{"id":163348,"date":"2024-06-07T11:00:53","date_gmt":"2024-06-07T16:00:53","guid":{"rendered":"https:\/\/www.junglescout.com\/?page_id=163348"},"modified":"2024-07-10T15:56:05","modified_gmt":"2024-07-10T20:56:05","slug":"amazon-product-pricing-2024","status":"publish","type":"page","link":"https:\/\/www.junglescout.com\/resources\/reports\/amazon-product-pricing-2024\/","title":{"rendered":"2024 Amazon Product Pricing Report"},"content":{"rendered":"<style type=\"text\/css\">          .background-14 {\n        background-image: url('https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/hero_img_gradient-background_1440-scaled.jpg');\n        background-size: cover;        background-position: right bottom;        background-repeat: no-repeat;                }\n      <\/style>  <div  id=\"2024_product_pricing_hero\" class=\"background-14\" id=\"2024_product_pricing_hero\" >\n    \n      <section class=\"brands-section mb-0 container\" >\n        \n<div class='my-6 row'>\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-7 col-lg-6 col-xl-6' style='text-align: left'>\n\n<p class=\"text-white has-white-color has-text-color\">2024<\/p>\n\n\n<h1 class='text-white font-weight-boldest line-height-1_2 mb-4 font-size-40 wp-block-js-block-heading' style='text-align: left;color: #ffffff'>Amazon Product Pricing Report<\/h1>\n\n\n<p class=\"text-white\">Based on analysis of Jungle Scout data, this report explores Amazon pricing trends at a macro and micro level and the ways popular product prices shift over time. We\u2019ll reveal key factors that drive those changes \u2014 and by how much \u2014 and what it means for brands and retailers looking to optimize their strategies.&nbsp;<\/p>\n\n\n\n<p class=\"text-white\">See key findings here and download the free full report for more insights.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wolf-block content-035-block image-block mr-auto\" id=\"block_ac80af08f693b9abd985370718965871\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/hero_img_PPR_Cover_1440.png\" alt=\"\" width=\"501\" height=\"391\" >\n        <\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\n<div class='wp-block-js-block-layout-column col-12 col-sm-12 col-md-5 col-lg-6 col-xl-6' style='text-align: left'>\n  <div   class=\"wolf-block contact-form-block w-100 mw-600 p-12 bg-white\"  style=\";box-shadow: 0 0 20px 0 rgba(0, 0, 0, 0.1); z-index: 1;\">\n    \n<h5 class='text-center mt-0 mb-6 wp-block-js-block-heading' style='text-align: left'>Access the report<\/h5>\n\n<div class=\"wolf-block content-034-block contact-form-block\" id=\"block_57c48bba41fe96fdd54650f799297aa8\">\n    <form id=\"1013\" data-event-lead-type=\"smb-lead\" data-marketo-form-id=\"1013\" data-segment-form-type=\"Content Download\" data-segment-form-name=\"PDF - 2024 Amazon Product Pricing Report\" data-redirect=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-product-pricing-report-2024-pdf\/\" autocomplete=\"on\" novalidate>\n        <div class=\"form-v2-initial text-black\">\n            \n                                        \n                            <div class=\"row\">\n    <div class=\"col-12\">\n                                <div class=\"form-group\" firstName>\n                <label for=\"firstName\">\n                    First Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"firstName\"\n                            name=\"firstName\"\n                            placeholder=\"Please enter your first name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your first name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" lastName>\n                <label for=\"lastName\">\n                    Last Name\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"lastName\"\n                            name=\"lastName\"\n                            placeholder=\"Please enter your last name\"\n                            type=\"text\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your last name.<\/div>\n            <\/div>\n                                <div class=\"form-group\" email>\n                <label for=\"email\">\n                    Work Email Address\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                        <input\n                            class=\"form-control\"\n                            id=\"email\"\n                            name=\"email\"\n                            placeholder=\"Please enter your company email address\"\n                            type=\"email\"\n                             required\n                            value=\"\"\n                            \n                        >\n                                        <div class=\"invalid-feedback\">You must enter your email address.<\/div>\n            <\/div>\n                                <div class=\"form-group\" Organization_Type__c>\n                <label for=\"Organization_Type__c\">\n                    Organization Type\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select organization type...