{"id":159894,"date":"2024-02-12T12:40:29","date_gmt":"2024-02-12T17:40:29","guid":{"rendered":"https:\/\/www.junglescout.com\/?post_type=article&p=159894"},"modified":"2024-11-06T17:32:53","modified_gmt":"2024-11-06T22:32:53","slug":"amazon-posts-guide","status":"publish","type":"article","link":"https:\/\/www.junglescout.com\/resources\/articles\/amazon-posts-guide\/","title":{"rendered":"How to Use Amazon Posts for Brand Discovery in 2024"},"content":{"rendered":"\n

Is Amazon Posts the next big social media platform for ecommerce sellers? Well, kind of. <\/p>\n\n\n\n

On popular social media platforms such as Instagram<\/a>, TikTok<\/a>, and Facebook<\/a>, you can use unique branding to promote your entire product line within your profile, so customers can easily discover your brand all in one place. On Amazon, it’s not always that simple. <\/p>\n\n\n\n

A customer who purchases one of your products on Amazon may have no idea that you sell other items they may be interested in. Amazon Posts<\/a> seeks to solve this issue by allowing sellers to post social media content<\/a> to Amazon. <\/p>\n\n\n\n

What is the Amazon Posts program?<\/h2>\n\n\n\n

Amazon Posts allows brand-registered sellers<\/a> to share unique lifestyle images<\/a> and product-related content through a “feed” that looks similar to other social media platforms. Customers will be able to scroll through your feed and click through directly to your product detail pages. In this way, the program is designed not only to show customers how to use your products, but also to encourage them to browse and discover your brand story. <\/p>\n\n\n\n

By using Posts, brands can seamlessly maintain their brand identities across other social platforms — sellers can repurpose content from Instagram and Facebook posts for their Amazon feed. <\/p>\n\n\n\n

As of now, customers can only view Posts while using the Amazon mobile app or while viewing Amazon’s site on a mobile browser. <\/p>\n\n\n\n

Who is eligible for Amazon Posts?<\/h2>\n\n\n\n

Currently, the tool is only available for sellers who are either registered with Amazon’s Brand Registry or Vendors within the US. You also must have an Amazon Store<\/a> for your brand in order to use Posts.<\/p>\n\n\n\n

What are the benefits of Posts?<\/h2>\n\n\n\n

Consumers are increasingly responsive to social media content when shopping online. In fact, 71% of U.S. shoppers<\/a> say they’ve bought something they first learned about on social media. When it comes to platforms, consumers start their searches on Facebook (20%), YouTube (25%) and TikTok (19%). <\/p>\n\n\n\n

Social media’s knack for displaying products in attractive, relatable settings resonates with customers. Posts evoke the look and feel of traditional social channels, while going a step beyond by allowing customers to view the product behind the compelling content in one click. That alone makes using Posts a no-brainer.<\/p>\n\n\n\n

READ MORE | Social Media Marketing Best Practices<\/a><\/strong><\/p>\n\n\n\n

Here are some other great benefits:<\/h6>\n\n\n\n