If you’re an Amazon seller or want to become one, here are some Amazon statistics you should know:<\/p>\n\n\n\n
1. Amazon owns the largest piece of the pie for ecommerce sales.<\/strong><\/h2>\n\n\n\nWhen it comes to online sales, Amazon is a mammoth. Amazon accounted for 37.6% of the U.S. ecommerce market<\/a> in 2023, followed by:<\/p>\n\n\n\n\n- Walmart (6.4%)<\/li>\n\n\n\n
- Apple (3.6%)<\/li>\n\n\n\n
- eBay (3%)<\/li>\n\n\n\n
- Target (1.9%)<\/li>\n<\/ul>\n\n\n\n
2. Amazon’s average daily sales revenue: $1.6 billion. <\/strong><\/h2>\n\n\n\nThat accounts for Amazon’s total revenue of a whopping $575 billion<\/a> in 2023, up from $514 million the year prior. Scattered over 365 days, that comes out to just under $1.6 billion. <\/p>\n\n\n\n3. <\/strong>56% of consumers<\/strong><\/a> start their product searches on Amazon.<\/strong><\/h2>\n\n\n\nAccording to Jungle Scout’s most recent Consumer Trends Report<\/a>, Amazon is the most popular search destination for consumers, above search engines (42%), Walmart (29%), YouTube (13%), and Facebook (10%). <\/p>\n\n\n\n ![\"\"](\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-3.40.26%E2%80%AFPM-e1718404870109.png\")
\n <\/figure>\n\n\n\nREAD MORE | <\/strong>Jungle Scout’s survey of 1,000 highlights the current state of ecommerce<\/a><\/p>\n\n\n\n4. Most of Amazon’s sales come from independent sellers<\/strong><\/h2>\n\n\n\nA majority of the products sold on Amazon are sold by independent sellers. According to Amazon<\/a>, more than 60% of all Amazon sales in come from third-party sellers, the majority of which represent small- to medium-sized businesses. Independent seller averaged more than $250,000 <\/a>in annual sales.<\/p>\n\n\n\n5. The majority of Amazon sellers are 3P sellers.<\/strong><\/h2>\n\n\n\nAccording to Jungle Scout’s 2024 State of the Amazon Seller<\/a> report, 68% of Amazon sellers are third-party (3P) sellers<\/strong>, which means they sell on Amazon’s platform and use Seller Central. First-party (1P) sellers are vendors who sell directly to <\/em>Amazon and utilize Vendor Central.<\/p>\n\n\n\nREAD MORE | <\/strong>Amazon 1P vs 3P: Differences, Pros & Cons for Sellers<\/a><\/p>\n\n\n\n6. It doesn’t take long to turn a profit selling on Amazon.<\/strong><\/h2>\n\n\n\nAccording to our research<\/a>, 58% of Amazon sellers are profitable within a year of launching their business. In addition, 19% of small business sellers surpassed $10,000 in average monthly sales.<\/strong><\/p>\n\n\n\nREAD MORE | <\/strong>How Much Do Amazon Sellers Make?<\/a><\/p>\n\n\n\n \n \n \n ![\"\"](\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/hero-img-001@2x.webp\")
\n <\/div>\n \n \n REPORT<\/p>\n
See what nearly 2,000 Amazon businesses say about selling on Amazon in 2024.<\/h2>\n Get the insights<\/a> <\/div>\n <\/div>\n <\/div>\n <\/section>\n<\/div>\n\n\n\n7. Third-party sellers in the U.S. sold over 8,600 products per minute on Amazon last year.<\/strong><\/h2>\n\n\n\nIn 2023, third-party sellers in the U.S. sold more than 4.5 billion items — that’s 8,600 items every minute<\/a>!<\/p>\n\n\n\n8. 82% of sellers use <\/strong>Amazon FBA<\/strong><\/a> as their fulfillment method.<\/strong><\/h2>\n\n\n\nAmazon FBA<\/a> is the most popular fulfillment method for third-party sellers; 54% of sellers<\/a> create their own product and brand with the private label<\/a> model.<\/p>\n\n\n\nREAD MORE | <\/strong>How to Sell on Amazon FBA<\/a><\/p>\n\n\n\n9. Home & Kitchen is the most popular Amazon product category among SMB sellers.<\/strong><\/h2>\n\n\n\n35% of SMB Amazon sellers<\/a> sell in the Home & Kitchen category, due to ease of manufacturing, durability during delivery, and minimal category restrictions. The next most popular categories for sellers are:<\/p>\n\n\n\n\n- Beauty and Personal care (26%)<\/li>\n\n\n\n