\"\n                            id=\"Organization_Type__c\"\n                            name=\"Organization_Type__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select organization type&#8230;<\/option>\n                                                                                            <option value=\"Brand\">\n                                    Brand\n                                <\/option>\n                                                                                            <option value=\"Retailer\">\n                                    Retailer\n                                <\/option>\n                                                                                            <option value=\"Agency\">\n                                    Agency\n                                <\/option>\n                                                                                            <option value=\"Financial Services\">\n                                    Financial Services\n                                <\/option>\n                                                                                            <option value=\"Software Provider\">\n                                    Software Provider\n                                <\/option>\n                                                                                            <option value=\"Journalist\">\n                                    Journalist\n                                <\/option>\n                                                                                            <option value=\"Student\">\n                                    Student\n                                <\/option>\n                                                                                            <option value=\"Other\">\n                                    Other\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your organization type.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" annualRevenueSMB>\n                <label for=\"annualRevenueSMB\">\n                    Annual Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"annualRevenueSMB\"\n                            name=\"annualRevenueSMB\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"$1 - $49,999\">\n                                    $1 &#8211; $49,999\n                                <\/option>\n                                                                                            <option value=\"$50,000 - $99,999\">\n                                    $50,000 &#8211; $99,999\n                                <\/option>\n                                                                                            <option value=\"$100,000 - $499,999\">\n                                    $100,000 &#8211; $499,999\n                                <\/option>\n                                                                                            <option value=\"$500,000 - $999,999\">\n                                    $500,000 &#8211; $999,999\n                                <\/option>\n                                                                                            <option value=\"$1,000,000 - $1,999,999\">\n                                    $1,000,000 &#8211; $1,999,999\n                                <\/option>\n                                                                                            <option value=\"$2,000,000 - $4,999,999\">\n                                    $2,000,000 &#8211; $4,999,999\n                                <\/option>\n                                                                                            <option value=\"$5M+\">\n                                    $5M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual revenue.<\/div>\n            <\/div>\n                                <div class=\"form-group d-none\" Annual_Corporate_Revenue__c>\n                <label for=\"Annual_Corporate_Revenue__c\">\n                    Annual Corporate Revenue\n                                            <span class=\"text-primary\">*<\/span>\n                                    <\/label>\n                                                                <select\n                            class=\"form-control sumoselect\"\n                            data-sumoselect-placeholder=\"Select amount...\"\n                            id=\"Annual_Corporate_Revenue__c\"\n                            name=\"Annual_Corporate_Revenue__c\"\n                             required\n                            \n                        >\n                            <option disabled value=\"\" selected=\"selected\">Select amount&#8230;<\/option>\n                                                                                            <option value=\"Under $10M\">\n                                    Under $10M\n                                <\/option>\n                                                                                            <option value=\"$10M - $25M\">\n                                    $10M &#8211; $25M\n                                <\/option>\n                                                                                            <option value=\"$25M - $50M\">\n                                    $25M &#8211; $50M\n                                <\/option>\n                                                                                            <option value=\"$50M - $100M\">\n                                    $50M &#8211; $100M\n                                <\/option>\n                                                                                            <option value=\"$100M - $500M\">\n                                    $100M &#8211; $500M\n                                <\/option>\n                                                                                            <option value=\"$500M+\">\n                                    $500M+\n                                <\/option>\n                                                    <\/select>\n                                        <div class=\"invalid-feedback\">You must enter your annual corporate revenue.