Amazon categories list<\/h2>\n\n\n\n
Amazon has over 30 product categories in which third-party sellers, like yourselves, can offer products. While most categories do not require approval, there are some main categories or subcategories that require approval from Amazon before listing a product in that category. <\/p>\n\n\n\n
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- Amazon Device Accessories<\/li>\n\n\n\n
- Amazon Kindle<\/li>\n\n\n\n
- Automotive & Powersports<\/li>\n\n\n\n
- Baby Products (excluding apparel)<\/li>\n\n\n\n
- Beauty<\/li>\n\n\n\n
- Books<\/li>\n\n\n\n
- Camera & Photo<\/li>\n\n\n\n
- Cell Phones & Accessories<\/li>\n\n\n\n
- Collectible Coins<\/li>\n\n\n\n
- Consumer Electronics<\/li>\n\n\n\n
- Entertainment Collectibles<\/li>\n\n\n\n
- Fine Art<\/li>\n\n\n\n
- Grocery & Gourmet Foods<\/li>\n\n\n\n
- Health & Personal Care<\/li>\n\n\n\n
- Home & Garden<\/li>\n\n\n\n
- Independent Design<\/li>\n\n\n\n
- Industrial & Scientific<\/li>\n\n\n\n
- Kindle Accessories and Amazon Fire TV Accessories<\/li>\n\n\n\n
- Major Appliances<\/li>\n\n\n\n
- Music and DVD<\/li>\n\n\n\n
- Musical Instruments<\/li>\n\n\n\n
- Office Products<\/li>\n\n\n\n
- Outdoors<\/li>\n\n\n\n
- Personal Computers<\/li>\n\n\n\n
- Pet Supplies<\/li>\n\n\n\n
- Software<\/li>\n\n\n\n
- Sports<\/li>\n\n\n\n
- Sports Collectibles<\/li>\n\n\n\n
- Tools & Home Improvement<\/li>\n\n\n\n
- Toys & Games<\/li>\n\n\n\n
- Video, DVD & Blu-ray<\/li>\n\n\n\n
- Video Games<\/li>\n\n\n\n
- Watches<\/li>\n<\/ul>\n\n\n\n
When selling products on Amazon, each seller will pay a referral fee per product sold. However, the referral fee depends on the category your product falls under. To learn more about referral fees and the percentages for each category, check out this article: Amazon FBA Fees: How Much Does it Cost to Sell on Amazon in 2024?<\/a><\/p>\n\n\n\n
READ MORE | <\/strong>Amazon Restricted Categories (How to Get Ungated)<\/a><\/p>\n\n\n\n
What Amazon product categories do shoppers buy from the most?<\/h2>\n\n\n\n
When selling on Amazon, or any other platform, it is important to know where and what consumers are buying. You wouldn’t want to set up shop at a flea market and realize you’re in the wrong parking lot, right? <\/p>\n\n\n\n
The same goes for Amazon and ecommerce. If you create a product in a niche or category that very few people shop in, you’re going to have some trouble.<\/p>\n\n\n\n
Taken from our 2023 Q4 Consumer Trends Report<\/a>, the graph below examines buyers’ changing spending habits in multiple top Amazon categories compared to Q3 of 2023.<\/p>\n\n\n
\n![\"\"](\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/12\/amazon-product-categories-q4-2023.png\")
\n <\/figure>\n\n\n\nWhile there is a large number of shoppers in these categories, that could mean there’s also a large number of sellers as well. <\/p>\n\n\n\n
Not only do you have to measure whether or not there are buyers for your product, but you also have to measure the amount of competition. In a sea of garlic presses and apple slicers, it can be hard to stand out.<\/p>\n\n\n\n
Most popular Amazon categories among sellers<\/h2>\n\n\n\n
It is no secret that selling on Amazon has become increasingly popular over the years, increasing the amount of competition for existing sellers.<\/p>\n\n\n\n
According to our 2024 State of the Seller Survey<\/a>, these are the top 10 categories sellers have products listed in:<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/12\/amazon-product-categories-opportunity-finder.png\")
\n <\/figure>\n\n\n\n![\"\"](\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/12\/amazon-product-categories-sub-categories.png\")
\n <\/figure>\n\n\n![\"\"](\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/12\/amazon-product-categories-opportunity-score.png\")
\n <\/figure>\n\n\n\n