\">\n                                    Retailer\n                                <\/option>\n                                                                                            <option value=\"Agency\">\n                                    Agency\n                                <\/option>\n                                                                                            <option value=\"Financial Services\">\n                                    Financial Services\n                                <\/option>\n                                                                                            <option value=\"Software Provider\">\n                                    Software Provider\n                                <\/option>\n                                                                                            <option value=\"Journalist\">\n                                    Journalist\n                                <\/option>\n                                                                                            <option value=\"Student\">\n                                    Student\n                                <\/option>\n                                                                                            <option value=\"Other\">\n                                    Other\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your organization type.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" annualRevenueSMB>\n                <label for=\"annualRevenueSMB\">\n                    Annual Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"annualRevenueSMB\"\n                            name=\"annualRevenueSMB\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"$1 - $49,999\">\n                                    $1 &#8211; $49,999\n                                <\/option>\n                                                                                            <option value=\"$50,000 - $99,999\">\n                                    $50,000 &#8211; $99,999\n                                <\/option>\n                                                                                            <option value=\"$100,000 - $499,999\">\n                                    $100,000 &#8211; $499,999\n                                <\/option>\n                                                                                            <option value=\"$500,000 - $999,999\">\n                                    $500,000 &#8211; $999,999\n                                <\/option>\n                                                                                            <option value=\"$1,000,000 - $1,999,999\">\n                                    $1,000,000 &#8211; $1,999,999\n                                <\/option>\n                                                                                            <option value=\"$2,000,000 - $4,999,999\">\n                                    $2,000,000 &#8211; $4,999,999\n                                <\/option>\n                                                                                            <option value=\"$5M+\">\n                                    $5M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual revenue.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" Annual_Corporate_Revenue__c>\n                <label for=\"Annual_Corporate_Revenue__c\">\n                    Annual Corporate Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"Annual_Corporate_Revenue__c\"\n                            name=\"Annual_Corporate_Revenue__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"Under $10M\">\n                                    Under $10M\n                                <\/option>\n                                                                                            <option value=\"$10M - $25M\">\n                                    $10M &#8211; $25M\n                                <\/option>\n                                                                                            <option value=\"$25M - $50M\">\n                                    $25M &#8211; $50M\n                                <\/option>\n                                                                                            <option value=\"$50M - $100M\">\n                                    $50M &#8211; $100M\n                                <\/option>\n                                                                                            <option value=\"$100M - $500M\">\n                                    $100M &#8211; $500M\n                                <\/option>\n                                                                                            <option value=\"$500M+\">\n                                    $500M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual corporate revenue.<\/div>\n            <\/div>\n                <div class=\"form-group\">\n            <p class=\"font-size-12px\">* Required information<\/p>\n            <p class=\"mb-0 font-size-8px\">By submitting this form, you agree to receive promotional messages from Jungle Scout about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.<\/p>\n        <\/div>\n        <div class=\"form-group mb-0 mt-8\">\n            <button type=\"submit\" class=\"js-btn js-btn-black d-block w-100 mw-300\" >Download now<\/button>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"form-api-error-container pb-1 form-group d-none\">\n  <div class=\"border border-error-red bg-light-red-2 p-4 rounded\"><\/div>\n<\/div>\n\n                    <\/div>\n\n            <\/form>\n<\/div>\n\n  <\/div>\n\n  \n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n  <div   class=\"wolf-block text-center\"  >\n    \n\n<div class=\"wolf-block content-004 mt-4\" id=\"block_8e955848b4d9841ea22b6a9df81204ec\">\n    <section class=\"container mb-0 py-0\">\n                    <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"content-004-heading h2 text-black mt-4 mb-24 text-center my-14\">Key Insights\n<\/h2>                <\/div>\n            <\/div>\n                <div class=\"row text-center\">\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy  mx-n8 mw-100 mw-sm-75 mw-md-100\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/key-insight-1-1440.png\" width=\"738\" height=\"410\" alt=\"\">\n                                        <div class=\"mt-6 text-black  mx-n8\">\n                        <p>\u201cSocial shopping\u201d is rapidly changing the way people browse and shop online. <strong>The number of consumers likely to buy a product directly from a social channel increased nearly 30% this quarter.