{"id":147487,"date":"2023-12-07T16:30:00","date_gmt":"2023-12-07T21:30:00","guid":{"rendered":"https:\/\/www.junglescout.com\/?post_type=article&#038;p=147487"},"modified":"2024-01-04T15:36:02","modified_gmt":"2024-01-04T20:36:02","slug":"alibaba-vs-amazon","status":"publish","type":"article","link":"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/","title":{"rendered":"Alibaba vs. Amazon: The Differences and Benefits for Sellers in 2024"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>In the world of ecommerce, two giants stand tall: Amazon and Alibaba. While both are ecommerce powerhouses, they have distinct differences in terms of business models, target markets, and services.&nbsp;<\/p>\n\n\n\n<p>Understanding these differences is essential for entrepreneurs and sellers looking to expand their Amazon businesses.&nbsp;<\/p>\n\n\n\n<p>In this article, we&rsquo;ll dive into the key distinctions between <a href=\"https:\/\/www.junglescout.com\/how-to-sell-on-amazon-fba\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a> and <a href=\"https:\/\/www.junglescout.com\/blog\/alibaba-to-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alibaba<\/a> and explore how you can use both platforms to enhance your Amazon business.<\/p>\n\n\n\n<h2 class=\"wolf-block wp-block-heading toc-show\" id=\"h-alibaba-vs-amazon-what-s-the-difference\">Alibaba vs Amazon: What&rsquo;s the Difference?<\/h2>\n\n\n\n<p>Alibaba is for business-to-business transactions, and Amazon is for business-to-consumer transactions. While the two platforms are often compared due to their dominance in the ecommerce industry, they have significant differences.<\/p>\n\n\n\n<p>Amazon primarily operates as a retailer, stocking and selling products directly to consumers. They have many fulfillment centers across the globe, and they also offer services like Amazon Prime for consumers and <a href=\"https:\/\/www.junglescout.com\/blog\/what-is-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fulfillment by Amazon<\/a> for sellers, which picks, packs, and ships orders for third-party sellers.&nbsp;<\/p>\n\n\n\n<p>Amazon customers shop on Amazon for their various product selections, amazing customer service, and fast Prime shipping options.<\/p>\n\n\n<figure class=\"wolf-block content-035-block image-block mx-auto\" id=\"block_192e61d00f30b898e38ade401745b4db\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-06-at-1.10.29-PM.png\" alt=\"\" width=\"1510\" height=\"752\">\n        <\/figure>\n\n\n\n<h3 class=\"wolf-block wp-block-heading\" id=\"h-alibaba\"><strong>Alibaba&nbsp;<\/strong><\/h3>\n\n\n\n<p>Alibaba, on the other hand, follows a different model. It is a platform connecting buyers (such as ecommerce business owners) and sellers (such as suppliers and manufacturers) without holding inventory.&nbsp;<\/p>\n\n\n\n<p>Alibaba.com facilitates business-to-business (B2B) transactions, allowing suppliers and manufacturers to showcase their products to a global audience.&nbsp;<\/p>\n\n\n\n<p>For brands and ecommerce businesses wanting to purchase customized products in bulk, Alibaba is where most of them go. The best part about sourcing products from Alibaba is that you don&rsquo;t need to be a large brand or corporation &mdash; you can be a one-person team looking to launch a brand on Amazon.&nbsp;<\/p>\n\n\n<figure class=\"wolf-block content-035-block image-block mx-auto\" id=\"block_61f657177f8f6a0ec4cb8f31858bedbf\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-06-at-1.10.50-PM.png\" alt=\"\" width=\"1509\" height=\"719\">\n        <\/figure>\n\n\n<div class=\"wolf-block cta-013-block pt-4 pb-8\" id=\"block_97191d9d240c99c15864b26f4d3ec3fe\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta-013-card box-shadow-10% px-4 pt-6 pb-4 border-radius text-center bg-white text-black\">\n                                            <h6 class=\"h6 mt-0 mb-2\">Read more:<\/h6>\n                                                                                    <div class=\"mb-2\">\n                                                                                                                                                                <a title=\"How to Buy on Alibaba and Sell on Amazon\" href=\"https:\/\/www.junglescout.com\/blog\/alibaba-to-amazon-fba\" target=\"_blank\" class=\"js-btn js-btn-#f57706\">How to Buy on Alibaba and Sell on Amazon<\/a>\n                                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wolf-block wp-block-heading toc-show\" id=\"h-alibaba-vs-amazon-sourcing-fulfillment-and-fees\">Alibaba vs. Amazon: Sourcing, Fulfillment, and Fees<\/h2>\n\n\n\n<p>The key differentiators between Alibaba and Amazon lie in their core services and how they serve their customers. One of the key things that makes Alibaba different from Amazon is its focus on the Chinese market. Alibaba is the dominant ecommerce company in China, with a market share of over 50%. Amazon, on the other hand, has a relatively small market share in China.