{"id":159298,"date":"2024-04-05T10:42:38","date_gmt":"2024-04-05T15:42:38","guid":{"rendered":"https:\/\/www.junglescout.com\/?post_type=article&p=159298"},"modified":"2024-11-06T17:18:48","modified_gmt":"2024-11-06T22:18:48","slug":"amazon-a-plus-content","status":"publish","type":"article","link":"https:\/\/www.junglescout.com\/resources\/articles\/amazon-a-plus-content\/","title":{"rendered":"How to Create Amazon A+ Content in 2024"},"content":{"rendered":"\n

<\/a>To succeed on Amazon, it’s no secret that you need to stand out from the competition. Taking advantage of the many tools and features Amazon provides its sellers is a great way to constantly improve your product listings and increase sales.<\/p>\n\n\n\n

One of the most effective features is the ability to create Amazon A+ content descriptions. Designed to catch your attention, A+ pages can help you increase your conversions, brand awareness, and overall sales.<\/p>\n\n\n\n

What is Amazon A+ Content?<\/h2>\n\n\n\n

Amazon A+ Content is a unique tool inside Seller Central that allows brand owners to create beautifully designed Amazon product descriptions for their Amazon listings. <\/p>\n\n\n\n

Formally known as Enhanced Brand Content, A+ content is available for brand-registered third-party sellers and all vendors. This premium content feature is currently free to create.<\/p>\n\n\n\n

Without it, you are limited to 2,000 characters and cannot add any imagery or graphics to the content. And no one wants to read a large block of boring text!<\/p>\n\n\n\n

Would you rather read through this?<\/p>\n\n\n

\n \"\"\n <\/figure>\n\n\n\n

Or this?<\/p>\n\n\n\n

<\/p>\n\n\n\n

As you can see, A+ Content provides you with different modules so you can completely customize the look and feel of your Amazon product descriptions — keeping your potential customers engaged.<\/p>\n\n\n\n

Where does A+ Content appear on Amazon?<\/strong><\/h4>\n\n\n\n

A+ Content appears under the Product Description section on a product detail page. When you create A+ content, it replaces the regular text product description.<\/p>\n\n\n\n

What does Amazon A+ Content look like?<\/strong><\/h4>\n\n\n\n

Amazon A+ Content can be customized to look however you want. You’re able to add images, large infographics, and descriptive text throughout. <\/p>\n\n\n\n

<\/p>\n\n\n\n

What is Premium Amazon A+ Content?<\/h2>\n\n\n\n

In a nutshell, Premium A+ Content is, well, a premium version of the A+ content available to Brand Registered sellers. An option that was usually only available to Vendors or through Amazon Launchpad<\/a> is now available for free for third-party sellers on Seller Central (if you meet the criteria).<\/p>\n\n\n\n

Premium A+ Content, sometimes called A++, includes more interactive content features, larger images, enhanced comparison charts, carousel modules, and even video modules.  Compared to the basic A+ Content, it is a huge step up. <\/p>\n\n\n\n

What are the eligibility criteria for Premium A+?<\/strong><\/h3>\n\n\n\n

To be eligible to use Premium A+ Content, you must meet the following criteria:<\/p>\n\n\n\n

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  1. All of the Brand Owned ASINs in your catalog must contain a published A+ Brand Story<\/li>\n\n\n\n
  2. You must have at least 5 A+ Content project submissions in “Approved” status within the past 12 months<\/li>\n<\/ol>\n\n\n
    \n \"\"\n <\/figure>\n\n\n\n

    If you meet those criteria, you can access Premium A+ Content for free in Seller Central. <\/p>\n\n\n\n

    During the current promotional period, Premium A+ Content is free, but Amazon may charge a fee to use this feature in the future. Any A++ Content you publish during this promotion will stay live even if Amazon decides to charge a fee. <\/p>\n\n\n\n

    Features of Premium A+ Content<\/strong><\/h3>\n\n\n\n

    What features are included in Premium A+ Content that is not included in the Basic A+ Content?<\/p>\n\n\n\n