<\/strong> Shoppers rank social media advertising as the second-most influential type of online ad content.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy  mx-n8 mw-100 mw-sm-75 mw-md-100\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/key-insight-2-1440.png\" width=\"738\" height=\"410\" alt=\"\">\n                                        <div class=\"mt-6 text-black  mx-n8\">\n                        <p>Inflation and the economy are affecting Millennials more than any other generation of shoppers. <strong>Nearly 90% say their spending has been impacted by rising costs; three-fourths are worried about their finances; and more than half have unstable income.<\/strong><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy  mx-n8 mw-100 mw-sm-75 mw-md-100\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/key-insight-3-1440.png\" width=\"738\" height=\"410\" alt=\"\">\n                                        <div class=\"mt-6 text-black  mx-n8\">\n                        <p>Homeownership greatly influences shopping and spending. <strong>20% more renters than homeowners are worried about their finances, and 13% more renters have cut back online spending compared to homeowners.<\/strong><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n  <\/div>\n\n  \n\n<div class=\"wolf-block content-043-block has-glide pt-8 pb-12 py-lg-16 pt-xl-20 pb-xl-16\" id=\"block_f67d984a046c8715109938bc47c10cdd\">\n    <div class=\"container\">\n        <div class=\"row align-items-center\">\n                                                                                                                        <div class=\"col-12 col-lg-6 col-xl-5 \">\n                            <!-- EYEBROW -->\n                                                        <!-- EYEBROW - END -->\n\n                            <!-- HEADING -->\n                            <h2 class=\"h1 text-black\">What&#8217;s inside this free report:<\/h2>                            <!-- HEADING - END -->\n\n                            <!-- CONTENT -->\n                                                            <div class=\"mt-4 text-black\">\n                                    <ul>\n<li class=\"margin-b-2\">Where, when, and how people are shopping, what they\u2019re buying, and what\u2019s influencing their choices. Fine-tune your marketing and product strategies to align with consumer demand.<\/li>\n<li class=\"margin-b-2\">Insights on generational differences in shopping behavior and spending patterns. Understand \u2013 and target \u2013 your ideal customers better.<\/li>\n<li class=\"margin-b-2\">Data on consumer advertising preferences, including how different groups respond to various online ad types. See which are most likely to convert your audience and adjust your strategies accordingly.<\/li>\n<\/ul>\n\n                                <\/div>\n                                                        <!-- CONTENT - END -->\n\n                            <!-- INNER BLOCKS -->\n                            <div class=\"acf-innerblocks-container\">\n<a target='_self' class='js-btn js-btn-orange-gradient' href='#ctr_q2_2024_hero'>Download the report<\/a>\n<\/div>\n                            <!-- INNER BLOCKS - END -->\n                        <\/div>\n                                                                                <div class=\"col-12 col-lg-6 col-xl-7 mt-8 mt-md-12 mt-lg-0\">\n                                                            <div class=\"glide d-flex flex-column mt-md-n8\">\n                                    <div class=\"d-none d-md-flex justify-content-end px-4 mb-3\" data-glide-el=\"controls\">\n                                        <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white\" data-glide-dir=\"&lt;\">chevron_left<\/button>\n                                        <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white ml-4\" data-glide-dir=\"&gt;\">chevron_right<\/button>\n                                    <\/div>\n                                    <div class=\"glide__track d-inline-flex\" data-glide-el=\"track\">\n                                        <div class=\"glide__slides d-flex\">\n                                                                                                                                                                                            <div class=\"d-flex glide__slide flex-shrink-0 py-0 align-items-center\">\n                                                        <img loading=\"lazy\" decoding=\"async\"\n                                                            src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/slider-img-001.png\"\n                                                            alt=\"\"\n                                                            width=\"1366\"\n                                                            height=\"1053\"\n                                                        >\n                                                    <\/div>\n                                                                                                                                                                                                                                                    <div class=\"d-flex glide__slide flex-shrink-0 py-0 