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Amazon<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Alibaba<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Sourcing and manufacturing<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Amazon does not provide sourcing and manufacturing but connects buyers with the final product.<\/td><td class=\"has-text-align-center\" data-align=\"center\">Alibaba&rsquo;s core strength lies in its ability to connect businesses with manufacturers and suppliers. If you are an Amazon seller looking to source products, Alibaba can be a valuable resource to find reliable suppliers and manufacturers.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Fulfillment models<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Amazon operates a comprehensive fulfillment network, including FBA (Fulfillment by Amazon), which offers storage, packing, and shipping services for third-party sellers.<\/td><td class=\"has-text-align-center\" data-align=\"center\">Alibaba does not provide fulfillment services in the same way. Instead, it facilitates the buying and selling of products, leaving the fulfillment logistics to the individual suppliers.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Fees<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">As a seller on Amazon, you will run into <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-fba-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">various fees<\/a> such as referral and FBA fees, subscription fees, and so on.<\/td><td class=\"has-text-align-center\" data-align=\"center\">As a buyer on Alibaba, the only additional fee you will have to pay is a transaction fee, which depends on the payment method you use with your supplier. A wire transfer will cost around $40, and if you use a credit card, PayPal, Google Pay, or Apple Pay, you will pay a 2.99% transaction fee.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wolf-block wp-block-heading toc-show\" id=\"h-how-to-use-both-alibaba-and-amazon\">How to Use Both Alibaba and Amazon<\/h2>\n\n\n\n<p>If you are an Amazon seller, you can strategically leverage both Amazon and Alibaba to grow your business. If you want to launch your own private label brand, Alibaba is a great place to find verified and reputable suppliers to manufacture your product.&nbsp;<\/p>\n\n\n\n<p>Your first step would be to find a potentially profitable product you want to sell on Amazon. This can be done with Jungle Scout&rsquo;s <a href=\"https:\/\/www.junglescout.com\/features\/product-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">product research<\/a> and <a href=\"https:\/\/www.junglescout.com\/features\/keyword-scout\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research<\/a> tools.&nbsp;<\/p>\n\n\n\n<p>For example, I will use the Jungle Scout Product Database to find a product in the pet category. <\/p>\n\n\n<figure class=\"wolf-block content-035-block image-block mx-auto\" id=\"block_a17fdc28f5dfc82494c1d727f321a75d\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-06-at-12.56.33-PM.png\" alt=\"\" width=\"1451\" height=\"544\">\n        <\/figure>\n\n\n\n<p>In the Product Database, I found a product that I would be interested in selling &mdash; a dog shock collar.<\/p>\n\n\n\n<p>Once you find a product you&rsquo;re interested in selling, head over to Alibaba and search for your product idea. After you find a supplier you want to work with, negotiate pricing and have the products sent to Amazon&rsquo;s fulfillment centers to be sold to your customers.&nbsp;<\/p>\n\n\n<figure class=\"wolf-block content-035-block image-block mx-auto\" id=\"block_4298b0895fc4ad6f92f157762f182842\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-06-at-1.00.37-PM.png\" alt=\"\" width=\"791\" height=\"752\">\n        <\/figure>\n\n\n\n<p>For a full, in-depth breakdown of how to find products, source them, and sell them on Amazon, check out our <a href=\"https:\/\/www.junglescout.com\/how-to-sell-on-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Sell on Amazon for Beginners guide<\/a>. Or check out this YouTube video!