{"id":143860,"date":"2023-10-12T09:05:14","date_gmt":"2023-10-12T14:05:14","guid":{"rendered":"https:\/\/www.junglescout.com\/?p=143860"},"modified":"2023-10-18T08:12:40","modified_gmt":"2023-10-18T13:12:40","slug":"cobalt-ifit-prime-day-results","status":"publish","type":"post","link":"https:\/\/www.junglescout.com\/blog\/cobalt-ifit-prime-day-results\/","title":{"rendered":"Fitness Brand iFit Increases Sales by 95% during Prime Day with the Help of Jungle Scout Cobalt"},"content":{"rendered":"\n

 <\/p>\n

Amazon Prime Day is a monumental event when online retailers strive to capture the attention of millions of shoppers seeking the best deals. <\/span>Prime Day 2023<\/span><\/a> shattered previous years’ records, with shoppers across the globe purchasing nearly 400 million products during the two-day July event.<\/span><\/p>\n

Among the brands competing for sales was <\/span>iFit<\/span><\/a>, a leading provider of interactive personal training, on-demand fitness classes, and app-enabled home gym equipment. As any brand or retailer selling on Amazon knows, strategy and preparation are the keys to success during Prime Day.<\/span><\/p>\n

In this post, we’ll share the story of iFit’s success during Prime Day 2023 and explore how Jungle Scout Cobalt played a pivotal role in achieving a remarkable sales increase and return on ad spend (RoAS), while saving valuable hours in the process.<\/span><\/p>\n

Want to see Cobalt in action? Take a self-guided product tour.<\/b><\/a><\/p><\/blockquote>\n

Prime Day Challenges Faced by iFit<\/span><\/h2>\n

 <\/p>\n

Preparing for Prime Day is no small feat, especially for brands selling in competitive categories like fitness products. For iFit, the challenges leading into the event were clear:<\/span><\/p>\n