- Clothing, Shoes, & Jewelry (20%)<\/li>\n<\/ul>\n\n\n\n
The top category for enterprise sellers is Appliances.<\/p>\n\n\n\n
READ MORE | <\/strong>The Top Amazon Product Categories in 2024<\/a> <\/p>\n\n\n\nTo see which products are trending in the Home & Kitchen category, check out a tool like Opportunity Finder<\/a> from Jungle Scout, which lets sellers find profitable products to sell on Amazon. <\/p>\n\n\n\nHere’s a look at 90-day search trends (June 2024) in the Home & Kitchen category.<\/p>\n\n\n\n ![\"\"](\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-3.52.30%E2%80%AFPM.png\")
\n <\/figure>\n\n\n\n10. Amazon Prime statistics — still growing.<\/strong><\/h2>\n\n\n\nAccording to Statista<\/a>, the number of Amazon Prime members in the U.S. will hit more than 180 million users in 2024<\/strong>. <\/p>\n\n\n\nAnd that tracks with our own research — 80% of U.S. consumers<\/a> expect free shipping on orders above a certain dollar amount and 52% of consumers <\/a>have access to an Amazon Prime account. <\/p>\n\n\n\n11. Nearly 70% of consumers plan to shop<\/a> on Amazon Prime Day.<\/strong><\/h2>\n\n\n\nSpeaking of Amazon Prime, members bought more than 375 million items <\/strong>during the company’s annual two-day sales event<\/a> in 2023. July 11 (the first day of Prime Day) was the largest sales day in Amazon’s history, the company’s CEO said<\/a>. <\/p>\n\n\n\n12. As of Q1 2024, Amazon employs over 1.5 million people worldwide.<\/strong><\/h2>\n\n\n\nAmazon’s employment has impressive global reach<\/a> — and this doesn’t even account for Amazon’s seasonal or temporary workers. Still, this represents an overall decline in employees after the figure peaked at 1.62 million in 2022.<\/p>\n\n\n\n13. Amazon Advertising earned $46.9 billion last year.<\/strong><\/h2>\n\n\n\nAmazon’s advertising revenue grew 20% from 2021 to 2022, totaling $46.9 billion dollars<\/a>. Advertising makes Amazon an enormous amount of money, and more more than ever—over twice the amount from 2020<\/strong>! However, Amazon ranks behind Google ($237.9B) and Meta ($131.9B) in terms of overall advertising revenue.<\/p>\n\n\n\n ![\"\"](\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-3.01.13%E2%80%AFPM.png\")
\n <\/figure>\n\n\n\nREAD MORE | <\/strong>Amazon 2024 Advertising Report<\/a><\/p>\n\n\n\n14. Iconic brands like Nike and Disney keep growing on Amazon<\/strong><\/h2>\n\n\n\nData from Jungle Scout’s Iconic Brands on Amazon<\/a> report show that Disney and Nike each saw 27% increases in overall Amazon revenue<\/strong> last year. Other major brands benefited from timely surges in interest. Mattel’s unit sales increased 41% (likely due to the Barbie movie) while Stanley saw a whopping 120% spike in unit sales, thanks to its viral and immense popularity on social media.<\/p>\n\n\n\nTo access more brand-level Amazon statistics, request a free demo of Jungle Scout Cobalt<\/a>.<\/em><\/p>\n\n\n\nAmazon company statistics<\/strong><\/h2>\n\n\n\nAmazon continues to impress with staggering ecommerce stats. As the mainstay of ecommerce, Amazon is securing its spot at the top, while providing third-party sellers an opportunity to join in on the victory. <\/p>\n\n\n\n
Want to be a part of these stats? See how Jungle Scout<\/a> can help you win on Amazon and ecommerce.<\/p>\n\n\n \n \nThe industry-leading Amazon seller software empowering over 1 million sellers<\/h1>\n\n \n \n \n \n\n ![\"\"](\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/01\/Article-CTA-2-Orange-Icon.svg\")