<\/p>\n\n\n  <div id=\"\" class=\"embed-responsive embed-responsive-16by9\" style=\"&gt;\n    &lt;div class=\" embed-responsive embed-responsive-16by9>\n      <iframe loading=\"lazy\" class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/Yx1eLoNdfmc\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n    <\/div>\n  \n  \n\n\n<h2 class=\"wolf-block wp-block-heading\" id=\"h-use-both-amazon-and-alibaba-for-your-business\"><strong>Use both Amazon and Alibaba for your business<\/strong><\/h2>\n\n\n\n<p>We hope this article cleared up some of the differences between Amazon and Alibaba and how you can use both to grow your business. Use Alibaba to find suppliers and manufacturers for your products, then sell those products on Amazon.&nbsp;<\/p>\n\n\n\n<p>Do you have any more questions? Let us know in the comments.&nbsp;<\/p>\n\n\n<div class=\"wolf-block cta-013-block pt-4 pb-8\" id=\"block_853ab57b8d1ca900cbc2a516f33287f2\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta-013-card box-shadow-10% px-4 pt-6 pb-4 border-radius text-center bg-white text-black\">\n                                                                <div><p class=\"mb-2\">Want to start selling with Alibaba or Amazon&mdash;or both? Start your journey today with Jungle Scout.<\/p>\n<\/div>\n                                                                <div class=\"mb-2\">\n                                                                                                                                                                <a title=\"Jungle Scout Plans\" href=\"https:\/\/www.junglescout.com\/pricing\/\" target=\"_blank\" class=\"js-btn js-btn-#f57706\">Jungle Scout Plans<\/a>\n                                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>In the world of ecommerce, two giants stand tall: Amazon and Alibaba. While both are ecommerce powerhouses, they have distinct differences in terms of business models, target markets, and services.&nbsp; Understanding these differences is essential for entrepreneurs and sellers looking to expand their Amazon businesses.&nbsp; In this article, we&rsquo;ll dive&#8230;<br \/><a class=\"js-read-more\" href=\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/\">Read More<\/a><\/p>\n","protected":false},"author":70,"featured_media":147507,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"customer-segment":[1609],"content-type":[1424],"topic":[1444,1453,1455,1463,1470],"feature":[],"product":[],"seller-activity-pain-point":[1511,1514,1525],"persona":[1477,1486],"customer-type":[],"data":[],"other-tag":[1553,1554,1568,1564],"business-model":[1487],"platform":[1496,1427],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alibaba vs. Amazon: The Differences and Benefits in 2023<\/title>\n<meta name=\"description\" content=\"Amazon vs. Alibaba\u2014what is the difference between the two? Which is better for your business, and which one is \u201cwinning\u201d in 2023?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alibaba vs. Amazon: The Differences and Benefits for Sellers in 2024\" \/>\n<meta property=\"og:description\" content=\"Amazon vs. Alibaba\u2014what is the difference between the two? Which is better for your business, and which one is \u201cwinning\u201d in 2023?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"Jungle Scout\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-04T20:36:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/alibaba-vs-amazon-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1875\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/\",\"url\":\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/\",\"name\":\"Alibaba vs. Amazon: The Differences and Benefits in 2023\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglescout.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/alibaba-vs-amazon-01.jpg\",\"datePublished\":\"2023-12-07T21:30:00+00:00\",\"dateModified\":\"2024-01-04T20:36:02+00:00\",\"description\":\"Amazon vs. Alibaba\u2014what is the difference between the two? Which is better for your business, and which one is \u201cwinning\u201d in 2023?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/#primaryimage\",\"url\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/alibaba-vs-amazon-01.jpg\",\"contentUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/alibaba-vs-amazon-01.jpg\",\"width\":1875,\"height\":1250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Articles\",\"item\":\"https:\/\/www.junglescout.com\/resources\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alibaba vs. Amazon: The Differences and Benefits for Sellers in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.junglescout.com\/#website\",\"url\":\"https:\/\/www.junglescout.com\/\",\"name\":\"Jungle Scout\",\"description\":\"Amazon Data for Brands, Retailers &amp; Financial Services\",\"publisher\":{\"@id\":\"https:\/\/www.junglescout.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.junglescout.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.junglescout.com\/#organization\",\"name\":\"Jungle Scout\",\"url\":\"https:\/\/www.junglescout.