<\/div>\n            <\/div>\n                <div class=\"form-group\">\n            <p class=\"font-size-12px\">* Required information<\/p>\n            <p class=\"mb-0 font-size-8px\">By submitting this form, you agree to receive promotional messages from Jungle Scout about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.<\/p>\n        <\/div>\n        <div class=\"form-group mb-0 mt-8\">\n            <button type=\"submit\" class=\"js-btn js-btn-primary_mango-gradient d-block w-100 mw-300\" >Download now<\/button>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"form-api-error-container pb-1 form-group d-none\">\n  <div class=\"border border-error-red bg-light-red-2 p-4 rounded\"><\/div>\n<\/div>\n\n                    <\/div>\n\n            <\/form>\n<\/div>\n\n  <\/div>\n\n  \n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  \n\n\n<div class=\"wolf-block content-004 mb-8\" id=\"block_5680d293f3097372e48ccb0514e4a29d\">\n    <section class=\"container mb-0 py-0\">\n                    <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"content-004-heading h2 text-black mt-4 mb-24 text-center my-14\">Key takeaways\n<\/h2>                <\/div>\n            <\/div>\n                <div class=\"row text-center\">\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/key-insight-1-1440-1.png\" width=\"738\" height=\"410\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p>In 2023, product prices on Amazon were less volatile (and lower) than the previous year. But this trend may already be shifting: <strong>The number of categories whose average product price increased during the first quarter of 2024 was four times higher than the year-ago quarter.<\/strong><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/key-insight-2-1440.png\" width=\"738\" height=\"410\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p>High demand commands higher prices. Even around popular sales events like Prime Days, Black Friday, and Cyber Monday, best-selling products are less likely than others to drop in price. <strong>In a sampling of 100 best sellers from five separate categories, about two-thirds experienced year-over-year price fluctuations of less than 10%.<\/strong><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"col-md-12 col-lg-4 mb-4 mb-md-6 mb-lg-0 d-flex\">\n                <div class=\"feature w-100 pt-6 pb-4 px-8 border border-width-2px rounded border- text-left mt-n6 border-0\">\n                                        <img decoding=\"async\" class=\"no-lazy \" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2024\/06\/key-insight-3-1440.png\" width=\"738\" height=\"410\" alt=\"\">\n                                        <div class=\"mt-6 text-black \">\n                        <p>Brands are still coping with consumer spending caution. As a result, those selling luxury, big-ticket, and non-essential products may be feeling more pressure to drop prices to raise sales. <strong>Products like electronics and appliances have seen drops in average product price as high as 50% over the past two years, while prices in categories like Grocery continue to increase.<\/strong><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n<div class=\"wolf-block content-043-block has-glide pt-8 pb-12 py-lg-16 pt-xl-20 pb-xl-16\" id=\"block_94cc6a8ae409ac780b3195f75c995b96\">\n    <div class=\"container\">\n        <div class=\"row align-items-center\">\n                                                                                                                        <div class=\"col-12 col-lg-6 col-xl-5 \">\n                            <!-- EYEBROW -->\n                                                        <!-- EYEBROW - END -->\n\n                            <!-- HEADING -->\n                            <h2 class=\"h1 text-black\">What&#8217;s inside:<\/h2>                            <!-- HEADING - END -->\n\n                            <!-- CONTENT -->\n                                                            <div class=\"mt-4 text-black\">\n                                    <ul>\n<li class=\"margin-b-2\">Actionable insights to help brands build a solid pricing strategy<\/li>\n<li class=\"margin-b-2\">Which categories experienced average product price increases in 2023<\/li>\n<li class=\"margin-b-2\">Price history and pricing analysis of best-selling products on Amazon<\/li>\n<li class=\"margin-b-2\">How holidays, Amazon\u2019s algorithms, and other factors influence prices<\/li>\n<\/ul>\n\n                                <\/div>\n                                                        <!-- CONTENT - END -->\n\n                            <!