\n <\/figure>\n\n\n\nReady to start?<\/p>\n\n\n\n
Explore pricing and plans.<\/p>\n\n\nGet Started<\/a>\n <\/div>\n\n \n\n \n \n\n ![\"\"](\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/01\/purple-icon.svg\")
\n <\/figure>\n\n\n\nWant to learn more? See what Jungle Scout has to offer.<\/p>\n\n\nWhy Jungle Scout?<\/a>\n <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n <\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
- \n
- Walmart (6.4%)<\/li>\n\n\n\n
- Apple (3.6%)<\/li>\n\n\n\n
- eBay (3%)<\/li>\n\n\n\n
- Target (1.9%)<\/li>\n<\/ul>\n\n\n\n
2. Amazon’s average daily sales revenue: $1.6 billion. <\/strong><\/h2>\n\n\n\n
That accounts for Amazon’s total revenue of a whopping $575 billion<\/a> in 2023, up from $514 million the year prior. Scattered over 365 days, that comes out to just under $1.6 billion. <\/p>\n\n\n\n
3. <\/strong>56% of consumers<\/strong><\/a> start their product searches on Amazon.<\/strong><\/h2>\n\n\n\n
According to Jungle Scout’s most recent Consumer Trends Report<\/a>, Amazon is the most popular search destination for consumers, above search engines (42%), Walmart (29%), YouTube (13%), and Facebook (10%). <\/p>\n\n\n
\n \n <\/figure>\n\n\n\nREAD MORE | <\/strong>Jungle Scout’s survey of 1,000 highlights the current state of ecommerce<\/a><\/p>\n\n\n\n
4. Most of Amazon’s sales come from independent sellers<\/strong><\/h2>\n\n\n\n
A majority of the products sold on Amazon are sold by independent sellers. According to Amazon<\/a>, more than 60% of all Amazon sales in come from third-party sellers, the majority of which represent small- to medium-sized businesses. Independent seller averaged more than $250,000 <\/a>in annual sales.<\/p>\n\n\n\n
5. The majority of Amazon sellers are 3P sellers.<\/strong><\/h2>\n\n\n\n
According to Jungle Scout’s 2024 State of the Amazon Seller<\/a> report, 68% of Amazon sellers are third-party (3P) sellers<\/strong>, which means they sell on Amazon’s platform and use Seller Central. First-party (1P) sellers are vendors who sell directly to <\/em>Amazon and utilize Vendor Central.<\/p>\n\n\n\n
READ MORE | <\/strong>Amazon 1P vs 3P: Differences, Pros & Cons for Sellers<\/a><\/p>\n\n\n\n
6. It doesn’t take long to turn a profit selling on Amazon.<\/strong><\/h2>\n\n\n\n
According to our research<\/a>, 58% of Amazon sellers are profitable within a year of launching their business. In addition, 19% of small business sellers surpassed $10,000 in average monthly sales.<\/strong><\/p>\n\n\n\n
READ MORE | <\/strong>How Much Do Amazon Sellers Make?<\/a><\/p>\n\n\n
\n\n \n\n\n <\/div>\n \n\nREPORT<\/p>\n
See what nearly 2,000 Amazon businesses say about selling on Amazon in 2024.<\/h2>\n Get the insights<\/a> <\/div>\n <\/div>\n <\/div>\n <\/section>\n<\/div>\n\n\n\n
7. Third-party sellers in the U.S. sold over 8,600 products per minute on Amazon last year.<\/strong><\/h2>\n\n\n\n
In 2023, third-party sellers in the U.S. sold more than 4.5 billion items — that’s 8,600 items every minute<\/a>!<\/p>\n\n\n\n
8. 82% of sellers use <\/strong>Amazon FBA<\/strong><\/a> as their fulfillment method.<\/strong><\/h2>\n\n\n\n
Amazon FBA<\/a> is the most popular fulfillment method for third-party sellers; 54% of sellers<\/a> create their own product and brand with the private label<\/a> model.<\/p>\n\n\n\n
READ MORE | <\/strong>How to Sell on Amazon FBA<\/a><\/p>\n\n\n\n
9. Home & Kitchen is the most popular Amazon product category among SMB sellers.<\/strong><\/h2>\n\n\n\n
35% of SMB Amazon sellers<\/a> sell in the Home & Kitchen category, due to ease of manufacturing, durability during delivery, and minimal category restrictions. The next most popular categories for sellers are:<\/p>\n\n\n\n
