{"id":156305,"date":"2024-02-21T09:52:58","date_gmt":"2024-02-21T14:52:58","guid":{"rendered":"https:\/\/www.junglescout.com\/?p=156305"},"modified":"2024-05-06T19:00:44","modified_gmt":"2024-05-07T00:00:44","slug":"amazon-market-watch-super-bowl-commercials","status":"publish","type":"post","link":"https:\/\/www.junglescout.com\/blog\/amazon-market-watch-super-bowl-commercials\/","title":{"rendered":"Amazon Market Watch: Super Bowl commercials spike sales on Amazon"},"content":{"rendered":"\n

On February 11, the Kansas City Chiefs clutched a surprise last-minute Super Bowl win. It was an edge-of-your-seat victory that gave Chiefs fans (<\/span>and Swifties<\/span><\/a>) cause for celebration. But the pigskin isn’t the only reason viewers tuned in to the big game. Like every other year, there was another Super Bowl tradition that drew attention: The commercials!<\/span><\/p>\n

This year’s lineup was as star-studded as ever, with cameos by everyone from JLo to Michael Cera. But how did that star power translate into sales for the brands that scored a spot during Super Bowl LVIII? In this post, we’ll dig into Amazon market data from <\/span>Jungle Scout Cobalt<\/span><\/a> to find out.<\/span><\/p>\n

Get a closer look at the Amazon market intelligence data Cobalt provides. <\/b>Book a personalized demo<\/b><\/a>.<\/b><\/p><\/blockquote>\n

Super Bowl Commercials Spark Amazon Sales<\/span><\/h2>\n

A Super Bowl spot is one of the biggest marketing investments a brand can make – from brainstorming the perfect creative concept to securing famous faces to deliver a boost of star power. There’s a reason the tradition of the Super Bowl commercial persists, even now, when TV commercials often feel like a thing of the past. Snagging some of that coveted mid-game air time can lead to serious sales boosts for the brands that make the investment.<\/span><\/p>\n

Let’s take a closer look at how some of this year’s Super Bowl commercials translated to Amazon sales in the week following the game.<\/span><\/p>\n

e.l.f. Cosmetics<\/strong><\/h3>\n