{"id":155347,"date":"2024-02-07T10:09:40","date_gmt":"2024-02-07T15:09:40","guid":{"rendered":"https:\/\/www.junglescout.com\/?p=155347"},"modified":"2024-05-06T18:59:51","modified_gmt":"2024-05-06T23:59:51","slug":"amazon-market-watch-taylor-swift-travis-kelce-super-bowl-trends","status":"publish","type":"post","link":"https:\/\/www.junglescout.com\/blog\/amazon-market-watch-taylor-swift-travis-kelce-super-bowl-trends\/","title":{"rendered":"Amazon Market Watch: Taylor Swift and Travis Kelce\u2019s Love Story Sparks Super Bowl Sales Growth on Amazon"},"content":{"rendered":"\n

It’s February again, and love is in the air. For football fans, this month is all about the love of the game, with Super Bowl LVIII just around the corner. And for the romantics, February brings the year’s biggest celebration of love: Valentine’s Day. <\/span><\/p>\n

This year, love and <\/span>sports<\/span><\/a> are colliding in a big way on game day, with fans entranced by a certain blossoming romance. <\/span><\/p>\n

Since early in the season, it’s been almost impossible to talk about football without talking about Taylor Swift. When she showed up to support Kansas City Chiefs tight end Travis Kelce <\/span>during a game in September<\/span><\/a>, the world collectively lost its mind – and things haven’t been the same since.<\/span><\/p>\n

In this post, we take a look at Amazon market data from <\/span>Jungle Scout Cobalt<\/span><\/a> to see how football’s biggest love story is influencing shopping trends ahead of the big game.<\/span><\/p>\n

See how to get Amazon insights on your market share, sales trends, competitors, and more. <\/b>Book a Cobalt demo<\/b><\/a>.<\/b><\/p><\/blockquote>\n

Swelce at the Super Bowl<\/span><\/h2>\n

Swift and Kelce’s couple name has been a source of hot debate. While Kelce seemed to throw in for “Swelce” by signing a jersey baring the moniker, many Swifties are still stuck on #Tayvis. Regardless, fans of both names are searching and shopping for products related to the couple.<\/span><\/p>\n

Amazon Search Trends: Taylor Swift and Travis Kelce<\/span><\/h2>\n

In anticipation of Super Bowl Sunday – and with everyone talking about the Swift-Kelce romance – searches related to both TayTay and Trav are up on Amazon.<\/span><\/p>\n

In the last 90 days…<\/b><\/p>\n