-- INNER BLOCKS -->\n                            <div class=\"acf-innerblocks-container\">\n<a target='_self' class='js-btn js-btn-orange-gradient' href='#2024_product_pricing_hero'>Download the report<\/a>\n<\/div>\n                            <!-- INNER BLOCKS - END -->\n                        <\/div>\n                                                                                <div class=\"col-12 col-lg-6 col-xl-7 mt-8 mt-md-12 mt-lg-0\">\n                                                            <div class=\"glide d-flex flex-column mt-md-n8\">\n                                    <div class=\"d-none d-md-flex justify-content-end px-4 mb-3\" data-glide-el=\"controls\">\n                                        <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white\" data-glide-dir=\"&lt;\">chevron_left<\/button>\n                                        <button class=\"material-icons rounded-circle border border-ice-blue text-slate p-1 bg-white ml-4\" 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   <\/div>\n<\/div>\n\n\n\n<div class=\"wolf-block content-011 py-12 mb-6\" id=\"block_959c7e0aa3c839f047bdd3ceac262190\">\n  <section class=\"js-block-about-the-report container py-0 my-0\">\n    <div class=\"row justify-content-center\">\n      <div class=\"js-block-about-the-report-heading col-12 text-center\">\n        <h2 class=\"mt-0 mb-12 js-h2\">About the report<\/h2>\n      <\/div>\n    <\/div>\n    <div class=\"row\">\n                    <div class=\"col-12 col-md-6 order-1\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Methodology<\/h4>\n                    <div><p>Findings in this report are based on analysis of Jungle Scout data collected at the category level from July 2021 through March 2024, and at a product level from March 2023 through March 2024 in the U.S. marketplace. At the category level, it includes analysis of daily and monthly average product prices from 19 of Amazon\u2019s product categories. At the category level, it includes analysis of daily and monthly average product prices from 19 of Amazon\u2019s product categories. At the product level, findings are based on analysis of daily pricing data for 100 best-selling products on Amazon across eight popular categories: Arts, Crafts &amp; Sewing; Pet Supplies; Beauty &amp; Personal Care; Home &amp; Kitchen; Clothing, Shoes &amp; Jewelry; Health &amp; Household; Baby; and Patio, Lawn &amp; Garden.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-2\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Using the data<\/h4>\n                    <div><p>We encourage you to explore Jungle Scout\u2019s 2024 Amazon Product Pricing Report and to share, reference, and publish the findings with attribution to \u201cJungle Scout\u201d and a link to this page.<\/p>\n<p>For more information, specific data requests, media assets, or to reach the report&#8217;s authors, please contact us at <a href=\"mailto:press@junglescout.com\">press@junglescout.com<\/a>.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-3 order-md-1\">\n                <div>\n                <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for sellers &amp; SMBs<\/h4>\n                <div><p><a href=\"https:\/\/www.junglescout.com\/pricing\/\">Jungle Scout<\/a> is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"col-12 col-md-6 order-4\">\n                <div>\n                    <h4 class=\"mt-0 mb-6 ml-0\">Jungle Scout for brands &amp; retailers<\/h4>\n                    <div><p><a href=\"https:\/\/www.junglescout.com\/enterprise\/why-cobalt\/\">Jungle Scout Cobalt<\/a> empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.<\/p>\n<p><a href=\"https:\/\/www.junglescout.com\/enterprise\/cobalt-data-cloud\/\">Jungle Scout Data Cloud<\/a> gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout\u2019s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n              <\/div>\n  <\/section>\n<\/div>\n\n\n  <div   class=\"background-23 wolf-block\"  style=\"background-color: #00022b\">\n    \n      <section class=\"mb-0 container\" >\n        \n<div class='row'>\n<div class='text-center wp-block-js-block-layout-column col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12' style='text-align: left'>\n<h2 class='text-white text-center mb-4 line-height-1_2 wp-block-js-block-heading' style='text-align: left'>See how Jungle Scout tools can make Amazon easier for your team.<\/h2>\n\n<a target='_self' class='js-btn js-btn-teal mt-2' href='https:\/\/www.junglescout.com\/enterprise\/demo'>Book a demo<\/a>\n<\/div>\n<\/div>\n      <\/section>\n    \n  <\/div>\n\n  ","protected":false},"excerpt":{"rendered":"","protected":false},"author":81,"featured_media":164442,"parent":111635,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-5.blade.php","meta":{"_acf_changed":true,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[1434,1609],"content-type":[1413],"topic":[],"feature":[],"product":[1426],"seller-activity-pain-point":[],"persona":[],"customer-type":[],"data":[],"other-tag":[],"business-model":[],"platform":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Amazon Product Pricing Report - Jungle Scout<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglescout.com\/resources\/reports\/amazon-product-pricing-2024\/\" \/>\n<meta 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