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg\",\"contentUrl\":\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg\",\"width\":150,\"height\":23,\"caption\":\"Jungle Scout\"},\"image\":{\"@id\":\"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Alibaba vs. Amazon: The Differences and Benefits in 2023","description":"Amazon vs. Alibaba\u2014what is the difference between the two? Which is better for your business, and which one is \u201cwinning\u201d in 2023?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/","og_locale":"en_US","og_type":"article","og_title":"Alibaba vs. Amazon: The Differences and Benefits for Sellers in 2024","og_description":"Amazon vs. Alibaba\u2014what is the difference between the two? Which is better for your business, and which one is \u201cwinning\u201d in 2023?","og_url":"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/","og_site_name":"Jungle Scout","article_modified_time":"2024-01-04T20:36:02+00:00","og_image":[{"width":1875,"height":1250,"url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/alibaba-vs-amazon-01.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/","url":"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/","name":"Alibaba vs. Amazon: The Differences and Benefits in 2023","isPartOf":{"@id":"https:\/\/www.junglescout.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/#primaryimage"},"image":{"@id":"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/alibaba-vs-amazon-01.jpg","datePublished":"2023-12-07T21:30:00+00:00","dateModified":"2024-01-04T20:36:02+00:00","description":"Amazon vs. Alibaba\u2014what is the difference between the two? Which is better for your business, and which one is \u201cwinning\u201d in 2023?","breadcrumb":{"@id":"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/#primaryimage","url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/alibaba-vs-amazon-01.jpg","contentUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2023\/11\/alibaba-vs-amazon-01.jpg","width":1875,"height":1250},{"@type":"BreadcrumbList","@id":"https:\/\/www.junglescout.com\/resources\/articles\/alibaba-vs-amazon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Articles","item":"https:\/\/www.junglescout.com\/resources\/articles\/"},{"@type":"ListItem","position":2,"name":"Alibaba vs. Amazon: The Differences and Benefits for Sellers in 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.junglescout.com\/#website","url":"https:\/\/www.junglescout.com\/","name":"Jungle Scout","description":"Amazon Data for Brands, Retailers &amp; Financial Services","publisher":{"@id":"https:\/\/www.junglescout.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.junglescout.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.junglescout.com\/#organization","name":"Jungle Scout","url":"https:\/\/www.junglescout.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg","contentUrl":"https:\/\/www.junglescout.com\/wp-content\/uploads\/2025\/03\/Jungle-Scout-Branding-Wordmark.svg","width":150,"height":23,"caption":"Jungle Scout"},"image":{"@id":"https:\/\/www.junglescout.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/article\/147487"}],"collection":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/comments?post=147487"}],"version-history":[{"count":0,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/article\/147487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/media\/147507"}],"wp:attachment":[{"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/media?parent=147487"}],"wp:term":[{"taxonomy":"customer-segment","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/customer-segment?post=147487"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/content-type?post=147487"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/topic?post=147487"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/feature?post=147487"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/product?post=147487"},{"taxonomy":"seller-activity-pain-point","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/seller-activity-pain-point?post=147487"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/persona?post=147487"},{"taxonomy":"customer-type","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/customer-type?post=147487"},{"taxonomy":"data","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/data?post=147487"},{"taxonomy":"other-tag","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/other-tag?post=147487"},{"taxonomy":"business-model","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/business-model?post=147487"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/www.junglescout.com\/wp-json\/wp\/v2\/platform?post=147487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}