align-items-center\">\n                                                        <img loading=\"lazy\" decoding=\"async\"\n                                                            src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/slider-img-002.png\"\n 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                                      width=\"1366\"\n                                                            height=\"1053\"\n                                                        >\n                                                    <\/div>\n                                                                                                                                                                                                                                                    <div class=\"d-flex glide__slide flex-shrink-0 py-0 align-items-center\">\n                                                        <img loading=\"lazy\" decoding=\"async\"\n                                                            src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/07\/slider-img-004.png\"\n                                                            alt=\"\"\n                                                            width=\"1366\"\n                                                            height=\"1053\"\n                                                        >\n                                                    <\/div>\n                                                                                                                                                                                        <\/div>\n                                    <\/div>\n                                    <div class=\"glide__controls--bottom d-flex mt-4 mt-md-6\">\n                                                                                    <div class=\"glide__bullets justify-content-start justify-content-md-center align-items-center\" data-glide-el=\"controls[nav]\">\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=0\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=1\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=2\"><\/button>\n                                                                                                    <button class=\"glide__bullet\" data-glide-dir=\"=3\"><\/button>\n                                                                                            <\/div>\n                                                                                <div class=\"d-flex d-md-none justify-content-end mb-3\" data-glide-el=\"controls\">\n                                            <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white\" data-glide-dir=\"&lt;\">chevron_left<\/button>\n                                            <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white ml-4\" data-glide-dir=\"&gt;\">chevron_right<\/button>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                                                        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wolf-block content-011 py-12 mb-6\" id=\"block_81f8e9da67b7e5696a6ba09aaa1f9ee2\">\n  <section class=\"js-block-about-the-report container py-0 my-0\">\n    <div class=\"row justify-content-center\">\n      <div class=\"js-block-about-the-report-heading col-12 text-center\">\n        <h2 class=\"mt-0 mb-12 js-h2\">About the report<\/h2>\n      <\/div>\n    <\/div>\n    <div class=\"row\">\n                    <div class=\"col-12 col-md-6 order-1\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Methodology<\/h4>\n                    <div><p>Jungle Scout conducted an anonymous survey between May 31, 2024 and June 2, 2024, among 1,000 U.S. consumers about their buying preferences and behaviors. Respondents represented 50 U.S. states, all genders, and ages 18 to 75+, as well as various employment types and income levels. Amazon market trends data was gathered using Jungle Scout\u2019s market intelligence tools. Read the full report for more details.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-2\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Using the data<\/h4>\n                    <div><p>We invite you to explore Jungle Scout\u2019s Q2 2024 Consumer Trends Report, and to share, reference, and publish the findings with attribution to \u201cJungle Scout\u201d and a link to this page.<\/p>\n<p>For more information, specific data requests, media assets, or to reach the report&#8217;s authors, please contact us at <a href=\"mailto:press@junglescout.com\">press@junglescout.com<\/a>.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-3 order-md-1\">\n                <div>\n                <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for Sellers &amp; SMBs<\/h4>\n                <div><p><a href=\"https:\/\/www.junglescout.com\/pricing\/\">Jungle Scout<\/a> is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-4\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for Brands &amp; Retailers<\/h4>\n                    <div><p><a href=\"https:\/\/www.junglescout.com\/enterprise\/why-cobalt\/\">Jungle Scout Cobalt<\/a> empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.<\/p>\n<p><a href=\"https:\/\/www.junglescout.com\/enterprise\/cobalt-data-cloud\/\">Jungle Scout Data Cloud<\/a> gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout\u2019s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n              <\/div>\n  <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":81,"featured_media":165344,"parent":111635,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-5.blade.php","meta":{"_acf_changed":true,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[1434,1609],"content-type":[1413],"topic":[1449],"feature":[],"product":[],"seller-activity-pain-point":[],"persona":[],"customer-type":[],"data":[],"other-tag":[],"business-model":[],"platform":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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