- \n
- Beauty and Personal care (26%)<\/li>\n\n\n\n
- Clothing, Shoes, & Jewelry (20%)<\/li>\n<\/ul>\n\n\n\n
The top category for enterprise sellers is Appliances.<\/p>\n\n\n\n
READ MORE | <\/strong>The Top Amazon Product Categories in 2024<\/a> <\/p>\n\n\n\n
To see which products are trending in the Home & Kitchen category, check out a tool like Opportunity Finder<\/a> from Jungle Scout, which lets sellers find profitable products to sell on Amazon. <\/p>\n\n\n\n
Here’s a look at 90-day search trends (June 2024) in the Home & Kitchen category.<\/p>\n\n\n
\n \n <\/figure>\n\n\n\n10. Amazon Prime statistics — still growing.<\/strong><\/h2>\n\n\n\n
According to Statista<\/a>, the number of Amazon Prime members in the U.S. will hit more than 180 million users in 2024<\/strong>. <\/p>\n\n\n\n
And that tracks with our own research — 80% of U.S. consumers<\/a> expect free shipping on orders above a certain dollar amount and 52% of consumers <\/a>have access to an Amazon Prime account. <\/p>\n\n\n\n
11. Nearly 70% of consumers plan to shop<\/a> on Amazon Prime Day.<\/strong><\/h2>\n\n\n\n
Speaking of Amazon Prime, members bought more than 375 million items <\/strong>during the company’s annual two-day sales event<\/a> in 2023. July 11 (the first day of Prime Day) was the largest sales day in Amazon’s history, the company’s CEO said<\/a>. <\/p>\n\n\n\n
12. As of Q1 2024, Amazon employs over 1.5 million people worldwide.<\/strong><\/h2>\n\n\n\n
Amazon’s employment has impressive global reach<\/a> — and this doesn’t even account for Amazon’s seasonal or temporary workers. Still, this represents an overall decline in employees after the figure peaked at 1.62 million in 2022.<\/p>\n\n\n\n
13. Amazon Advertising earned $46.9 billion last year.<\/strong><\/h2>\n\n\n\n
Amazon’s advertising revenue grew 20% from 2021 to 2022, totaling $46.9 billion dollars<\/a>. Advertising makes Amazon an enormous amount of money, and more more than ever—over twice the amount from 2020<\/strong>! However, Amazon ranks behind Google ($237.9B) and Meta ($131.9B) in terms of overall advertising revenue.<\/p>\n\n\n
\n \n <\/figure>\n\n\n\nREAD MORE | <\/strong>Amazon 2024 Advertising Report<\/a><\/p>\n\n\n\n
14. Iconic brands like Nike and Disney keep growing on Amazon<\/strong><\/h2>\n\n\n\n
Data from Jungle Scout’s Iconic Brands on Amazon<\/a> report show that Disney and Nike each saw 27% increases in overall Amazon revenue<\/strong> last year. Other major brands benefited from timely surges in interest. Mattel’s unit sales increased 41% (likely due to the Barbie movie) while Stanley saw a whopping 120% spike in unit sales, thanks to its viral and immense popularity on social media.<\/p>\n\n\n\n
To access more brand-level Amazon statistics, request a free demo of Jungle Scout Cobalt<\/a>.<\/em><\/p>\n\n\n\n
Amazon company statistics<\/strong><\/h2>\n\n\n\n
Amazon continues to impress with staggering ecommerce stats. As the mainstay of ecommerce, Amazon is securing its spot at the top, while providing third-party sellers an opportunity to join in on the victory. <\/p>\n\n\n\n
Want to be a part of these stats? See how Jungle Scout<\/a> can help you win on Amazon and ecommerce.<\/p>\n\n\n
\n \nThe industry-leading Amazon seller software empowering over 1 million sellers<\/h1>\n\n
\n \n\n \n\n \n <\/figure>\n\n\n\nReady to start?<\/p>\n\n\n\n
Explore pricing and plans.<\/p>\n\n\nGet Started<\/a>\n <\/div>\n\n \n\n
\n \n\n \n <\/figure>\n\n\n\nWant to learn more? See what Jungle Scout has to offer.<\/p>\n\n\nWhy Jungle Scout?<\/a>\n <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n <\/body><\/html>\n","protected":false},"excerpt":{"rendered":"