{"id":138369,"date":"2023-08-29T09:02:26","date_gmt":"2023-08-29T14:02:26","guid":{"rendered":"https:\/\/www.junglescout.com\/?p=138369"},"modified":"2024-10-08T17:14:50","modified_gmt":"2024-10-08T22:14:50","slug":"cobalt-holiday-advertising-case-study","status":"publish","type":"post","link":"https:\/\/www.junglescout.com\/blog\/cobalt-holiday-advertising-case-study\/","title":{"rendered":"Unlocking Holiday Advertising Success: How Cobalt Boosted Home & Kitchen Brand’s RoAS by 26%"},"content":{"rendered":"\n

The holiday shopping season on Amazon isn’t just an opportunity. It’s a battleground where brands and retailers fiercely compete for shoppers’ attention. As the festive rush approaches, a meticulously crafted Amazon holiday advertising strategy is paramount for brands looking to pinpoint the best investments and maximize the return on those investments.<\/span><\/p>\n

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A graphic of a shopping cart filled with shopping bags and gifts. The image reads \"During the 2022 holiday shopping season, customers purchased nearly half a billion items on Amazon in the U.S. alone.\"
During the 2022 holiday shopping season, customers purchased nearly half a billion items on Amazon in the U.S. alone. (Source: Amazon<\/span><\/i><\/a>)<\/figcaption><\/figure>\n
A graphic of a pie chart representing data about Amazon holiday advertising. The image reads \"22% of all annual ad spend on Amazon occurs in November and December.\"
22% of all annual ad spend on Amazon occurs in November and December. (Source: <\/span><\/i>Jungle Scout Seasonal Amazon Advertising Report<\/span><\/i><\/a>)<\/figcaption><\/figure>\n
A graphic of a box opening up to reveal a wrapped gift inside. The image reads \"67% of consumers shop for holiday gifts on Amazon.\"
67% of consumers shop for holiday gifts on Amazon. (Source: <\/span><\/i>Jungle Scout Consumer Trends Report<\/span><\/i><\/a>)<\/span><\/i><\/figcaption><\/figure>\n

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This is precisely where Jungle Scout Cobalt<\/a> proved to be the game-changer for a client of Code3, a prominent digital marketing agency. Using Cobalt, they delivered extraordinary advertising results for a Home & Kitchen brand, achieving a remarkable 26% Year-over-Year (YoY) boost in Return on Ad Spend (RoAS).<\/strong><\/p>\n

In this post, we’ll delve into how Cobalt revolutionized Code3’s approach to their client’s holiday campaigns and elevated the brand’s performance during the most competitive time of the year on Amazon.<\/span><\/p>\n

Explore data on 2023 advertising trends on Amazon<\/b><\/a>.<\/b><\/p><\/blockquote>\n

The challenge: Navigating the most competitive time of the year<\/strong><\/h2>\n

With a commitment to sustainable practices and recycled materials, the Home & Kitchen brand had already forged a strong connection with eco-conscious consumers. Their product and pricing strategy made them a large competitor in several Amazon subcategories and earned them Amazon’s Choice Badges for a number of products.<\/span><\/p>\n

Even with this solid foundation, however, the complexities of navigating the holiday season on Amazon were preventing them from reaching their goals.<\/span><\/p>\n

Get your 2023 holiday ecommerce planning checklist.<\/b><\/a><\/p><\/blockquote>\n

Enlisting the help of Code3 and Cobalt, the brand analyzed past holiday campaigns and uncovered three pivotal challenges that had to be addressed during pre-holiday planning:<\/span><\/p>\n